[Focus] Camping, New Wind of Travel!

August 14th

"Yunnan Daily", the 8th edition of the entire version of the report

Yunnan camping industry adds options for tourists to travel

Inject new vitality into the revitalization of the countryside

Development of the future

In recent years, people's lifestyles and consumption methods have been changing. Among them, camping has become the most popular way of tourism nowadays. As the basis of camping tourism, the camp is derived from a variety of formats, which not only can add options for tourists to travel, but also inject new vitality into rural revitalization.

People in the industry believe that the camp is gradually developing from the original format of non -standard accommodation to a cultural experience, leisure vacation, parent -child entertainment, research education, and outdoor sports. +"Development and operation model is increasingly showing its great value.

Photo by Zhao Xingwei, a reporter from Shilin Changhu Camping,

"Camp+Village" achieves a win -win situation in multiple parties

On July 30, Lao Miba Village, Kundian Town, Wuding County, Chuxiong and Yi Autonomous Prefecture signed a contract with Yunnan Snail Outstanding Camping Management Co., Ltd.

"Laomuba Village is a Lang Village. Benefiting from poverty alleviation and the revitalization of the countryside, the village has changed a lot in recent years. In the planning and construction, the village is listed as a provincial traditional village to improve and transformation. 'For the theme, it has created a beautiful home. "Fang Yuekun, secretary of the Party branch of Laomaiba Village, said that now, the camping resort camp project will be implemented in the village and will inject new impetus into the village's revitalization. Laomuba Village is a village that has helped for more than ten years in the Organization Department of the Yunnan Provincial Party Committee. In 2020, it became a pair of one -to -one part of the provincial Youth Federation Industry Rejuvenation Group under the guidance of the Communist Youth League Yunnan Provincial Party Committee. At the beginning of 2022, the natural advantage of Laomaiba Village attracted the attention of the relevant person in charge of the provincial Youth Federation Industry Revitalization 1 regiment. At the end of July, the Snail Youbao Mori RV camping project successfully signed a contract.

Deng Bin Photo

"Our camp is next to the village. After the project is completed, it is more convenient for us to cooperate with the village collectively." Ding Jianyu, executive director of the snails, said that the value of enterprise is to build a win -win system for multiple parties. It will provide villagers with security, cleaning and other jobs, and the ingredients of the camp will also be purchased from the village. In addition, it will also bring benefits to the villagers from the aspects of land rents and agricultural products.

"In the past, tourists developed the camp by themselves. The supporting facilities could not keep up. The environmental hygiene relied on consciousness, which is not conducive to the sustainable development of the camp." Ding Jianyu said that the construction of the camp is more comprehensive now. At the same time, it will also build a membership center to organize tourists to sign the camp manual. While providing services, it also standardizes tourists' behavior to bottom out for environmental protection.

"Yunnan's rich tourism resources and unique humanistic style have made the camp development and operation a large market." Ding Jianyu introduced that the next step also plans to combine the characteristics of various states and cities in Yunnan Province to widely build characteristic camps. Related projects.

Kunming Rainbow Camp

"Camp+Quality" continuously extended the format

Lijiang Dongba Valley Automobile Travel Camp covers an area of ​​1,500 acres, which is the first five -star car self -driving camp in Yunnan Province.

Since the epidemic, the camp has continued to explore, the needs of pulse tourists, understanding market trends, and effectively adapting to market changes. Zi Hongwen, the person in charge of the camp, said that in the first half of 2022, the complicated and severe epidemic prevention and control situation and the relatively deserted tourism market were discouraged. The camp began to work in June.

In 2020, the camp opened the door to welcome guests in the form of "perfecting the side operation", which was slightly profitable that year. In 2021, in the face of the repeated epidemic, the tourism industry continued to pressure, the camp also stubbornly kept the market, and there was no loss. Beginning in May, the tourism market continued to heat up, and the number of camp tourists received by 30 % year -on -year.

