Jiaxian released the brand development strategy of red dates industry

Western Decision Network News On August 14th, at the signing ceremony of the key investment project in Jiaxian and the Xianxian Symposium in Xi'an Jiaxian County, Jiaxian first released the strategy of branding the red dates industry for the first time. I interpreted it and officially sounded the "assembly number" of Jiaxian created "organic dates".

At the meeting, Jia Yan encountered development problems from the millennium Zao Township, with the development of farming and the entire industrial chain. "Organic" is the core advantage of Jiaxian Zao Industry to create a "organic jujube capital" and empower the entire industry chain. From the famous jujube county to the red dates processing county, etc.

The general goal of the strategic goal at the meeting is to implement the strategy of the Jiaxian red dates industry branding, and to gather industrial resources with the "organic" advantage of red dates in Jiaxian County, help the construction of the full industrial chain of the red dates in Jiaxian County, and achieve Jiaxian from the famous red dates in China to the Chinese red dates in China to Chinese red dates. The transformation of a strong county; at the same time, through the revitalization of the red dates industry in Jiaxian County, the "win -win" of ecological and economic benefits, the establishment of Jiaxian model for ecological protection and high -quality development of the Yellow River Basin, and helping the rural revitalization and common prosperity of Jiaxian County.

It is reported that Jiaxian is a famous jujube county in China, with a history of red dates for more than 3,000 years. Jiaxian County is thin, thick, small, small, large, rich in vitamin and other nutrients, which are natural nourishing treasures. Beijing's "Tongrentangzhi" has a record of "Puzhou Jiao Dao Medicine and Medicine". In 2013, "Jiaxian Zujube" was rated as "famous Chinese brand". The ancient jujube garden of Mihe Gou has grown up an old jujube tree with a jujube age of more than 1,000 years. In 2014, it was named the "important agricultural cultural heritage of the world" by the Food and Agriculture Organization of the United Nations. In 2016, Jiaxian red dates were protected by national origin; in 2020 Jiaxian Jujube standard passed Shaanxi provincial certification, and state certification is being declared. At present, the county's red dates forest have an area of ​​820,000 acres, of which an organic red dates certified area is 300,000 mu, and the output of the normal annual scenes of red dates is 200,000 tons.

In the next step, Jiaxian will vigorously create a "organic dates", and organize a strategic conference of organic dates in Jiaxian County, Shaanxi, Jiaxian Jujube Full Industry Chain Merchants Association, participating in the West Expo and Silk Expo. The county's jujube tourism festival and Jiaxian red dates cultural tourism festival, realize "external resources" and "inner tree confidence". At the same time, we can optimize the planting structure of red dates in Jiaxian County, implement standardized and intensive production, enhance the primary processing industry, incubate the deep processing industry, and become the red dates processing cluster of Dajia County, and become a strong county in Chinese jujube processing. Development, build a new highlight of Jiaxian County tourism, do the influence of Kangyang tourism in Dajia County, and become the red dates industry economy in Dajia County. (Kang Liangliang)

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