"Branch Life" publishes a typical practice of Lintong hand -made work: "non -heritage+hand -made" rhythm upward

Everything is born, and knows its roots alone. The countryside carries the simple and long nostalgia, and is the hometown and spiritual home of many people. Lintong historical and cultural resources in Yimeng Mountain areas are rich. More than 200 non -remaining scattered scattered in various villages in the county have become people's beautiful nostalgia.

In recent years, Lintong relying on the rich cultural resources advantages, organizing non -genetic inheritance with cultural and creative players has been organically integrated, and the new model of cultural activity inheritance has been continuously explored. The vitality has leveraged rural development and revitalization.

Let the non -heritage go out of history and live in life

Lintong has a deep accumulation of history and culture, and has a number of national and provincial non -heritage projects. It is a visible historical wealth. How to make these valuable historical wealth through years of smoke and clouds, and inject rich cultural factors into the county's rejuvenation?

Lintong established a new model of integration and development of "non -heritage+cultural and creative hand creation". It started from deep excavation and use of non -heritage resources to enhance the level of cultural and creative products development, and promote non -heritage socialization, marketization, and life.

In order to create a good cultural and creative atmosphere, the first traditional craftsmanship and non -heritage expo were held. Exhibits involved more than 1,100 non -heritage creative works and more than 3,800 cultural exhibits in 36 categories and more than 92 categories, allowing the audience to fully appreciate the charm of traditional culture and modern creativity. Among them, hand -painted year -drawn cotton and linen pillows, bone porcelain, tea sets, plasma paper cups and other series of cultural and creative products are loved by people. "A non -heritage life and creative works are particularly popular, and they will be ordered soon. The expo attracts a total of more than 50,000 visitors to visit the experience, and the transaction value is 500,000 yuan." Zhang Yanhong, staff member of the expo, introduced.

"The non -heritage industrial value allows relevant practitioners to recognize their cultural and market values, which has led more people to join in and further enrich the cultural format." Li Yongmei, director of the county cultural center, said.

Lintong all -sheep production skills are the provincial intangible cultural heritage, which has a history of more than 200 years. In addition to inheriting the tradition of eating on -site cooking, local innovation has developed a vacuum packaging, canned gift box, etc., which is convenient for the circulation. The products are sold online, and diners are all over the country.

In Liushan Town, the workers of the Xinxin brewing plant are carefully making pickles. Lintong sauce began in the early Qing Dynasty and was famous for its unique flavor. It is marinated with high -quality noodle sauce as the main ingredients, with fine condiments, with dozens of varieties such as leek flower sauce, spicy sauce, sauce eggplant ...

In order to start the "non -heritage food" brand, Lintong develops online malls and promotes online brand communication and product sales. In the non -heritage "entering the scenic area, entering the hotel, and entering the business super" activities, the non -heritage cuisine is recommended to integrate the entire industry chain of "eating, accommodation, travel, and entertainment." Unique products such as "Centennial Qinchi · Heading Wine" appeared in service areas such as Jinan East and Weifang West of Qingyin Expressway Jinan East, Weifang West, and walked into the scenic area, supermarkets, hotels, and non -relics from various places. More "visual traffic". The "Lintong Gift" on the tip of the tongue moved to the whole country through these windows and entered millions of households.

Singing the hand to make a rich song

Log in to the online mall to check orders every day, and live broadcast on the live broadcast platform. It has become Liu Yueqing's daily life of Liu Yueqing, Ping'anyu Village, Meiyuan Street. Since his handmade sister -in -law application was successful, he has actively participated in activities such as various non -heritage culture and the entry of non -heritage products into the scenic area.

On the live broadcast platform, Liu Yueqing's handmade sister -in -law became an Internet celebrity product. The neighbors and eight houses are working hard in his processing factory, and the days are getting better and better. Ni Xiangyuan, a processor of Shiwan Ya Village, is very satisfied with the current "part -time": "I can compile thirty or forty dumplings at home a day, and I earn money at the door of my home."

