Just wait for you!"Organic Drought · Jinpin" brand promotion and promotion of songs and advertising speaking

Author:China Food Industry Magazine Time:2022.08.18

In order to take a good drought agricultural road and promote the high -quality development of Shanxi's agriculture, Shanxi will focus on creating the provincial agricultural brand image of "organic drought · Jinpin". It is now publicly solicited to the society to meet the characteristics of "organic drought · Jinpin" brand characteristics and promotion songs and slogans.

Publicity and promotion song collection

1. Holding unit

Organizer: Shanxi Provincial Agricultural and Rural Hall, Shanxi Musician Association

Organizer: Shennong Group Brand Operation Management (Shanxi) Co., Ltd.

2. Collecting time

August 17, 2022 -September 12, 2022

Third, solicit themes and requirements

Focusing on the theme of "organic drought · Jinpin", we use resource endowment, cultural connotation, production method, product quality, etc., and tell the story of Shanxi's agricultural brand with music.

The song is original, the text is beautiful, the melody is beautiful, and the music style type is folk songs and popularity. The focus of the theme of the work, artistic and listening.

Fourth, award settings

Best work: 1 bonus 30,000 yuan + trophy certificate

Excellent works: 2 prizes 20,000 yuan + trophy certificate

Outstanding works: 3 prizes 10,000 yuan + trophy certificate

Excellent works: 10 trophy certificates

Five, solicitation objects

Public solicitation for the society, any unit or individual, social groups can participate.

6. Submission method

The registration materials are submitted in the form of email, and the materials include:

(1) "Organic Drought · Jinpin" brand promotion and promotion song registration form (not attached to the registration form as invalid works)

(2) Copyright commitment letter (signature scan version)

(3) PDF format scores (both notes and five -line spectrum can be available)

(4) MP3 format complete song audio

The theme of the email is name+"organic drought · Jinpin" promotion song and sent to the mailbox. The text editing form is "Name+Mobile Number".

Mailbox acquisition method: Follow the WeChat public account Shanxi Province Agricultural and Rural Release

Seven, related requirements

1. The submitted works must be a complete work, and the work is not more than 6 minutes.

2. Must be original works and must not be plagiarized. Once discovered, the qualifications are immediately canceled and the losses caused by it can be investigated. Any infringement involving plagiarism and borrowing, and the contributors bear all consequences by themselves, which has nothing to do with the solicitation unit.

3. The works that have been awarded in the past creative competitions and the official publishing and distribution works are not listed. Once discovered, the eligibility for participation and the recovery of the corresponding rewards were canceled.

4. Submitted works must abide by relevant laws and regulations, with clear themes and correct guidance. Submitted works should also indicate the real name, contact phone number, and communication address at the same time as the basis for receiving awards. The award -winning bonus is after -tax bonuses.

5. The registration fee will not be charged in this event.

6. All rights of the award -winning works selected this event, including but not limited to ownership, all intellectual property rights (including copyright), and related rights will be automatically transferred to the Shanxi Agricultural and Rural Hall. The Shanxi Provincial Agricultural and Rural Affairs Department enjoys the right, exclusive and irrevocable rights, the right to modify and adaptation of the award -winning works. Enjoy only the right to sign.

7. The submission is deemed to agree to all the terms of this notice.

Advertising Publicity Collection

1. Holding unit

Organizer: Shanxi Province Agricultural and Rural Hall

Executive unit: Shennong Group Brand Operation Management (Shanxi) Co., Ltd.

2. Collecting time

August 16, 2022 -August 30, 2022

Third, solicit theme

In one sentence, the brand advantages and market value of "organic drought · Jinpin" are fully summarized.

Fourth, work requirements

1. The theme of "Organic Drought · Jinpin" and the topic of advertising propaganda for advertising are set up to fully reflect the "special" and "excellent" quality of Shanxi agricultural products and the heavy connotation of Shanxi's farming civilization.

2. Advertising solicitation covers the six major products of "Jin Gan, Jin Cai, Jin Guo, Jin Guo, Jin Yao, Jin Meat, Jin Bai" under the advertising language collection (7 in total). For submission, you can also submit all.

3. The number of words is 6-12 words. It is clear and concise, easy to understand, is deeply rooted in the hearts of the people, easy to spread, and briefly explains the creative ideas of advertising.

5. Award settings

Best slogan: 7 bonuses per bonus 2000 yuan + award certificate

Entry award: 14 bonuses per bonus 1,000 yuan + winning certificate

Six, solicit objects

Public solicitation for the society, any unit or individual, social groups can participate.

7. Submission method

Follow WeChat public account Shanxi Province Agricultural and Rural Release

8. Relevant requirements

1. Must be original works and must not be plagiarized. Once discovered, the qualifications are immediately canceled and the losses caused by it can be investigated. Any infringement involving plagiarism and borrowing, and the contributors bear all consequences by themselves, which has nothing to do with the solicitation unit.

2. Submitted works must abide by relevant laws and regulations, with distinct themes, correct orientation, and unique creativity.

3. Submitted works should also indicate the real name, contact phone number, and communication address at the same time as the basis for receiving awards. The award -winning bonus is after -tax bonuses.

4. The registration fee is not charged in this event. The plan to participate in the submission will not be refunded.5. The organizer has the right to publish, copy, modify, and apply the selected works without requiring the consent of the applicant.

6. If there is a duplication of the slogan, it is subject to the first receiving date.

7. If the selected work violates the intellectual property rights of others, all the responsibilities caused by it shall be borne by the recruiters themselves.

8. The intellectual property of the selected works belongs to the Agricultural and Rural Hall of Shanxi Province.

9. The submission is deemed to agree to all the terms of this collection notification.

- END -

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