What is the magic of spending 2 million for children? What is the magic? Little card, is it a "identity symbol"?

Rare Ultramanca is expensive

Recently, some media revealed that a Beijing parents spent 2 million yuan to buy Ultramanca for their children, but they still have not collected ... as an IP imported product, what magic is the big Ultramanca, attracting So many elementary students are immersed in it? The reporter found in the survey that Ultramanca has far exceeded the concept of toy collection among elementary school students, and has become a "social business card" and "identity symbol".

Small card, is it "identity symbol"?

The reporter learned from a stationery shop owner in Nanjing that the parents who came to buy Ultramanca were generally parents with elementary students, and some elementary school students bought them alone. The price of a pack of cards ranging from tens of yuan to hundreds of yuan.

"Generally, it costs hundreds of dollars to buy, and the 2 million types must be extreme situations." The boss introduced that the Card Tour of the Altman card issued a total of 23 kinds of scarcity on the card, the card The more expensive the price of the package, the higher the probability of opening the rare card. Some cards even have the probability of opening in the exclusive limited package.

Later, the reporter interviewed Mr. Wang, who took the child to the store to buy a card. Mr. Wang said that there are many male students who play Altmanca. It is difficult to integrate into the circle without playing. Essence

"I also bought a card when I was a kid. At that time, I ate the water margin and the Three Kingdoms card sent by instant noodles. I did not expect that a foreign IP was so popular now. I don't want to buy it for my children, but other parents buy it. I don't buy it. "Xiao Wang told reporters that in the class, who has a rare Ultramanca, who is the" Children ". Because there is uncertainty of buying a card bag, some students will even buy rare Ultraman on the Internet. card.

The reporter opened the Jingdong APP and found that some rare Ultraman cards were sold at more than 1,000 yuan, while a card called "Zhiyong Obu SP" was sold as high as more than 20,000 yuan. Later, the reporter found on the idle fish app that even some rare cards of the "cottage version" had to be sold for dozens of yuan. The reporter contacted one of the sellers. There must be a difference in genuine, that is, it is used to pretend to be bluffing. "

As for the 2 million card buying incident, an industry insider said that there are many oxen in the Beijing store interviewed, and the parent's ox identity cannot be completely ruled out.

Speculation? Comparison? This wind cannot be promoted

Why can Ultramanca be so hot among children, so as to become social hard currency?

In fact, this is not simply because the card surface is good, how cool the Ultraman on the card surface is, this kind of catalytic children can get psychological satisfaction by virtue of "whose card is more advanced". The card has a higher right to speak in the children's circle. The level of card level, skills, and rare levels accidentally allows children to have a comparison psychology. With more and more rare cards, they can become the "Child King" and buy it to buy. When the pirated card or the marginalization of the small group is marginalized by the small group, the comparison of this subculture cannot be regarded as a good atmosphere.

In the past, there were elementary students' "Blind Box" cards on their heads, and parents threw two million to buy cards for their children. What was exposed was not the simple responsibility.

The premium rate of Ultramanca is high, and there are no shortage of scalper selling prices. It is obviously impossible to say that "unknown" companies are "unknown"; but they may stay at the level of "knowing". Related companies may even be happy to see it, and continue to launch a variety of rare cards and limited card bags to ensure that children have cards to buy, and cards can be used for comparison.

Earlier, some media pointed out that the cost of a card is less than 1 dime, and according to the previous reports of the interface news, in 2020, the revenue of card tourism animation revenue is 3 billion, of which 1 billion is profitable, but this news is No official confirmation. The reporter also learned from the public account of Katou that Katou also held large -scale events for Ultramanca, and some of them were registered under the age of 14.

Similarly, the boards that should be hit by parents can't hide.

In the current environment, you want to stop your child's comparison and return to rational consumption. It does not rely on one or two parents, and even parents in one or two schools can solve it. But the so -called comparison of children is actually not the thickness of parent's wallet thickness? Parents do not rationally guide their children. Instead, they have succumbed to stress and "not buying" by default. Use their wallet to help children join the comparison army. Can they say they have no responsibility at all?

In the final analysis, it is not a bad thing for children to buy cards, but to indulge the child's desire, spend a lot of money just to make the child happy and "make the child integrate". Obviously, it is not appropriate to shape the correct value of the child and consumer outlook on consumption. What should I do if my child wants a star?

Yangtze Evening News/Zi Niu Journalist Jiang Tiansheng Shen Zhao

Edit: Qin Xiaoyi

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