Expert interview 丨 Li Honggang: Take the online mass line of the new era

Pomegranate/Xinjiang Daily reporter Wei Hongping

On August 15th, how to better use the Internet to ask the masses for the "Pomegranate Cloud 12345 Ask" message board, and build a bridge of communication between government departments and the masses. In an interview with reporters, the message board of "Pomegranate Cloud 12345" should take the online mass line in the new era.

Li Honggang said, "Pomegranate Cloud 12345 Ask Political Political" has been quickly welcomed and recognized by the masses since its opening on May 9, 2022, and helped the masses to effectively solve the "urgency and sorrow". From the theoretical perspective, the importance of the message board of "Pomegranate Cloud 12345" is mainly reflected in the following aspects: First, from the perspective of communication, the most important feature of the public communication is environmental surveillance and communication. In other words, mainstream news media must monitor, understand, grasp, and adapt to changes in the internal and external environment in time, and at the same time, they must also play the role of liaison, communication and coordination of social relations.

Secondly, from the perspective of journalism, mainstream news media must master the laws and skills of flesh and blood of the party and the government through news communication. The attitude and emotions unify the party's will and the people's hearts of the people, and unify "what the party and the government want to say" and "what the people want to hear".

Third, from the perspective of government affairs, the China Office and the State Council have issued the "Opinions on Comprehensively Promoting the Public Work of Government Affairs", and the State Council issued the "Opinions on Promoting the Healthy and Order of Government Affairs". Documents mentioned that news media is an important platform for government affairs. Government departments at all levels should make full use of new media platforms such as websites, Weibo, WeChat, and clients, strengthen communication with news media, make full use of news media resources, and do a good job of government affairs.

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