"618" is here!"The Regulations for Optical Price and Price Fraud" make you rest assured to "chop your hands"!

Many citizens complained that the current "618" and "Double 11" promotion, the promotion rules of major e -commerce platforms are really more and more complicated. Some products still have the "Sao" operation of prices and then prices. Recently, the State Administration of Market Supervision has issued the "Meipline price and prohibition of price fraud regulations" (hereinafter referred to as "regulations"), and will be officially implemented on July 1. The operator's price behavior is proposed in principle requirements. If the operator violates the specification of the price price and the existence of price fraud, it will be punished. The Panyu District Market Supervision Bureau has compiled the common problems and cases in the daily shopping of citizens, which is convenient for citizens to understand the "Regulations", and at the same time remind citizens to see the promotion rules before "chop their hands", rational consumption, and beware of falling into the consumption "trap" Essence

1. The requirements and principles of clearly marking price?

Case 1: A food stores have not marked the price of lettuce, green onions, pepper and other products sold in a food store, and have not placed any price labels on the spot to indicate the name, price, price, and other contents of the goods sold. The above behavior of the parties violated the provisions of Article 13, paragraph 1 of the Price Law, and constituted an illegal act of unclear price. Article 42 of the Price Law: If an operator violates the regulations on the price bid, it shall order correction, confiscate illegal income, and shall be fined below 5,000 yuan.

(1) It stipulates that the operator should be true and accurate when the price is marked, the signing of the goods, and the eye -catching logo;

(2) The operator can use the price sign (including electronics), the price list (volume), the electronic screen, the real object of the product, etc.

(3) In terms of price content, it is stipulated that the operator's sales of goods shall be marked with elements such as the product name, price and value unit of the product, and the service items shall be marked with the service items, service content and price or valuation method; Pages, the price is made by text, images, etc.

2. Can I still charge it outside the price?

The operator shall not sell or provide services or provide services in addition to the price, and shall not charge any costs that have not been indicated.

3. What are the requirements for providing attachment services for paid?

The operator provides attachment services such as distribution, handling, installation, debugging, and debugging. The price of attachment services shall be clearly marked in accordance with regulations. Provided by the operator of the goods that cannot help but sell the goods, it should distinguish between marks or explanations in a significant way.

4. What are the provisions of consumption settlement?

The operator shall issue a settlement list to consumers before the settlement, which indicates information such as the service items, prices and total charging amounts consumed.

Fifth, comparison prices, discounts, and price reductions?

The comparison price information indicated should be true and accurate. Those who have not been indicated that the comparison price information shall not be higher than the minimum transaction price of the operator at the same operating venue at the same operating place; if there is no transaction within the first seven days, it shall not be higher than the price comparison of this price comparison this time. The last trading price. Comparison with manufacturers' proposal retail prices should be clearly marked that the comparison price is recommended to the manufacturer's proposed retail price.

The operator does not have reasonable reasons, and it shall not be temporarily raised the price before discounting and the price reduction, as a discount and a calculation benchmark for discounts. The operator shall not adopt the calculation benchmark of discount or price at a discount or price or be compared.

6. Regulations for gifts or services (hereinafter referred to as gifts)?

The operator shall mark the name and quantity of the gift. If the price or value of the gift is marked, the current sales price of the gift shall be labeled at the current sales price of the same operating place.

Seven, the type of price fraud?

Case 2: The price on the candy label of a supermarket is 19.8 yuan and 500 grams, but when the weight is priced, the price becomes 49.8 yuan /kg (24.9). The price is 5.10 yuan more than 500g on the price label. According to Article 7 of the "Administrative Penalty Regulations on Price Illegal Behavior", the price fraudulent behavior of the operator confiscates the illegal income, and a fine of less than 5 times the illegal income will be imposed; The following fines; if the circumstances are serious, they are ordered to suspend business or revoke the business license by the industrial and commercial administrative authority.

(1) Lied that the price of goods and services is priced for government prices or government guidance;

(2) To seduce consumers or other operators at a low price, settlement at high prices;

(3) Sales or provide services through false discounts, reduced prices or price comparisons;

(4) When selling goods or providing services, use cheating, misleading languages, text, numbers, pictures, or videos and other price information;

(5) No justified reasons to refuse to perform or not fully fulfill the price commitment;

(6) Do not indicate or significantly weaken the price conditions that are not good for consumers or other operators, to trick consumers or other operators to trade with them;

(7) When the price of points, gift vouchers, exchange coupons, vouchers, etc., refuse to refuse the discount price;

(8) Other price fraud.

8. What are the price fraud behavior of online trading operators?

(1) The price or service price marked on the homepage or other remarkable positions is lower than the price marked on the details page;

(2) The scope of promotional activities, rules and rules are inconsistent with the scope of actual promotional activities;

(3) Other false or misunderstanding price marks and price promotional behaviors.

9. What are the obligations and legal responsibilities of the provider of trading venues? If the provider of trading venues such as stores, shopping malls, markets, online trading platform operators finds operators in the venue (within the platform), or violate these regulations, it shall take necessary disposal measures in accordance with the law, preserve relevant information records, and undertake corresponding obligations and responsibilities according to law. Essence Do not force or disguise operators to participate in price promotion activities in the places (within the platform). Those who violate the relevant terms of Article 4 of these regulations may be fined below 30,000 yuan; if the circumstances are serious, a fine of 30,000 yuan is 100,000 yuan.

10. The legal responsibility of the operator?

If an operator violates the relevant provisions of these regulations, the market supervision and management departments at or above the county level shall be in accordance with the "Price Law of the People's Republic of China", "The People's Republic of China Anti -Unfair Competition Law", "The E -Commerce Law of the People's Republic of China", "Administrative Punishment of Price Illegal Acts 》 Punishment of laws and regulations.

Consumers are welcome to supervise the price behavior of the operator. If the price is illegal, please call the 12345 complaint to report!

Source: Panyu District Market Supervision Bureau

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