The burst of the trunk market, the first boss's dream of young people

Whether the Internet celebrity project can maintain vitality is the key.

Text ｜ Yang Xiaohe Xi Rui

Source ｜ Tech Planet (ID: Tech618)

Cover Source ｜ Tuwa Creative

After the camping, flying plates, and pulp burst, the "trunk market" has become the new net red project with the circle of young people.

The "trunk market", as the name suggests, set up stalls in the trunk of the car, and most of the participants have become the market. Compared with the conventional night market stalls, the "trunk market" is more in line with the characteristics of young people's pursuit of chic and looking forward to freedom, especially the light asset entrepreneurial model is more suitable for young people. "So the trunk market quietly started in all corners of the city.

For example, in the 1988 International Sports Town of Tongzhou District, Beijing, when the city lantern was first entered, the trunk market opened live. Each family decorates the upper lights in the car trunk, spreads the carpet, inserts a small flag, and even supports the camping tables and chairs around it. It is very atmospheric. Most of the foods sold, most of them are selling lemon tea, other Tiramisu cakes, ice powder, skewers, coffee coffee ... There are also small amusement, clothing accessories, characteristic souvenirs, blind boxes, etc. Even massage, ear picking and other services have been available.

Unlike the restrained atmosphere in the store, many stall owners will also put some poetic banners to attract young people to come here to check in, take pictures, and consume. Everyone is happy. For many stall owners, making money is not necessarily the first priority. Li Ming, an employee of the Internet factory, once saw someone starting with the stalls.

For these young people's stall owners, showing their own crafts, inviting friends to gather, and even letting their own shop dreams of "soft landing", they are all reasons for choosing to join the trunk market.

Of course, some of them are hundreds of to thousands of yuan a day, and the operation is not very stable. It will also face the situation of unlicensed operations and illegal rules that do not meet urban management governance. Will the "trunk market" entrusted by young people's new lifestyles will continue?

Catering owner rented land painting circles, invited the trunk market for free to settle in

I am working in an interior design company in Chengdu. Many friends who do n’t know me think that my profession is an Internet celebrity. It is estimated that the main reason is that I often share some art photos on Xiaohongshu. This habit has accumulated some fans for me, and more importantly, I have made me who loves many friends who love new lifestyles.

The trunk market is infected with friends. We saw this kind of boom and quickly established the team. I bought some atmosphere lights and equipment on Taobao, took out the usual camping sky curtains and small tables and chairs, drove a friend Suzuki's van, and named it "Don Meng's small wine stalls".

The products we are doing are bubbles, coffee and cocktails. The reason why these models are made is because the drink is a relatively mainstream product in the market. Coffee will make raw coconut latte and ice beauty. Although there are only 5 models, it is enough to meet the general consumer demand. After all, most of the young people who come here are for pastime and entertainment, not pursuing high -quality taste.

Although young people seem to be discerning, in order to enhance the atmosphere of the stall and attract more friends to check in, we still think of many ways. For example, a lamp belt was paved on the grass, and a projectile cloth was added to allow consumers to come and chat and listen to music.

On the first day or two, we could only sell more than 50 yuan a day. At the beginning, we chose to go to the bottom of the community. Although the flow of people can, many of them are middle -aged and elderly people, and the passenger flow has never been up. Later, I moved to Chengdu Beihu Park. This is the corner of the park rented by the owner of the Iron and Beast Catering Company. He welcomes us to set up free stalls to gather more popularity.

On the fifth day, the stalls could not sit down, and the turnover reached more than 500 yuan that day. My sister and I are also very happy, not only because of the prosperity of business, but also to gather so many young people and be happy.

Because of traveling in the past few days, we have interrupted the stalls, and many mature customers are asking when we will come back. At the same time, we also think about the business model of the trunk market. First of all, from the perspective of making money or not, we think that we can still be a full -time job. I didn't calculate the cost in detail, but it was definitely not too high, because I bought some wine adjustment glasses and measuring cups. The coffee was not bought for a coffee machine. Although the revenue does not have a thousand, it is because the time is too short. From the enthusiastic consumption of the guests, it is definitely okay to persist.

Secondly, from the perspective of the category, the drink is relatively good. Although it is better than the Tiramisu cake sold by the little brother next to the little brother, we don't need to spend a day in advance to make cakes. The time cost is relatively few hours at night.

