Stronger "Li Bai Culture" Super IP Sichuan Jiangyou to accelerate the construction of Li Bai Cultural Industrial Park

Cover news reporter Yang Jinzhu

During the summer vacation, the China Sauce Culture Expo Park in Qingxiangyuan, Sichuan, Sichuan, was lively, sieved soybeans, soy sauce, grinding tofu ... In the entertainment in music, children experience the traditional craftsmanship made by soy sauce and feel the charm of sauce culture.

This is just a microcosm of Jiangyou's implementation of "tourism+" in -depth integration. Jiangyou is located in the northern part of Sichuan Basin and is an important node of the Chengdu Plain urban agglomeration. In September 2021, Jiangyou City was awarded the third batch of Tianfu Tourism County. In the past year, what changes have happened here?

▲ Dou Tuanshan, a national 4A -level scenic spot

"With honor as a new starting point, we will include 'Cultural Tourism and Xing City' into one of the four major development strategies in the next five years, and introduce the" Promotional Tourism Industry High -quality Development Reward Support Measures (Trial) ", and continue to run out of depth of cultural tourism depth. Incorporating 'acceleration'. "Recently, Yuan Chengjun, Secretary of the Jiangyou Municipal Party Committee, said in an interview with the media that he would earnestly implement the decision -making and deployment of the 12th Party Congress of the Provincial Congress on" Coordinating Cultural and Tourism Industry ", and fully promoted cultural tourism. Integrating development has reached a new level to accelerate the comprehensive effect of "Tianfu Tourism County". Generally speaking, "three one", that is, "a new high goal", "a new super IP", "a new core carrier".

The first is to anchor "a new high target". That is, by 2025, the number of tourists in the city exceeds 12 million people and the total tourism revenue will reach 15 billion yuan. We will further improve infrastructure, promote smart tourism, strengthen service supervision, and accelerate the creation of important tourist destinations for the Bashu Cultural Tourism Corridor. , Strive to create a national tourism demonstration zone.

The second is to strengthen the "new super IP". That is, Li Bai culture super IP. Jiang Youth has a reputation of "Li Bai's Hometown". Li Bai was born here and spent 24 years of adolescents. Jiangyou's cultural tourism industry with Li Bai culture as the core will usher in greater opportunities in a greater pattern. We will accelerate the construction of Li Bai Cultural Industrial Park, continue to run the Li Bai Cultural Tourism Festival, effectively show the "Li Bai of the World" style, tell the story of "Li Bai's Jiangyou", and create a "Li Bai Culture" super IP of the cultural tourism industry.

▲ National 4A -level Scenic Area Li Bai Memorial Hall

The third is to do "a new core carrier". That is, Li Bai's hometown of cultural tourism area. Taking Li Bai's site, travel, and poems in Jiangyou as the core, and relying on the high -quality tourism resources of the city, it is based on the planning and construction of Li Bai's old cultural tourism area, and strives to improve and improve the national 4A -level scenic spots such as Li Bai's former residence and Li Bai Memorial Hall. God -painted beaded chain and continuous films to form a bursting point for tourists in the city; vigorously promote the "creation 4A" and Dou Yishan "creation 5A" project in China, comprehensively build the "famous towns, famous villages, and famous products" system of Tianfu, and strive to build the construction "One nuclear leader, global development" cultural tourism economic pattern.

▲ Large -scale humanistic realistic poetry and dance drama "Li Bai Return"

In 2021, Jiangyou City received a total of 10.723 million tourists, an increase of 9 %, and the comprehensive tourism revenue was 13.75 billion yuan, an increase of 11.2 %. He has been selected for the top 100 counties in county tourism in the country in two years.

▲ Mianyang Fang Special Oriental God Painting

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