True information has been banned repeatedly?Expert: It should build a multi -party participation governance mechanism

Cover news reporter Teng Yan

"Putting potatoes into the refrigerator may produce carcinogens", "13 -year -old princess was guaranteed to Tsinghua", "residents who were shaved on their heads during the epidemic" ... With the increasing information of the short video platform, all kinds of false information also occurred.

On August 16th, at the "Open Information Open Day" organized by Douyin, Zheng Ning, director of the Law Department of the School of Cultural Industry Management of Communication University of China, pointed out that "one of the main reasons for the incoming information of unrealistic information is the legal governance mechanism "Insufficient" should build a mechanism for participating in governance by government, Internet platforms, industry associations, media, professional institutions, universities, and public.

It is reported that since 2022, Douyin has combined nearly a hundred media and related institutions to handle 3.19 million unreasonable information, and 900,000 contents have been marked. Douyin also established rumors with the media and other institutions to jointly set up a pseudo -information platform to jointly judge the real clues and convey the real information.

"Feriex information is easy to exist 'poor picture quality', 'details unknown', 'incite the emotions of others'," and the person in charge of Douyin introduced that the false information of the platform mainly includes two categories: false professional knowledge and social news, forming The reasons are complicated, including fabricating lies, imitation of others, passing the heat, passing the rumors, subjective "speculation", and active interpretation.

▲ Li Xiangyu, Manager of Douyin Ecological Products (Photo Conferring)

In order to comprehensively govern the false information, Douyin established seven steps seven steps by establishing early warning, analysis, verification, tags, rumors, interceptions and reminders, and launched a variety of functions such as traceability, marking, and jumping.

Specifically, the early warning signals provided by user feedback and content analysis are analyzed, and the creators and content attributes provided by user feedback and content analysis are analyzed. Rumor and intercept its further communication. For the temporary cannot be verified and highly doubtful, the online reminder text reminds users.

▲ Chen Dandan, the manager of Douyin Safety Products (Photo of the Organizer)

At the same time, the "marking" function is launched to provide marking capabilities to the creators who interpret the video to allow them to actively explain the video of the video to avoid misunderstanding; , Lane reminder function to prevent imitation or abuse.

Data show that since 2022, Douyin has launched 9 product functions, which has improved the efficiency of the research and disposal of non -real information by 232%, and the accuracy of traceability accuracy of the first account of non -real information is close to 80%.

The person in charge of Douyin frankly said that the management of unrealistic governance, and the platform has problems such as eliminating difficulties, verification, and rumors. At the same time, how to allow users to receive rumors, trust information, and timely interception and spread to stop fermentation again.

In response, Xu Lai, the person in charge of the "Science Popular Science Chinese Science Rumor" platform under the Chinese Association of Science and Technology, said that a single or platform is difficult to govern false information and "should coordinate with various professional institutions."

▲ Xu Lai, the person in charge of the operation of the popular science rumor platform (the organizer's picture)

"One of the main reasons for repeatedly banned the network of false information is insufficient legal governance mechanism." Zheng Ning, director of the Law Department of the School of Cultural Industry Management of Communication University of China, believes that a government, Internet platform, industry associations, media, professional institutions, universities, universities, universities, universities, universities, universities, universities, universities, universities, universities, universities , The public and other parties to participate in governance mechanisms.

▲ Zheng Ning, director of the Department of Law, School of Culture Management of Communication University of China (Photo Conferred by the Organizer)

Jin Yibin, director of the Academic Committee of the School of Journalism and Communication of Tsinghua University, suggested that while the platform and the external parties promote the linkage of multi -source information and human -machine collaboration, some targeted governance rumors should also protect the public's right to know, express and supervise the right to avoid excessive excessive excessive limit.

▲ Jin Yibin, director and professor of the Academic Committee of the School of Journalism and Communication of Tsinghua University (Photo of the organizer)

According to reports, Douyin is gradually opening up the ability of traceability, verification, marking, push, etc., to jointly build rumor libraries with all parties, jointly judge the real information clues, verify the content of doubt, and cooperate with the authentic information of authority.

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