Public opinion attention: The Ministry of Culture and Tourism issued a key rectification "unreasonable low -cost tour"

In order to strengthen industry supervision and further standardize the order of tourism market, recently, the General Office of the Ministry of Culture and Tourism issued the "Notice on Strengthening Industry Supervision to further Regulates the Tourism Market Order", which requires localities to protect the legitimate rights and interests of tourists, strictly regulate the tourism market order strictly in the tourism market order ; Taking the quality of service as the fundamental, standardize the practice of tour guide; focus on rectifying the "unreasonable low -cost tour", and increase the comprehensive law enforcement efforts; based on the implementation of the travel agency's epidemic prevention and control guidelines, strengthen the prevention and control and safety management of the epidemic. The notice requires that all localities should further strengthen the law enforcement of the tourism market, investigate and punish various types of tourism markets such as "unreasonable low -cost travel", designated specific shopping venues, forced tour guides, or forced shopping in disguise. Behavior. After the release of the relevant information of the Ministry of Culture and Tourism, the relevant information of the "unreasonable low -cost tour" was released, which caused heated discussion on netizens on netizens.

Picture source: network screenshot

1. Analysis of public opinion statistics and trends

At the public opinion testing system of the China Cultural Media Group Research Institute, with the cycle from 0:00 on August 10th to 22:00 on August 15th, the relevant keywords of the "Ministry of Culture and Tourism Posted by the Ministry of Culture and the Tourism of the Ministry of Tourism The search found that public opinion rose rapidly on August 12 and reached the highest point on the day. Since then, it has fell rapidly, and it fell to the lowest point on the 14th. From the 15th, it rose again. The peak-the valley is connected.

Figure: Public opinion trend chart

On August 12, the government portal website of the Ministry of Culture and Tourism issued the "Notice of the General Office of the Ministry of Culture and Tourism on Strengthening Industry Supervision and Further Regulating the Tourism Market Order". It states that it is necessary to focus on rectifying the "unreasonable low -cost tour" and increase comprehensive law enforcement efforts. After the relevant notifications were released, many media reports and reprints quickly caused heated discussion among netizens. Public opinion rose rapidly. It reached the first high in the monitoring period on August 12, with real -time public opinion information reached 1352. Since then, the trend of public opinion has slipped, reaching the lowest value on August 14.

On August 15, the government portal website of the Ministry of Culture and Tourism issued the "Notice of the General Office of the Ministry of Culture and Tourism: Strengthening Supervision and Further Regulating the Tourism Market Order" report. Among them, the notification requires that all localities should further strengthen the tourism market law enforcement, investigate and punish various types of tourism markets such as "unreasonable low -cost travel", designated specific shopping venues, forced tour guides, or forced shopping in disguise. Illegal illegal business behavior. After the relevant reports were released, it once again triggered authorities reports and reprints of authoritative media such as@Xinhua News Agency@相关 相关 相关 相关 and heated discussions with the majority of netizens. Beginning on August 15, the trend of public opinion rose again and reached the second high in the monitoring period. The real -time public opinion information volume reached 353.

As of 22:00 on August 15th, public opinion is still rising. There are a total of 1945 related public opinion information, including 1142 clients, 411 websites, and 318 Weibo. From the perspective of media channels, clients and websites are the main channels for public opinion information dissemination. The proportion of client information is 58.72%, and the amount of website information accounts for 21.13%.

2. Media comment

The media published articles about the "Ministry of Culture and Tourism Publishing the Focusing on the" Unreasonable Low -price Tour ".

The Red Network published an article entitled "Rectification of" Unreasonable Low -Valentine ", and don't forget the heavy penalty group society. In recent years, the tourism industry has been seriously affected by the epidemic in the tourism industry, and many tourism companies and practitioners are facing closure and unemployment. As the domestic epidemic prevention and control entered a new normal, during this year's "May 1st" small vacation and summer vacation, the tourism industry in various places gradually recovered, and some popular scenic spots were in the hot situation of "people from the public", and the situation was not easy. Unfortunately, the tourism industry has just improved, and a tour guide occurs in some places suspected of forcing tourists to shop, which has attracted widespread attention. The release of the above "Notice" obviously has strong pertinence and necessity.

From the analysis of the tourism industry chain, to resist the "unreasonable low -cost tour", the group club is the primary link. They master the reasonable cost of each tourist route of the tourist destination, knowing the industry's open rules and hidden rules, and which lines can be predicted. The risk of mandatory shopping is high. Due to the asymmetry of information, it is almost impossible to complete the task of distinguishing "pies" and "traps" like Zhuge Liang after the incident.