In addition, from the perspective of compliance, because the trunk markets in many places are spontaneous gathering, and it is easy to cause food safety and traffic jams. We do not have such concerns.

The Internet operates a stall with two or three thousand yuan in daily flowing water and sleep only at 3 or four in the morning

I used to do Internet operations in Guangzhou before, because of the epidemic, and my age, I was not young, and I had a naked resignation. When I took a child camping on the weekend, I came into contact with the trunk market, and I was more interested at the time. So when I resigned, I thought of going out of the stall for the first time. In Guangzhou around March and April 2021, the trunk market began. The name of my own stall brand is "Tail Tail Tea Shop". Choose lemon tea because the overall startup funds are low. If you find the next job or not to play, the cost of loss is not much.

Before and after the Mid -Autumn Festival last year, I started to set up a stall, almost a year. At the beginning, the customer was not so stable, mainly because it was unstable to land on the ground. Driving guerrilla stalls is normal. Later, I started to do WeChat private domain groups, accumulated about 1,300 fan users, and the daily sales were guaranteed. I am now 100 cups to 200 cups every day. One night's turnover can reach about one or two to 3,000 yuan.

When the number of fans is more, the main consideration is the safety of the location of the stall. Otherwise, when you sip in the group, fans have no place to sit, which will affect the fans' experience. So I am more Buddhist now, and I will go out for about two to three days in a week. Cooked customers often say this, whether you are hungry marketing.

For a year, the product has also expanded from lemon tea to bubble water and whiskey. Because fans need to feel fresh, they need to keep giving them new things to be sticky.

Fans and I are friends. Every time they come to me to chat with me, they are very happy. Often, where I go out, they will follow where they go out. It is also because time is relatively free, and it is more happy to make new friends every day, so I always persist. Coupled with the current epidemic, the work market is not very good, so I was not in a hurry to find a job.

Next, you may consider opening a shop to run for the so -called stability. Because now we set up a stall, business is still not stable. But the store has not yet started preparations and is still watching.

If Xiaobai wants to enter the pit as a trunk market, I will persuade him to be cautious. It looks easy to make a trunk. It only takes a few hours a day, but it is actually very tired. You need to prepare ingredients before leaving the stall. The full -time stall owner actually does not have enough time to sleep every day, and basically sleeps at three or four in the morning.

From the trunk light asset entrepreneurship, to the preparation of 300,000 yuan to open a store

I used to do construction projects. Because of the epidemic, the project stopped, and I usually spent more time. I personally prefer outdoor camping. Mainly, when I saw the tank market in Xiaohongshu, I thought about joining.

I also started from Xiao Bai and prepared for more than half a month before and after. From the beginning, I also wanted to be far -reaching and planned to be my own brand. From the brand name to LOGO, I have carefully designed.

I have a friend who opened a tea shop in Guangdong and asked him some experiences and formulas, and had undergone some improvements. After changing more than 20 kinds of tea before and after, several kinds of lemon also picked. Hand -to -lemon tea is a very common category of the trunk market. My product quality is still very high. Tea uses a hundred pounds of raw materials. Lemon is a perfume lemon entered in Guangzhou, and syrup is also boiled by itself. Water is also a farmer mountain spring.

This year's May 1st Labor Day is my first stall, and I chose to be in the Dongqianhu Lake Winds of Ningbo, which is equivalent to Ningbo's "back garden". At that time, there were several cars, which sold Tiramisu and Ice powder in the trunk, and then my lemon tea. We are similar to the "wild stall".

On the first day, I was holding my own state of drinking water. At that time, I called a group of friends to help me. But before my friends came, the tea was basically sold out, which was quite unexpected. The first day sold 600 yuan, about 50 cups.

After three days there, three small red books were published in a row, and one of them was a little ignited, and the likes and collection were about 1,000. This gave me a lot of confidence, but after three days, I was injured when I cut the lemon and took a break for more than half a month. Within half a month, Ningbo's trunk hand -made lemon tea was like a bamboo shoot after the rain. Many people broke out, and it has become a state of business district.

However, because it is the first in Ningbo, the products are also guaranteed. There are still many retired guests, and there are hundreds of fans. Now we have a small team, and many business districts will invite us to pass. Basically, there will be where the business circle is relatively large.

