Chengdu Metro's first life aesthetics- "Four Seasons Dudong" officially appeared at Century City Station to build a number of sites such as Sichuan Normal University in the future

Author:Cover news Time:2022.08.14

Cover reporter Yang Ruiwen's picture is provided by Chengdu Rail Group

"Convenient commute roads, warm -up roads." In order to bring a more comfortable and convenient commute experience to the public, on August 14, the cover reporter learned that the first life space of Chengdu Metro- "Four Seasons Dudong" It was officially unveiled at Century City Station on the 12th.

According to reports, the meaning of "Four Seasons Dudong" means "in the happy city in Chengdu, it is an opportunity for success in any time. Street space, through the form of commercial cabin, mid -island, self -service equipment and other forms, introduces catering, cultural and creative, digital products and other formats to better meet the needs of citizens' commuting roads.

Create into the first living aesthetics space

"The design of the station brings people full of vitality. From here to get off work every day, I can bring me a lot of positive energy." Ms. Qi, who worked near Century City, praised the design theme of the Century City Station.

Entering the station from A Century Station A, the reporter was attracted by the vibrant yellow and blue colors on both sides of the passage. Get up fresh and refined.

The "Four Seasons Dudong" life aesthetics space is divided into four major sections of the Dudu display area, brand POP-UP area, theme DP landscaping area, and commercial gallery area. Among them, the "Cheng Dudu" display area "Cheng Dudu" as the main landscape of the IP image of the rail life is the main landscape. In the public telephone booth device, the citizens pick up the handset to talk to "Cheng Dudu" and listen to "Cheng Dudu Dudu" "Self-introduction," Four Seasons Dudong "related information and other content; the brand POP-UP area divides the two brand cross-border areas according to the space in the station, including joint brand limited-time stores, brand display display and" Saicoli "content expansion; theme DP A variety of functions such as service desks, retail points, self -service equipment concentration points, and passenger rest points, etc., presenting a new scene that has both human culture and automation; the commercial promenade area integrates the "double -opening" commercial midfield island and the commercial side Currency, point -like rest areas and other functions to create an open commercial promenade, allowing citizens to have a more convenient shopping experience.

"Convenience and comfort are the original intention of the entire space." The person in charge told reporters. The creation of "Four Seasons Dudong" focuses on the happy and beautiful life needs of the general public, paying attention to consumers' sense of participation and comfort; at the same time, emphasizing space and environmental experience, leading experiential consumption, comprehensively creating an IP temperature, story nature, story nature, story, story, story, story, story, story, story, story, story, story. The special theme space of artistic, service, and commercial characteristics.

In the future, it will be created at multiple sites such as Sichuan Normal University

According to reports, the "Four Seasons Dudong" life aesthetic space is an innovative diversified composite space that puts commercial islands, commercial cabins, self -service equipment, advertising carriers, convenience facilities and space aesthetics, including recreation and leisure, convenience services, supporting retail retail , Dining services and other functions.

"Life aesthetic space includes not only basic functions such as citizens' rest areas and convenient service areas, but also introduced breakfast shops, cake shops, flower shops, etc. to make the commute roads convenient shopping roads. , Avoid the troubles of running back and forth. "The relevant person in charge of Chengdu Rail Group Resources Management Management Co., Ltd. said.

Why is the preferred century city station? The person in charge introduced that Century City Station is the transfer station of Metro Line 1 and Line 18. The passenger flow is large. Earlier, it has successfully created the "Shangzhili" TOD theme commercial street, bringing very convenient services to passengers. The "Four Seasons Dudong" life aesthetics is the extension of "Century City · Shangxianli".

"In addition to the Century City Station, we have also created the creative media demonstration station of the Incubation Park simultaneously." The person in charge said, "3D creative bags, creative clocks, multimedia shielding doors, electronic guidance cards and other technological elements will be brought to it to bring to it, bringing to the help People have more intelligent transportation service experience, so that citizens' commute experience is more technological and modern. "

Up to now, the "Four Seasons Dudong" living aesthetics have introduced well -known chain brands such as McDonald's, Oatly, Andrewson, Liao Kee Bangzhi, Bubble Mart, to meet the daily shopping and catering needs of the general public, so that rail transit is in While providing traffic services for passengers, it can also provide more and more convenient life services.

"According to the pilot situation, in the future, we will explore and create more living aesthetic space at Sichuan Normal University, Erjiang Temple, Dongda Road, Yizhou Avenue, Science City, Wen Weng Stone Room and other sites. The usual commuting road has become a living space that brings vitality and temperature of passengers. "The person in charge said.

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