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In Zi Hongwen's view, in order to win the tourist "heart", the auto tourist area cannot rely on the construction of the camp, and it must rely on quality. He described Lijiang Dongbagu Automobile Travel Camp as a "comprehensive special service platform". In the process of running camp tourism, any demand must find a camp. Where the car is settled, where people play, and all derivative products and services after getting off the bus test the comprehensive service level of the camp.

In recent years, they have tried new products such as "Camp+Activity", "Camp+Lijiang Food", afternoon tea for the camp tent, "Camp+Tea Horse Ancient Road Culture+108 kilometers of wild hiking" and other new products, which have continuously enriched the camp content. It also takes the camp as the center of mind to strengthen the interaction of the outdoor expedition centers and high -quality hotels in the Dongba Valley Scenic Area, and "live" by the camp to drive different business forms to "live". Recently, they are also considering the cultivation of plateau aromatic plant cultivation. Through this move, do a good job in the greening and beautification of the camp and ecological environmental protection, while accurately meet the needs of parent -child popular science and research tourism products.

"This year's outdoor exposure battalion is obvious, hoping to continue to do a good job of camp content and attract more tourists to Yunnan." Zi Hongwen is optimistic about the future of the "comprehensive special service platform".

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"Camp+Scenic Area" revitalize all parties resources

In the summer, the camping site of the long lake in the mountains is very lively, and it is basically in a state of camp. The camping is located in the Changhu Scenic Area of ​​Shilin Scenic Area in Kunming City. It was jointly built by the Shilin Scenic Scenic Area Management Bureau and Yunnan Miaomu Culture Media Co., Ltd., and officially opened on June 25. "Shilinkarst's geological geological geological wonders are widely distributed, with magnificent and diverse types." The relevant person in charge of the Shilin Scenic Spot Management Bureau said that the natural environment is the basis for creating a camping site. The advantages of the lake scenic area to carry out outdoor camping are prominent. "The long lake is more than 10 miles long, and the lake surface is narrow and long. In the dense jungle, it is like a crescent moon. Around the lake, the new pine forest, the green grass is dripping; There are mountain flowers, and it is embellished. "The camping site relies on the lake and mountains. On the basis of camping, the format of music, marketing, snacks, and non -heritage has also been added to create an immersive experience scenario that integrates traditional and trendy collisions. The camping site also provides services such as tents, barbecue racks, and special barbecue areas.

Since the opening of the camping site, the Shilin Scenic Scenic Area Authority has conducted live broadcasts many times through Sina Weibo and other platforms, which has attracted more than 800,000 people to watch. Related content has appeared on the second place in the real -time Sina Weibo hot search list, which has promoted to a certain extent, which has promoted it to a certain extent. Shilin tourism recovers.

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The stone of his mountain

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Malaysia umbrella camp: full reservation is full during the year

"Recently, our camp is very sought -after, and the booking is full during the year." Zheng Qinsheng, the owner of the Malaysian umbrella camp, said happily that with the recovery of Malaysia's tourism industry, camping activities will be more popular in the future.

The umbrella camp opened in 2020, located near Kuantan, the capital of Pahang State, Malaysia. Zheng Qinsheng said that he was originally a camping enthusiast and had six or seven years of camping experience. Later, he found that more and more friends who liked this activity were decided to operate the camp and sold related equipment and supplies at the same time.

"Our camps are located in the estuary Delta, and the back of the river is very rich." Zheng Qinsheng introduced that the campers watched the otters by the river during the day, or walked into the mangrove forest to dig clams, catch the crab, and there were fireflies in the evening. appreciate. In addition, between June and August of each year, there are turtles near the camp, and from November to January, it is a good time for surfing.

Zheng Qinsheng believes that with the continuous improvement of people's living standards, outdoor activities, including camping, are becoming more and more popular, and the concepts of nature and healthy life transmitted by camping have also made the quality of life of urban people higher.