It is busy on working days now. Every Thursday, Friday, Saturday, and Sunday will leave the stalls and fix it in Jile Square, because the atmosphere of the entire square is good in all aspects. The revenue of the stall is about 1,000 yuan each time. Recently, a record has been broken, and more than 1,800 on Saturday.

At present, I see a shop near an office building, about ten square meters. I have already talked about rent and can be renovated immediately. It is expected to open a store within two months.

Open a store to invest in about 300,000 in the early seven eight -eight 8th period. Friends said that I was brave to open a store at this time, but it mainly promoted me to invest 300,000 to do this because the stall is a customer affirmation of me. This sense of accomplishment is unprecedented.

Zhang Luo organized the venue, and he also set up a stall to undertake the business district activities to become the main income

Because of the impact of the epidemic, I left the original work unit and started to set up a stall on my own. Then because I often find places and often be regulated by others, I feel that I can find some formal venues. City organization. At the beginning of May, it was officially set up to sell milk tea. Changsha's night economy this summer, as well as its marketing activities a lot more than in previous years. At the beginning, there was a trunk to lift Lamisufeng, which can be seen everywhere, and then slowly evolved into various trunk markets.

Some of these stall owners are part -time, and some are full -time who just left. Anyway, there are more young people.

The Dayuji Market was established for more than two months, and there were a lot of owners who joined us. According to the number of people in the group, there were almost 700 people, with a maximum of 40 cars at a time, and the lowest of about 20 cars.

I do n’t charge the owner ’s fee, it is purely I’ m responsible for contact, and then provide the venue, everyone will set up a stall. Basically, it is pure public welfare, because I will set up a stall myself, and I will follow the stall together.

At the beginning of the third game and the fourth game, I almost broke myself. The pressure on ourselves was quite high. A event was the lowest of almost 15 to 20 cars. Basically, more than a dozen houses are picked out of 40 or fifty houses. If the same category, then who will decorate.

In addition to our own stall income, there are also business activities for opening or store celebrations. We provide modified cars to add some popularity and atmosphere to the scene, increase the richness of existing food, and take the initiative to undertake such celebrations.

Cooperation activities generally start registration a week in advance. If the property in the business district allows us to plan the entire event, he may bid 40,000 yuan. Just calculate the vehicle out of the stall, each can have thousands of dollars in income.

The business district we have contacted now has been in early September. Now it is basically setting the subsequent scenes half a month in advance. Otherwise, it will not be arranged. There is also a need to report to the community and urban management on the mall, so they also have to apply in advance.

Now that I have a preliminary idea, Changsha also has its own fixed trunk market, becoming a net red punch point, and it is my ultimate goal, turning it into a cultural business card. Changsha's overall acceptance is better, but it is just that there is no more standardized organization, and it is still a brutal growth state.

The physical store owner drove the stall: the trunk market is really not as expected as much as I expected, and it is particularly tired

We have our own physical store Shadows Time in Xi'an, mainly making coffee and wine. When going out to do trunk stalls, there are some reasons for drainage to advertise the store.

So we choose the position of the trunk market, which is relatively close to our store, but the effect of drainage is not good, because everyone will only order it on the spot. After drinking here, he will leave. Better stay.

Since July, he has participated in the trunk market, because there are many teams in the trunk market, and we followed the team at the time. Some of the bazaar organizations are quite chaotic, and the internal coordination is poor. In order to cooperate with their work, we have submitted three or five times. Then the accounting period they agreed at the time was in a few days. There are more. In addition, sometimes they do not get urban management, and urban management comes over to you, which is all kinds of situations.

We basically go on weekends, from Friday to Sunday night. In the past two weeks, I haven't been there, because the income is really basically the same. The cost investment in the early stage has basically been 3,000 to 4,000 yuan. The unit price of the customer is about twenty -four, mainly because the sales volume is unstable. I have more than 500 friends a night, but I went to another venue two days ago and sold two cups a night, totaling 30 yuan.

You said that we have to move a lot of things on the circuit, and it is particularly strenuous. The trunk is really not as profitable as everyone thinks, and it is particularly tired. We are all coffee and wine. We have to bring a lot of things in a mess, which is too tested.

Most people around them have made the trunk markets recently. At most, they have been done for more than a month. They have not done it for a long time. Most people are based on some people in physical stores, pure hobbies. The popularity of the trunk market in Xi'an has passed. The whole is going down. Now many places are doing this to follow the trend, and you can experience the difficulties.

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The first boss's dream of young people

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