More than 40 yuan "spike" for more than 200 yuan Disney Doll Live Room?Big V Live Sales Sales Sales was captured by the police

Jimu reporter Zhang Hao Zhao Delong

Video editing Hu Zhiqi

Correspondent Li Hui

A well -known brand Internet celebrity doll at the original price of more than 200 yuan, but only sells more than 40 yuan in the live broadcast room? Why will the long -term list of big V, why will it be suddenly interrupted in the live broadcast? On August 16th, Jimu reporters learned from the Shanghai police that the Jing'an police cracked down on the "Hundred Days Action" in the summer, and the whole chain cracked a case of manufacturing and selling fake well -known brand dolls, destroying 3 fake denominations, and 1 fake den. 1 At the same time, more than 2,600 fake brand series dolls were seized on the spot, involving more than 30 categories, and the amount involved in the case was more than 2,500 million yuan. 17 criminal suspects such as Zhu, Yang, and Zhang Mou were criminally compulsory measures by the police in accordance with the law for suspected sale of counterfeit registered trademarks.

In early March 2022, Mr. Liu, a citizen, reported the case at the Shanghai Station Regional Police Station of the Jing'an Branch of the Shanghai Public Security Bureau in the Shanghai Public Security Bureau, saying that he was on a live broadcast room called "XX Mengwu" on a popular short video platform. 42 yuan spike to a Lingna Belle net red brand doll with a original price of 219 yuan. After arriving, Mr. Liu found that the doll was rough, and the quality and genuine product were large. They suspected that they bought fakes and called the police.

After receiving the report, the police launched an investigation. After the online inspection, they found that in addition to Mr. Liu, many customers on the Internet have quality problems that the dolls purchased in the live room and suspected that there was a fake sales behavior. To this end, the Jing'an Public Security Branch Economic Investigation Division quickly set up a project team with the Public Security Police Station, Sanquan Road Police Station, and Daning Road Police Station. Under the guidance of the Municipal Bureau of Economic Investigation Corps, it went to foreign provinces from June to August this year to August this year. Carry out investigations and evidence collection, follow the line tracking, and finally lock in the "live broadcast fake" criminal gang headed by Zhu and Yang.

At about 10 am on August 10th, Jing'an Police organized a multi -way police forces to carry out centralized network collection in other provinces. Someone also tried to turn off the purchase link. At this point, three fake dens and 13 gangs involved in the case have been exhausted. On the spot, more than 600 fake dolls and dolls were seized on the spot, with more than 5 million yuan in the amount involved.

At the same time, in order to implement a full -chain blow, the police also touched the vine and found out the goods sold by the suspects Zhu and Yang, which were purchased from a toy manufacturer in other provinces and cities. At 11:00 noon on August 15th, the police also conducted a centralized investigation of the counterfeit factory, arrested four suspects led by Zhang on the spot, and seized more than 2,000 fakes of the brand dolls and dolls on the spot. The amount is nearly 20 million yuan. At this point, the case of manufacturing and selling fake well -known brand dolls was broken in the full chain, and 17 criminal suspects all arrived in the case. All dolls seized by relevant professional institutions are counterfeit products.

After the case, according to Zhu, in the past two years, the Disney brand dolls have been raised on the Internet in the past two years. Zhu thought of selling counterfeit the brand doll to earn a high price difference. After many inspections, Zhu met Zhang Mou, wholesalers who had long been engaged in the manufacture of fake fake toys, and both sides began to cooperate. At the end of 2021, Zhu Mou and his wife Yang Mou and other four people, "Restarting" live room with the goods to bring the brand Internet celebrity doll, and played the advertisement of "big -name genuine dolls only need to be 10 % off, 20 % off", live broadcast effect It is hot and monthly sales are around 1.5 million yuan.

"The purchase price of these dolls is generally ranging from 5 to 20 yuan, which is only about one -twenty -fi of the genuine price. The price is generally about one -fifth of the genuine price when it is sold in its live broadcast room." The Jing'an Public Security Branch was introduced by the police of the investigation detachment.

With the popularity of the live broadcast room, Zhu Mou's criminal gang increased his cooperation with Zhang to further increase the order volume and reduce the purchase cost. After investigation, from the end of March to August 2022, Zhu made an order of more than 500,000 yuan in Zhang's place for live sales. Zhu Mou also attracted much attention through the "explanation" of the brand's various types of "new products" in his live broadcast room, and once rushed to the "cute list" of the popular short video platform. At present, 17 criminal suspects such as Zhu Mou, Yang, and Zhang Mou were criminals who were criminally compulsory measures by Jing'an Police in accordance with the law for commodities suspected of selling counterfeit registered trademarks. The case was still under investigation.

Police reminded: At present, the live broadcast room has become an important part of the network economy. All types of cargo anchors should abide by the law and jointly maintain the normal trademark management order and market competition order. The behavior of the anchor sales of counterfeit registered trademarks is suspected of illegal crimes. Police will continue to carry out online and offline inspections to severely crack down on such illegal crimes. Consumers are also requested to improve their legal awareness and identification capabilities, consciously resist infringement and counterfeit goods, and do not leave a living space for fake sales of fake sales.

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