It can be seen that the "unreasonable low -cost tour" to rectify the tourism industry is necessary to use the group agency as the source of governance, implement the "first -responsibility system", and clarify the legal responsibilities and obligations of its "first connection" (group group), actively filter, and actively filter, actively filter, and actively filter, and actively filter, and actively filter. Resisting the "unreasonable low -cost tour", prohibiting the easy transfer of responsibilities, effectively strengthening punishment, after the tour guides forced tourists to shop such as bad behaviors, at least the responsibility should be shared with the local connection agency and accept the equal efforts. Only in this way can we make reasonable and proper punishment, which is conducive to curbing "unreasonable low -cost tour" from the source and helping to maintain the order of the tourism market.

3. Netizens' point of view

After the "Ministry of Culture and Tourism Posted by the Ministry of Culture and Tourism, the key rectification of‘ unreasonable low -cost travel ’s related network comments, it was found that:

Figure: Netizens comment distribution map

First, I hope to implement the relevant measures early, accounting for 25%. Typical netizens commented as follows:

@: Implement early

@: Hurry up

@: Implementation in place is the last word.

The second is to indicate that there are other issues in the field of tourism that require standards, accounting for 25%. Typical netizens commented as follows:@二 二: not only low -cost travel, but also various issues of tourism market specifications

@Andy Du Yangyang: It is better to have a channel to accept complaints because you have to travel to the local area to play 12345 complaints.

The third is to indicate that unreasonable low -cost tours are scams, accounting for 43.75%. Typical netizens commented as follows:

@: Low prices know that saving money is actually forcing you to consume. Finally, I bought a bunch of unnecessary things, and I wasted a lot of time on shopping. In fact, I didn’t play.

@ @宝 价: Low -cost tour is a scam

@-: Low-cost travel agencies are liar

The fourth is to put forward views and suggestions for unreasonable governance, accounting for 6.25%. Typical netizens commented as follows:

@Bonnieblue-: The current situation is that even if you pay the entire itinerary, the normal price of the Cover will allow you to enter the shopping store ... There is a entire chain behind the low price travel, including tour guides, shopping stores, travel agencies, etc. Check and crack down.

@小: low -cost travel is just a phenomenon. To stop it, you still need to dig deep into the essence to stop the travel black chain. Naturally, there is no living space for low prices

Fourth, public opinion review

Recently, the "Ministry of Culture and Tourism Publishing the Focusing on the" Unreasonable Low -price Tour "" has aroused strong concern and heated discussion on the Internet. More than 40 % of netizens said that unreasonable low prices are scams; more than 20 % of netizens expressed their hope to implement relevant measures early; more than 20 % of netizens said that there are other issues in the tourism field that need to be regulated; some netizens are unreasonable and low. The price tour puts forward opinions and suggestions.

From the perspective of public opinion attitude, most netizens hold negative attitudes to the unreasonable low -cost travel in the tourism market. To some extent, the relevant chaos needs to be governed.

In recent years, due to the severe impact of the epidemic, serious damage to the tourism industry, many tourism companies have closed down, and practitioners are facing unemployment. As the summer comes, the domestic tourism market has gradually recovered. But at the same time, the phenomenon of violations of laws and regulations such as "unreasonable low prices" in some regions began to take the lead. In this regard, the General Office of the Ministry of Culture and Tourism issued the "Notice on Strengthening Industry Supervision and Further Standarding the Order of the Tourism Market", and illegal The phenomenon of violations, strengthening industry supervision, and further regulating the order of tourism market, which can be described as justified, is very necessary.

In recent years, "unreasonable low -cost travel" has almost become a tourism disease, which is very harmful. To create the atmosphere of civilized tourism and promote the healthy and orderly development of tourism, we must severely crack down on "unreasonable low -cost travel" and eliminate a series of problems brought by "unreasonable low -cost travel".

In this regard, relevant departments should continue to vigorously regulate and rectify the "unreasonable low -cost tour". Once they occur, they are forced to be forced to shop due to unreasonable low prices. On the one hand Punishment related to the community and tour guides, especially the punishment of the tour guides involved, cancel the qualification certificate of the tour guide and include the "blacklist". At the same time, it is also necessary to strengthen the supervision of travel agencies, tourism lines, tourism pricing and interest distribution, sort out the relationship between travel agencies, tour guides and shopping points, cut off the gray chain of "unreasonable low -cost travel", and tore off the sales point sales, tourists, tourists, tourists The "shame cloth" of shopping and travel agencies and tour guides enables travel agencies to operate compliance and practice in accordance with regulations. In addition, travel agencies, tourism companies and other tourist service providers must comply with discipline and law, abide by market order, standardize their own business, strengthen the quality control of tourism products, avoid unreasonable low -cost travel, and force consumption and fraud. Report and criticize the adverse phenomena to improve the supervision of public opinion; tourists must improve their vigilance, improve self -protection, and consciously resist the "unreasonable low -cost tour". Reserve evidence, timely exposure, bold rights protection.

It is hoped that with the joint efforts of all parties, the comprehensive governance effect of "unreasonable low -cost tourism" can be formed, promoting the smooth and orderly operation of the tourism market, and promoting the development of the tourism industry. (Research Institute of China Cultural Media Group)

Responsible editor: Tang Zhicheng

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