At present, the customers of the camp are mainly local and young people in Malaysia. I believe that with more international tourists visit, Malaysia's "camping heat" will further heat up.

Pattong fruit tent camp in Thailand: receive about 1,400 tourists every month

"The camp industry still has a lot of room for development in Thailand." The owner of the owner of the Batong fruit tent camp in Beitao County, Beibifu, Thailand believes that in the new situation of the epidemic prevention and control, far from the urban area, far from the urban area Camp travel with the crowd will be favored by more people.

According to Waxing, the key to the development of the real estate industry in Thailand lies in the site selection of the camp and the construction of supporting facilities in the camp. It must have mountains and water, as well as supporting facilities that can attract tourists. "The Patocene Fruit Tent Camp currently has 10 tents and venues that can accommodate 20-30 tents. The camp also provides tourists with sports equipment such as swimming, rowing, drift, and cycling. There are also on -site concerts in the camp, of course, there are indispensable catering services. "Wasing said that the current camp can usher in about 1,400 tourists every month.

"Thai camps are generally distributed in Cao Ai National Park and beautiful mountainous areas." Walxing said that the construction of the camp in the mountainous areas provides a lot of direct and indirect jobs for the local people. At the same time, tourists' consumption is undoubtedly the local economy Development provides help.

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Zhang Fan, Secretary -General of the Self -Driving and RV Camping Association in Yunnan Province -supporting services are the key elements of camp construction

"RV camping land, starry sky camping, rural camping, niche camping areas, etc., have sprung up. At present, there are hundreds of camping locations in Yunnan." On August 3, Yunnan Province self -driving cars and RV camping camping camping. Zhang Fan, Secretary -General of the Association, said in an interview that as the destination of camping tourism and effective outdoor expansion carrier, the success of the camp will directly affect the attractiveness and number of tourists in camping.

In recent years, the new crown pneumonia's epidemic has a profound impact and change on people's life and leisure methods. Therefore, camping tourism, which can be close to naturally enjoying outdoor activities and maintaining a safe social distance as an emerging tourism format, develops rapidly and is favored by tourists.

Zhang Fan introduced that in addition to the construction of a scale of scale, today, Yunnan's camping forms are more diverse, the themes are more distinct, and the gameplay is more novel. Many scenic spots, Chashan, Orchards, Winery, Flower Garden, Industrial Park, Cultural Tourism Town, etc. have begun to explore and implement the development model of "camping+", so that tourists can not only travel in the camp, but also achieve sightseeing according to their own needs , Kangyang, research, hiking adventure and other purposes.

Zhang Fan, who had visited the camping site at home and abroad, was the most loved by Yunnan. He analyzed that the foundation of the development of Yunnan camping is rich in tourism resources, and the real momentum is the innovation and integrated development of other industries. "The vast village is the fertile soil of the construction and development of camping." Zhang Fan introduced that "camping+rural tourism" is one of the effective ways to build a beautiful countryside and achieve rural revitalization. Camping tourism can bring people flow to the countryside, drive the sales of agricultural special products, link partners and resources, expand the source of income from villagers, and effectively improve their living standards. In addition, the construction cost of camping land is low, the construction cycle is short, and the damage to the land is small, while helping the development of the tourism industry, it is conducive to the protection of the ecological environment.

In addition to comprehensive hardware facilities, supporting services are the key elements of camping construction. Zhang Fan said that in the construction and operation of camps, the Yunnan Self -driving and RV Camping Association is actively exploring and drawing on successful experience at home and abroad, hoping to give Yunnan peers more reference.

It is understood that as of July 2022, Yunnan Self -driving and RV Camping Associations and China Self -driving Tour Industry Alliance, Quanlian Tourism Chamber of Commerce Campaign Branch and other domestic associations, more than 400 cities (districts), more than 400 cities (districts), and The county -level peer association has established cooperative relationships and formed an alliance of "mutual publicity and mutual delivery of tourists". In addition, it signed a "linkage operation" industrial cooperation agreement with a number of car manufacturers and more than 13,000 self -driving and RV clubs. It also signed a strategic cooperation agreement with the French and American RV Associations and signed a cooperation promotion agreement with South Korea's Qingshang North Road Tourism Bureau.

