This "elephant" in Chengdu has made the main creative team self -directed and directed the 16 -episode civilization propaganda series of scene scenes

Pan Huanhuan Kou Juan Cover Journalist Xie Ran'an

In the streets and alleys of Jinniu District, Chengdu, a blue dull "elephant" will always be seen. It is the current popular civilization "spokesperson" -the Cao family.

On August 18, the "Cao Family Elephant" civilized publicity series of scenes launched by Jinniu District successfully completed. In a total of 16 episodes of short dramas, from the phenomenon of garbage rolls, red lights, bicycle stops, loud noise in public, posting small advertisements, trampled lawn, and high -altitude parabolic The uncivilized behavior that is easy to be neglected, in order to enhance the civilization of citizens and friends, and jointly help enhance the urban civilization.

Cao Jiaxiang "Leading" starring

"No" to uncivilized phenomena

On the street, a man parked the bicycle outside the line area. The Cao family immediately moved forward. Don't care about me, I was in a hurry to work. "As soon as I turned around, the next second, the man was tripped by the same chaotic bicycle ... This appeared in" Please, stop your car, stop it back to it The content in the episode.

In a series of scenes of the civilization propaganda series starring Cao Jiaxiang's "led", each episode is cut in with small scenes, showing each uncivilized behavior in front of the public. The phenomenon says "no". Some trash cans are used as "basketball baskets", and they are "faced" by children; some advertisements are posted by Cao Jiaxiang's "help", such as walking "publicity columns"; some couples step on the lawn to take pictures, Those who were missed by the Cao Jiaxiang's incorporation and realized the mistake ... the vivid and short drama one by one made people unbearable.

There are also no lack of humorous "ridicule": "Handsome pot, your" cars "" no return "," handsome guy, your "ball 'not entered", "queuing," "mountains and rivers are all affectionate , Don't throw it around. "" Starting from 'head', fortunately 'helmet' with you "," You can't be too outside ', let's let it be more humble "" You are not' Erlang God ' "". From time to time, the Cao family elephant appeared in parks, cinemas, streets, shops, and even residential courtyards. By putting the uncivilized phenomenon in daily persuasion to the screen, awakening for the citizens, and consciously practicing civilized behavior.

Take up the "Caotai Team"

The main creative team edited and directed

Behind the short drama of 16 episodes, from the planning and writing of the script to the shooting production, each link condenses the intentions of the main creators.

"The development of civilization habits should start with the small things around us, formed in a bit of life, and our plot is very close to everyone's daily life." Said the person in charge of the main creative team, from the theme conception to the line dialogue. Pushed several times.

For example, if the high -altitude parabola, some people feel that if you throw things down, as long as you do n’t hit people, everything is good. In fact, it is also possible to “break” the child. Based on this perspective, the plot interpreted a father with a child. He threw a water bottle from the window at the stairwell at home. When the child saw this, he asked, "Dad, how can you throw the water bottle?" "Hey, nothing happened, those aunts were here to pick up." It didn't take long for the result, the dad was smashed by the water bottle thrown by his child. Later, Cao Jiaxiang reminded, "To set a good example for children from a young age, do not parabore at high altitude."

Such a short and powerful plot is also a great test for the team. "Each episode is the result of everyone repeatedly pondering and constantly colliding with ideas."

In the filming of the entire episode, each personnel must not only be edited, but also "perform". “我们都不是专业演员，挑战还是很大。开拍前，大家会熟读台词，从眼神到动作都预演一遍，让整个表现看起来更加自然。”邬华宇说，剧中除了曹家象，几名主演The lines are all Chengdu, which sounds kind and vivid.

Recently, the hot weather in Chengdu has also made the team full of challenges. "When shooting, we will avoid the hottest period of time and try to choose indoor." Wu Huayu said, sometimes a lens must be repeated many times, and everyone will be patient. "Although we are a" Cao Ting team ", everyone has an absolute professional attitude."

Civilization starts with you and me

Create a beautiful home

As a new IP born in Caojiaxiang Community, Caojiaxiang, Qiaomaqiao Street, Jinniu District, in March this year, whether it is the "Cao Jiaxiang" WeChat emoticon package, or "Cao Jiaxiang" as a community volunteer certificate, becoming a civilized guidance on the streets and alleys Its attention continues.

Since the launch of the "Cao Family Elephant" Civilization Propaganda series on August 2, citizen friends have expressed their love for the "community virtual worker". In the comments, everyone left a message saying that it was necessary to use practical actions to help the construction of civilized cities, and many netizens bluntly waited for updates. During the shooting, from time to time, citizens came to take a group photo with the Cao family.

"Choose 'Cao Family Elapse' as the protagonist of our scenario drama, mainly because it is a cute, dull, personalized image label. The shooting of this scene short drama will also make civilization persuade this to be more intimateIt is easier to accept. "Wu Huayu introduced that as a scenario drama for Chengdu to create a model of civilized civilization, this is also the first time that the Jinniu District Rong Media Center integrates IP cartoon characters."The construction of a civilized city relies on everyone's civilization in a small step. The" cute pet "helps civilization propaganda and refreshing. I also hope that everyone will actively act as a smile.Beautiful home. "In the last episode of the plot, those" uncivilized behaviors "in the play have transformed into volunteers, and they are in the ranks of Cao family.The change of civilization is made in all corners of the city. As the video finally said, "Your civilization looks like the city's civilization."

(The picture comes from the Taurus Media)

- END -