Typical distortion, divine turning over!How to avoid negative effects on positive energy reports?

Source | 解 庖 w NEWS

Author | Zou Yuqin

On weekdays, many news titles are moving. These discoveries of life are true and beautiful, and reports that pass on positive energy of society have warmed people's hearts.

But it is not uncommon for unacceptable positive energy titles.

The title of "Both blind -eyed elderly people donated 1,000 yuan for Wuhan" and "After 10 days of miscarriage, the post -90s female nurse returned to the first line" and other titles made netizens appeal to not to promote these typical models.

Some time ago, a "positive energy report" in Jiyuan, Henan Jiyuan, "the teacher was out of power, the teacher looked at the computer with a flashlight" also made a joke.

At first glance, the hardships of the conditions, the responsibility of the teacher, is moving, but if you look closely, you laugh. Netizens pointed out that the computer screen will not shine? Do you need a flashlight?

After being accused of fraud, the relevant media have deleted the video. The school also issued an apology statement.

This is not the first time that the house collapsed.

The Fengxian incident that caused the whole network was actually due to the reversal of the collapse of the house that was propagated with positive energy.

As early as the incident was exposed, in order to promote the construction of a happy countryside, the staff of the Government of Huankou Town of Fengxian used the self -media to promote the difficulties of Dong Zhimin's multi -child -breed family, and packaged Dong Zhimin into a "loving father who was kind and resentful. "Image.

As a result, Dong Zhimin became an Internet celebrity, and then he also opened a Douyin, with a fan of more than 60,000 people.

Dong Zhimin once became a typical positive energy, accepting various help

The media "God made God" also flipped frequently.

In an interview, Wei Dongyi, the great god of mathematics in Peking University, was respected as "Wei Shen" for a while because of a bottle of mineral water and two steamed buns.

In May, one page about his chat records: "Wei Shen solved the problem of doctoral teams in the technology company overnight and refused to pay attention to the money", and let the "Wei Shen" entry quickly reached the top of the Weibo hot search.

Since then, "Wei Shen" has personally rumored "fake news".

"Wei Shen" rumors. It is reported on the Nanfeng Window "" Wei Shen "" Don’t He Hot Search "

From the perspective of ordinary people, the media is keen to make gods for reason. What is missing, what will be created, "Wei Shen" is caring with mineral water and steamed buns, which is in line with the image of intellectuals that do not admire the name and learn from the public. His experience is quite positive.

But as the high school teacher of "Wei Shen" clarified in the video, Wei Dongyi was as good as ordinary people except for mathematics.

Some so -called positive energy reports have enlarged the characteristics of the respondent, adding fuel and vinegar, which violates the facts of objectives. Not only that, the lack of basic interviews and verification links has entered the ranks of "positive energy reports" into the ranks of "fake news", which seriously violates the authenticity and objective principles of news.

More importantly, if the "positive energy report" is not done well, it will trigger the public's confrontation interpretation. When positive energy reports produce ambiguity in the production process, the audience will regard journalists as "others" who split their own interests, and then generate emotional resistance to reading reports.

For example, in the above -mentioned news of the "aborted female doctor returned to the front line", netizens commented "Why not let her rest" and "This is not advocated, or not to propagate ..." This is not only the failure of the communication power, but also possible Treating the decline in the credibility of the media.

Why do positive energy reports frequently roll over?

1. Typical images of excessive levels, "positive energy" becomes negative energy

In typical reports, the "tall" deeds of heroes are often presented, trying to create a "indestructible" myth, making the individual in the report of "good people and good things" present a one -sided image, and then interpret the heroic core of the hero.

However, the individual is imperfect. The extraordinary things that ordinary people do are enough to support the description of typical reports. It is also the ordinary people around them do extraordinary things, which constitutes the essence of typical reports to move people's hearts.

2. Ignore the public's potential negative emotions

In major social incidents, the media blindly publicize positive energy and easily ignore the guidance of public emotions.

For example, the delayed school originally brought uncertainty to the parents and student groups, and some media reported that students studying hard at the square hospital and insisting on punching in the workplace ignored the protection of teaching and the right to protect the health of citizens. Reality appeal.

Reviews

The media not only ignored the negative emotions of the public, but also reversed this emotion into positive energy to spread, which would inevitably cause resentment. As the former editor -in -chief of the Global Times, Hu Xijin said, "The tears edited by the reporter did not have the tears of the people, and the sensation was not bought by the people."

3. Fortune and deformation of facts, one -sided representatives are all

In some positive energy reports, the media only interviewed, and the news was released without multiple verifications. A small number of media even directly rely on imagination of processing materials to lead to distortion of content. This is the reason why most "positive energy reports" are ridiculous -fake!

There are also some reporters that in order to achieve the effect of communication, the interview guidance is strong, and the subjective willingness is imposed in the news. This is not respect for the interviewed objects and news facts. With limited truth instead of all truths, once the public discovered vulnerability, the credibility of the media will gradually decline.