"The future camps can be diversified, there are those who meet the needs of tourism reception, and there are also those who meet the needs of various business receptions. It can also be a business complex." Zhang Fan is full of expectations for the development of future camps.

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Lu Xueqiong, chief expert of Yunnan Tourism Planning Research Institute Cultural Tourism Real Estate Joint Research Laboratory, Lu Xueqiong, Chief Planning of Yunnan Little Rabbit Sister Cultural Tourism Studio —— Camp construction standardization is imperative

"The new coronary pneumonia's epidemic has changed the way people travel, and the suburbs camping has become the 'new style' for tourists' leisure vacation, which has also attracted many investors to compete for the construction of the camp. Building and management can support the camping 'poems and distant "." On August 3, the chief expert of the Joint Research Laboratory of the Cultural Tourism Real Estate Research Institute of the Yunnan Provincial Tourism Planning and Research Institute, the general planner of the Cultural Tourism Studio of Yunnan Little Rabbit Sister Cultural Tourism Studio Engineer Lu Xueqiong said in an interview with reporters that in recent years, Beijing -Tianjin -Hebei, Yangtze River Delta, Sichuan -Chongqing and other areas have achieved rich experience and achievements in camps with digitalization, camping+"gameplay diversification, and diversified gameplay. It is worth learning and reference in Yunnan.

With the continuous development of the tourism market, the era when ticket income of scenic spots and scenic spots has created tourism income dividends. To enrich the tourism format, guide tourists to make secondary consumption in scenic spots and attractions to become the main exploration point in the market, and camping is just in line with this development trend. Lu Xueqiong introduced that the desert camps of the Shatou Scenic Area of ​​the Ningxia Hui Autonomous Region and the Alashan League of Inner Mongolia Autonomous Region adopted the scenic area intensive management model. "The accommodation unit of the camp is introduced to the scenic area by the investor, and the supporting desert connection, camel ride, off -road crossing and other activities are provided and managed by the scenic area. And service, and to the greatest extent, ensure the legal quasi -camp and safety management of camp operations. "

In terms of digitalization of camp construction, Zhejiang Province made many innovative attempts -introduced the "Opinions on Improving the Standardized Management of Camping Tourism", and proposed that it will uniformly develop digital application scenarios of "Zheli Camping", and the province runs through the construction of the construction site big data warehouse. And open sharing for all places. "This move can guide the healthy and orderly development of the camping industry." Lu Xueqiong believes that the "one mobile phone tour Yunnan" smart platform has raised the base for the digital application scenario of Yunnan Cultural Tourism. The rapid response and standardized management focuses on the efforts, put rich tourism products and upgrade camping tourism services in a prominent position to ensure the safety, comfort and richness of camping tourism, so as to allow the camp to develop for a long time.

Lu Xueqiong believes that there is no shortage of traditional villages in Yunnan. It has both wonderful culture and beautiful natural scenery. It is very suitable for the planning and construction of rural community camping sites and collective operations. At present, Yunnan is continuously promoting the "cadre planning action actions", which can use the planning of rural community camping land into rural planning, and use the area planning of RV camps and tent camps to enhance the richness of rural homestays and enhance the attractiveness of rural tourism. Essence

"Insufficient experience and space creation of camps, insufficient service and product diversification, and more effort to achieve sustainable development of ecological camping, are all issues that need to be faced in the current camp construction." Lu Xueqiong said that Yunnan Camping Camping Campaign The advantages of ground construction are obvious. In the "establishment of rules and innovation", we will strengthen scientific planning, reasonable development, supervision and management, and create more standardized, scenic spots and digital camping camps.

