After half an hour after the opening of Nanjing Tea Yanyue, the purchase of 1 cup of 200 yuan, the market supervision bureau responded

On August 18th, Nanjing Chaye Yue Se first store opened. The store had not opened early in the morning, and people had lined up at the door. Due to the excessive traffic, the business was suspended after about half an hour, and other stores in the mall are still under business.

Some netizens said that they started to line up at 4 am.

According to consumers, the price of oxen to buy milk tea is 200 yuan and 1 cup. There are also scalpels that it is estimated that the price of 1 cup will be purchased by 50 yuan, and now there are various purchasing prices. Tea Yanyue color staff said that they do not advocate buying from the ox, and can wait. In the future, there will be 5 stores in Nanjing. The Nanjing Market Supervision Bureau responded that the owner's purchase of illegal acts can be called 110 to call the police.

And this is not the first time Tea Yan Yuese has attracted attention because of the ox purchasing behavior. It is understood that there are reports that in December 2020, Tea Yan Yuese Wuhan's first store was officially opened. Due to the purchase of 4 cups per person, there were oxen to sell milk tea at the scene. 150 yuan-300 yuan a cup. On June 1st this year, Chayue Yuese officially settled in Chongqing, and more than ten yuan of milk tea was sold to 150 yuan a cup.

People's Daily Comment:

Nanjing Tea Yan Yueye made a purchase of 200 yuan for purchasing. Milk tea is just a drink. Do not "deified". The promotion of the brand is overwhelming and the pervasiveness of social media, and it is really difficult for consumers to not pay for money. It ’s just a cup of milk tea purchased 200 yuan, and there are oxen to buy. It’ s a bit over.

In recent years, we have seen too many scenes in front of the online celebrity brand, and have also felt a lot of "so". In the face of the Internet celebrity brand, consumers need to maintain rationality and need to "do their best" in order to let merchants go with the ox with their noses.

(Litchi News, Beijing Commercial Daily, People's Daily Online)

Edit: Zhao Shanshan

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