What kind of successful password is included in the "small town" of the list of major cultural tourism projects

Cultural infiltration technology blessing performing arts entertainment

Taishan Xiocheng was selected into the national cultural industry development project library decryption

In October 2021, the Ministry of Culture and Tourism announced the list of the first batch of national night culture and tourism consumption agglomeration areas.

In June 2022, the "Railway Guerrilla War" of Taishan Xiucheng won the "Best Cultural Tourism Performing Arts Project Award" of the Eleventh China Tourism Investment Edia Award;

In August 2022, the Central Cultural Reform Office of the Central Propaganda Department issued the "Notice on the Second Batch of the National Cultural Industry Development Project Library", and Taishan Xiucheng became one of the four representative projects in the province.

In less than 10 months, Taishan Xiocheng appeared on the national list again and again, each of which was inseparable from "culture".

What kind of "small town" with the theme park with "performing arts+entertainment+technology" as the core model, and is included in the list of major cultural tourism projects, respectively, and Taian City. What kind of "successful password" is there?

Operating model creates precedent development of the national cultural tourism industry

Taishan Xiucheng is a large -scale comprehensive cultural tourism project developed by Shaanxi Tourism Group Co., Ltd. (hereinafter referred to as "Shaanxi Travel Group") and Tai'an Tourism Economic Development Zone. It is a major cultural tourism project in Shandong Province and Tai'an City. Construction and Shaanxi Travel Group is responsible for operation. "The project has created a new type of cooperation model of" separation of weight assets, separation of construction and operation ", and created a precedent for the new development of the national cultural tourism industry." Said Wang Peng, executive director of Shaanxi Tourism (Tai'an) Cultural Tourism Co., Ltd.

"After the Shaanxi Travel Group cooperates with the Tourism Economic Development Zone, the heavy assets are invested by the government. Our funds are used to better develop and design projects. From an international perspective, we bring together the wisdom, high standard design, and production content Recoil, "Wang Peng said." This can bring a steady stream of passenger flow, forming continuous benefits for the local area, better driving the high -quality development of economic and social development, and achieving a win -win results. "

It is understood that Shaanxi Travel Group is a tourism company with complete domestic category, complete industrial chain, and highly comprehensive effects. The core businesses include tourism services, tourism complexes (tourism and cultural center areas), tourism culture and tourism technology, tourism investment and finance, tourism, tourism, tourism, tourism, and tourism Sports, etc., have developed and operated a large number of projects and programs with high popularity, such as the model of Chinese cultural tourism integration, the first large -scale real -life historical dance drama "Song of Everlasting Hate", the country's first full immersive dream mountain valley light and shadow show "Night Tan · White Deer Plain" , "Ten Thousand Years AD" in the country, "Ten Thousand Years AD" and so on.

Shandong is a large province of culture and economy. Qilu culture occupies an important position in Chinese civilization, especially the Taishan culture and Confucian culture. It has also affected the generation of Chinese people for thousands of years. "In this context, through inspections, Shaanxi Tourism Group decided to develop the Taishan Xiucheng project with a cooperative model, fully tap Qilu culture, Taishan culture, and create a 'different' entertainment city of entertainment." Wang Peng said Essence

According to the plan, Taishan Xiocheng takes Qilu Culture as its core, creating five major groups of Shan Haijing Culture Theme Zone, Qilu Chunqiu Cultural Theme Zone, Water Margin Cultural Theme Zone, Yuan Cosmic Technology and Cultural Theme Zone, Tai'an Cultural Theme Zone, and Taishan Song Cultural Performing Arts The central Icon Plaza covers a variety of formats such as tourism performing arts, technology entertainment, folk food, and national tide culture and creative. Among them, the Tai'an Cultural Theme area represented by the "Railway Guerrilla War" theater and the Tai'an government was put into trial operation in September 2021, and its popularity and influence continued to increase, gradually becoming a well -known tourist destination in China.

Cultural soul -casting new "physique" for tourism

"The soul of our park is culture, and the core is Qilu culture," Wang Peng said. "Let the bright Qilu culture and the heavy Taishan culture intersect here, which can not only better reflect the Taishan in the world's civilization and Chinese civilization. The status can highlight the distinctive temperament of the park. "

In recent years, especially after the epidemic, the Shaanxi Tourism Group has been working hard to dig deep into industrial advantages and promote excellent culture, so that the cultural "soft power" has continued to rise. The success of the works such as "Hate Hate" proves that culture has brought surging power to cultural tourism projects and industrial development. Wang Peng said: "The soul of Pei Jian culture in Taishan Xiucheng has set the tone since the beginning of the design. The outdoor immersive large -scale real -world performing arts" Taishan Song "of the project design will be the next 'explosion'."

Wang Peng said that the projects of Taishan Xiocheng are specially customized according to Qilu Culture and Taishan Culture, with unique attributes. Taking "Railway Guerrilla" as an example, it has given the new vitality of Tai'an Red Culture, reducing the shocking impact on the scene of the war in the unique ring -type immersed theater, and reproducing the red legend of the guerrilla warrior of Qilu's children. Essence In 2021, "Railway Guerrilla War" performed 81 shows and received 50,000 audiences. The venue was full and well received.