Data Map Pu'er Cloud Camp RV Camp

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The new vitality along the Lao and Lao Lao Railway

At the just -concluded 2022 China International Tourism Fair, many activities focused on the Chinese and Old Railway, allowing the "international superstar" of the Chinese and Old Railway to attract people's attention again. Recently, the leaders of the tourism management departments and cultural tourism enterprises along the Chinese and Old Railway states and the two countries said in an interview with reporters that the Chinese and Old and Lao Railways have closely linked the people of China and the old and old countries, and also brought the tourism development of tourism along the route. New opportunities to benefit the people along the line. Picture source: CCTV News Client

Yan Wenlong, deputy director of the Cultural and Tourism Bureau of Xishuangbanna Dai Autonomous Prefecture, introduced that the opening and operation of the China -Lauding Railway has effectively activated the tourism economy along the line, and puts a new engine for the construction of a "world tourism city" in Xishuangbanna. "We will give full play to the advantages of the location, seize the opportunities of the old and old railways, strive for more policy support, and lay a solid foundation for the high -quality development of the cultural tourism industry in Xishuangbanna and the construction of the" World Tourism City "."

"After the China -Lauding Railway was opened to traffic, it was accompanied by the flow of information. The collision of local and foreign concepts promoted the mutual reference of cultural and creative enterprises." Shi Junzhang, general manager of Yunnan Junyu Cultural and Creative Industry Co., Ltd. Since its establishment, the company has been engaged in full -chain business such as cultural and creative planning, production, and operation of museums. In the era of integration of cultural tourism, the opening of the China -Lauding Railway has also brought new opportunities for the integration of cultural and creative enterprises into the development of tourism along the line.

As a subsidiary of Yunnan Kangli Holding Group Co., Ltd., Yunnan National Cultural Tourism Industry Co., Ltd. operates 11 scenic spots. Zhang Yi, general manager of the company, believes that the Chinese and Lao Lao Railway has promoted personnel exchanges, information interoperability, and resource sharing, and also helps the development of the Yunnan cultural tourism industry to achieve leap. "In the future, we will deeply excavate cultural tourism resources along the old and old railways, launch more fun and interesting tourism products, and attract more major tourism groups such as post -80s, 90s, and post -00s."

Source: Visual China

"The old and old railways have greatly shortened the intercity distance, brought closer the psychological distance of tourists, and opened a new chapter in the development of Laos tourism." Li Runzhi, general manager of Laos Leyou Tourism Culture Co., Ltd. Chinese tourists in Laos will be more. When a large number of tourists walk into Laos, they will give birth to more needs in the fields of eating, living, traveling, traveling, shopping, entertainment, etc., and look forward to more Chinese companies enter Laos, invest in hotels, catering, fleets, etc. In the future, Laos will need to promote tourism more intelligent and digital.

Alipay Digital Retail Traveling Director Zhong Guojian introduced that Alipay is committed to providing digital solutions for the tourism industry management department and merchants, and providing tourists with more digital products and services. "We are very concerned about the development of the cultural tourism industry along the Lao Lao Railway. We hope to provide support for the intelligentization and digital development of tourism along the line. The commercialization solution of the platform. At the same time, through digital means, it promotes tourism products and services along the line to larger areas. "Zhong Guojian said.

In the view of Long Xiaoli, general manager of Laos Shuanglong Tourism Service Co., Ltd., the development of Chinese and old cross -border tourism companies will usher in more opportunities due to the opening of the Chinese and Old Railway. "After the recovery of cross -border tourism, we will work on railway tourism. We will introduce the cultural tourism routes and products along the Chinese and Old Railway through the short video platform, so that more tourists will understand Laos, yearn for Laos, and travel to Laos."

Written article: He Zhen Han Chengyuan Zhu Haiwang Jingzhong Hu Lixian Shen Yan Shuwenzu's Red Soldier Li Wenjun

Source: Yunnan Daily

Edit: Guo Chenze

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