"Ping An Beijing" official Weibo: digging warm "hotspot" to condense value consensus

In August 2010, the Beijing Municipal Public Security Bureau opened the official Weibo of Ping An Beijing. As the "post -10" "Ping An Beijing", it is not only the "new member" in the Public Security News Public Opinion Workline, but also the "senior user" that has undergone Internet technology development and new media ecological changes.

"Red Flower and Green Leaves" -Sugging the account "image" in each plan. "Explosion" is "red flowers", which leads to the fans; "topic" is green leaves, and the sand becomes a tower; "image" is the context, and it is always implemented. In recent years, "Ping An Beijing" has strengthened planning and strives to "red flowers can enjoy green leaves", creating a group of original new media products with a lively impression point. For example, in July 2021, the Zhongcang Police Station of the Tongzhou Branch of Beijing received a "narrative" flag, and the book "Thank you Zhang Minqi who did not want to disclose the name to check for several hours in the middle of the night to help me find a wallet." "Ping An Beijing" posted a Weibo on Weibo with Jinqi as a picture. "Otherwise, let's send WeChat, there is no need to pursue the sense of ritual", it has obtained more than 1,700 million readings and more than 20,000 likes and discussions. Subsequently, "Ping An Beijing" started with two aspects of the story behind the "Police Officer Zhang" and the "special" flag received by the capital public security, making the playful "highlight" into a warm "hot spot".

"The same is true" -Coard the value consensus in each release. "Ping An Beijing" reports in a timely and authoritative situation, especially in recent years in hot events or public opinions such as immune -related cases, cracking down rumors, insulting Yinglie, damage to women and children's rights, and respond to social concerns clearly and accurately. Highlight the strength and temperature of the law. Through the exploration of recent years, it is found that it is not enough to guide the work order with "facts", and "emotion" guidance is also critical. As a result, "Ping An Beijing" created#由 由 由 由 由 由 由####由 由 由 由 由, for example, on Weibo of a poison -related person, publishing "Poisonous Bullets", calling on the whole people to anti -drug; released "This Luoyang shovel in one and one out. , Dig out several bowls of jail meals "to correct the error argument of" archeology is the official grave robbing ";" A cool text: the justice of the sky "caused" too secure "to form a social energy demonstration ... "Ping An Beijing" is to strive for more "俺" in the comment area after the official release.

"People call me to respond" -tmage does not forget the original intention in each step. Ten years are not easy and ten years. "Being a crowd of intimate people" is the slogan of "Ping An Beijing" the beginning of the creation of the Iraqi, and it is the original intention of more than ten years. "Ping An Beijing" continuously increases the release of people's livelihood service information, and focuses on the concerns of traffic, household administration, entry and exit, ring -eating and drug travel, especially "handling ID cards in different places", "learning and reducing points", "electronic driver's license The new policy such as the "new policy is new, and the flexible and diverse interpretation methods such as long maps and videos are facilitated to understand the practice. At the end of 2021, according to the epidemic situation, the "Inspection Station Entering Back to Beijing Questions and Answers" column has been replied to consult more than 1,200 times to relieve the people's difficulties and relieve the people's concerns.

Behind "Ping An Beijing" is the sincere cooperation of a small team, and it is also the efforts of the tens of thousands of policemen of the Beijing Public Security Bureau. "Ping An Beijing" will continue to be horsepower and move forward in the journey of "taking the online mass line"!

Author: Beijing Public Security Bureau Zhang Jiaqi

Original title: "Ping An Beijing" Weibo: "10 Years+" front -line guardianship: "China Network" magazine 2022, No. 4

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