Taishan Xiucheng strives to build the basic pattern of "one core" and "five theme group groups", innovatively builds a national tourist destination scenic area, and forms a new pattern of "Deng Taishan and Play Xiocheng". Among them, Qilu Chunqiu Cultural Theme Zone, as an important part of the "Five theme Groups", is designed with a long spoon of dark riding, the Confucius Spring and Autumn Restaurant Theater, the Kobe Cube Cinema Cinema Cinema, Gaoyang Restaurant, etc. The real presentation of the strong ink.

The "Confucius Spring and Autumn" restaurant draft theater will cross the hardships encountered when Confucius compiled "Spring and Autumn" in the poetic cultural charm and music rhythm of the Spring and Autumn Period. At the same time, the performance also incorporated the historical immersive experience scene and time and space through the Spring and Autumn Period, so that tourists can truly experience Confucius' daily life while enjoying the food, and learn Chinese poetry and etiquette. "What we want to present to the audience is to extract the 'big history' '' 'in the humanistic and historical scenes and elements related to Qilu, and I will connect Qilu culture in series with small stories." Wang Peng said. "This can also better show the cultural self -confidence and great country's style of the Chinese nation."

Technology inserts the "wings" for traveling for tourism

A scenic area gives tourists good or not, not only "good or not", but also "good or not fun" and "is it interesting." As the "rising show" in the scenic area, on the basis of deep digging cultural heritage, Taishan Xiocheng focuses on highlighting the "science and technology fan" of the project and allowing technology to insert the "wings" of flying flying for tourism.

"'Performing Arts+Technology+Entertainment' is the core model of our project." Wang Peng said, "Almost every project in the park reflects the power of technology. Give tourists' immersive experience, and then realize the purpose of the Taishan Xiushan Show City, one garden. "

At the Yuan Cosmic Experience Hall, tourists can realize the way of living with the future through immersive audiovisual arts to experience the lifestyle of the future world; in the unbounded digital technology museum, tourists can freely shuttle in Taishan Rising Sun Rising East, Yellow River Gold Belt, sunset, and Yunhai Yu In the four wonders of the plate, you can feel the magnificent light of Taishan in the situation; at the Taishan Geological Museum, tourists can "touch" all kinds of trees, flowers and grass specimens, and make specimens, printed, and paint.

"Especially in the Shandong Hand -made Museum, we will use high -tech methods to show the inheritance of non -heritage culture and the production process of non -heritage products, and integrate the non -heritage representative products of Shandong's top ten brand tourism destinations." Wang Peng said, " Tourists, especially tourists with children, can deepen their understanding and understanding of the excellent traditional culture of China through this experience, thereby aroused their desire to make hands. Sales center to create a "two innovation 'bases of innovative development and creative transformation in Shandong. This is a process of water to the canal."

The charm of science and technology is also manifested in the theme area of ​​the Shanhai Meridian culture and the theme area of ​​the Water Margin, which has attracted many tourists.

"The" Shan Hai Jing · Dongshan Jing "records that 'three hundred miles south, saying Taishan, there are more jade on it, and there are more golds'. This shows that in ancient times, people have a close relationship with Taishan." Wang Peng Said, "From this we designed and developed" Mountains and Seas Secret Realms "high -tech light and shadow immersion experience performing arts, allowing tourists to experience the story and legends in the" Shan Hai Jing "in the Shan Hai Jing in Pan Gu Kaitian, the Yellow Emperor Panzhan, and the war. The theme area also designed the content of adults, villains, villain countries, Wozhi, Xuanyuantai, Baojiashan, Fengyuan Shenshu, etc., so that tourists linger to forget. "

In the theme area of ​​the Water Margin, "Lu Zhishen of Water Margin" realized the integration of "shooting, performance, and release", and tourists can experience the marching viewing. "Here, tourists are actors." Wang Peng said that the staff of the crew used digital technology for real -time shooting and editing. The film was produced in real time, and it was broadcast immediately. Visitors could watch the movies they participated in the shooting in the theater to achieve ordinary people. Actor dream.

Wang Peng said that whether it is the excavation of culture or the use of technology, it reflects the tireless pursuit of Shaanxi Tourism Group in project innovation, and this is also the reason why a series of products are "applauded and appointed." For the Taishan Xiushan City, the second batch of entry into the national cultural industry development project library is only a small step on the road.

"With the strong support of the Shandong Provincial Government, Tai'an City Government, Tai'an Tourism Economic Development Zone, and Tai'an Cultural Tourism Bureau, we will strive to stretch the cultural tourism industry chain, drive industrial growth, promote economic benefits, and create Shandong Cultural Tourism Industry benchmark. "Wang Peng said," By creating a new pattern of "Dengtai Mountain and Playing Xiocheng", in helping the upgrading of the cultural tourism industry in Shandong and the surrounding areas, the high -quality development of cultural tourism continues to play its due role. "[[[[[[[[[[[[[ Tai'an Daily · Most Thai Security Media Reporter Gao Yang]

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