4. Lack of humanitarian spirit, ignore the existence of people

Many positive energy reports have problems that ignore their legitimate interests. Promote "Pregnant Nurses Perseverance in the Post" and "Donation of Lonely Old Man Donation". These reports take the goodwill of the vulnerable groups as a model, and put forward unrealistic requirements for disadvantaged groups, which can easily cause unnecessary social pressure. Under the pursuit of social goals that condense people's hearts, the media can easily sacrifice the individual of the parties as a kind of "taken for granted." But this spirit of sacrifice and dedication is obviously not reasonable.

How to guarantee the health of pregnant women? How to support themselves after donating money? The media of these questions did not give answers, but the source of the audience was uncomfortable. People -core reports do not care about personal rights; if they want to enlarge the typical example, they ignore the survival status of the reporting object. Such positive energy reports violate its original intention.

Good positive energy reports have no shortage of ordinary people to adhere to their posts and even make a shadow of sacrifice- "The post -95s guys adhere to high -speed rail epidemic prevention for 10 hours" and "women's courier persistence for 10 years to send express delivery for 18 villages." For this experience, during the process of interviews, the reporter must also fully reflect human care, give the interviewees fully respect, and grasp the material scales.

5. Publicity is typical rigid, lack of innovation awareness

The teacher must be "bowed", and the school hegemony must be "dumb". Female heroes appear as their mother and wife. The reason for the "hero" must be "dropping the family" and has not yet separated from the stylized social norms. The image of template -oriented and routine is filled with the report. Behind it is the material thinking of the province and the thinking habits of the end.

In the era of the whole media, the public has higher requirements for the richness and display methods of information. Only media products with innovation, professional content, highly dissemination, and unique perspective will receive the attention of the audience. Showing a rich and diverse typical image, telling the good deeds of the new era, is the vitality of positive energy reports.

What should I do for positive energy reports?

Typical reports are reinforcement reports of outstanding things with universal significance. It is a way to spread positive energy in news reports. Good typical reports are still just needed to inspire people's hearts and stimulate power. So what should be done with good positive energy reports?

1. Correct the motivation, respect the facts, and highlight the theme reasonably

Positive energy reports should be based on the premise of respect for the facts, and to describe the incident in truth and objectively.

The truth of specific news is not absolutely true, but a process that changes with the process of the incident. To what extent people recognize the facts, how can the news be true. The responsibility of the reporter is to tell the facts of interviews and see more comprehensive and accurately. Based on this, reasonably highlights the deeds of the interviewees and publicize the sense of people.

Xinhua News Agency's "Zhang Dingyu: In the Eye of the Epidemium", the "Frozen" body and time race "tells the story of Zhang Dingyu, the dean of Jin Yintan Hospital in Wuhan City, suffering from gradual freezing, but he insists on the front line of the war epidemic. It conveyed the concept of Dean Zhang's "although worried about the passage of time, but decided to make life more meaningful".

Dean Zhang said that I never thought of being a hero, and everyone made sacrifices and contributions together. This is an advanced model with temperature and advancing with the times.

2. Carefully plan the theme, accurate, powerful, and effective voice

The People's Daily's "More than 42,000 photos, remember the hero's face" planned with documentary reports, and took the next -line medical staff to take off the instantaneous face of the mask and make a documentary, which is moving. Such reports have been carefully planned, the theme is clear, the incision is small and accurate, forming a positive demonstration effect.

3. Positive propaganda must also be strictly controlled to stand the inspection

The media's editors and reviewers should also report positive energy reports. They should also strictly review them. Pay attention to whether the source of the report is reliable, whether the news is true, whether the logical chain is clear, and whether the character image is exaggerated.

4. Adhere to professional ethics and avoid typical characters "real vacuumization"

The media should fully respect the willingness of the visitors, and at the same time, establish professional and high -level report standards.

The reason why typical exists is because of scarcity in reality. For example, Wei Dongyi's image of poverty and study, which is contrasting with the values ​​of some people in the society. reason.

Positive energy reports should avoid the "vacuumization" of the characters. Typical characters are a way to establish a social model. With the increase of the public's demand for information, the image of typical characters needs to move from "one side" to "multi -face".

Typical characters and the public also need to face the temptation in reality, experience difficulties and challenges. The process of this choice should not be part of the omissions and ignoring in the report. How they resist this temptation and choose to adhere to this is the special feature of a typical character.

At present, many typical reports have empty deeds, lack of motivation and logic of typical characters, and are uncomfortable. If it is limited by space, even if the background is explained in a few words, it can better resonate with readers.

The media should grasp the characteristics of typical characters. Only by presenting a complete story chain, highlighting the choice of typical characters, and elaborating the motivation and aspirations of typical characters can we motivate others and encourage others.

references:

[1] Jiang Bowen. Challenge and response facing positive energy communication-take anti-epidemic report as an example [J]. Young reporter, 2021 (12): 65-66.doi: 10.15997/J.CNKI.qnjz.2021.12.026. [2] Wang Min. In the major disaster, "warm news" ethical dishonest research-take "new crown" pneumonia related reports [j]. Today Media, 2020,28 (05): 16-18.

[3] He Zhengquan. From the principles of positive energy reports from "Xinyang Jack" Phuket Savior, adhere to the principle of positive energy reports [J]. Chinese reporter, 2018 (10): 99-100.

The authorization of this article is reproduced from "Ding Ding Jie NEWS" WeChat public account

Author: Zou Yuqin

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