In accordance with the principles of pilot first and gradually promoting, Lintong uses the metro -source street as a demonstration site to explore non -heritage creativity, inheritance, development, training, and sales models, gradually promoting throughout the county, realizing the development of the non -heritage industry chain, helping the rural cultural industry in the countryside Revitalization will drive farmers to become rich.

Lujialou Village, Meiyuan Street is a well -known hand -painted New Year painting village. In order to inherit the excellent traditional culture and drive the villagers to become rich, the village has established a "Book Fragrance Farmer Painting Professional Cooperative". Lintong New Year Painting, unified acquisition and unified sales, realized the "win -win" of village collective economy, increasing farmers' income, and cultural heritage. The villager Dou Yonghong said: "The painting of the year does not delay the child, and there are 100 yuan income a day, and it can learn from each other. It is really good." Today, the hand -painted annual painting creation of Lujialou Village can bring 100,000 yuan in income to the village collective each year. The average annual income of farmers was 30,000 yuan.

In order to promote the gathering of hand -drawn annual painting, Lintong invested 2.4 million yuan to build a hand -painted New Year Painting Museum in Lujialou Village, creating a hand -painted new year painting characteristic commercial street that integrates annual painting creation, processing, and sales.

Beiyangshan Village has set up non -genetic inheritance classrooms, set up cooperatives, develops research tour, and cultivates more than 100 professional paper -cut teams. "We created new works based on major festivals and market hotspots, and opened sales through e -commerce and other means. In 2021, sales revenue achieved more than 200,000 yuan. At the same time, investment to build a paper -cutting art museum, build paper -cutting art research bases, and receive 20,000 primary and secondary school students in the year. The number of people has become a tourism demonstration village in Weifang. "Said Shi Chengyou, secretary of the village party branch.

In recent years, Lintong has excavated 117 non -heritage projects such as blue printing cloth, pure handmade cloth shoes, etc., and has achieved market -oriented development by strengthening protection, establishment of organizations, and centralized exhibitions. Enrich the cultural experience and drive industrial development

Yishan Scenic Area is a national 5A -level scenic spot. The tourists brought a lot of popularity to the scenic spot, but many tourists have not experienced enough in -depth experience here. How to retain tourists and let them see the footsteps slow down and sink their mood?

Lintong started and sorted out from the town culture and folk culture of Yishan's unique regional characteristics. Essence During the Yishan Cultural Festival, the folk performances such as Baisha dance and stillets were even more exciting. The National Intangible Cultural Heritage East Town Yishan Festival, as a must -play theater of the Yishan Cultural Festival, allows the audience to complete the ecological and humanistic influence in the appreciation of the show. It has now become the most colorful iconic program in Yishan Cultural Tour.

According to the development concept of deep integration of "non -heritage+tourism", Lintong accelerates the cultivation of new cultural tourism formats. Relying on the intangible cultural heritage such as Zhou Gu opera, red silk, and other intangible cultural heritage, the "non -heritage rhyme" enters the scenic area in the county, allowing tourists to enjoy the unique Zhou Gu opera performance, and appreciate the Lintong New Year painting, sculpture, and pottery. The charm of cultural and creative works. At the same time, focusing on the four characteristic cultural industries of Qi Stone, Sculpture, Redwood Crafts, and Hand -painted New Year Painting, Long Yun Culture and Art City, Landscape Stone Market, Huayi Sculpture Garden and other cultural industry projects appeared. Lintong realizes the dual experience of allowing tourists to "visit the Scenic Area" and "Pinlinli Culture".

"Non -heritage+" releases the fission effect of "1+1> 2". In order to better meet the multi -level and diversified tourism consumption needs, Lintong launched the "non -heritage+research tour". Carry out the creation of research tourism demonstration bases in the whole region, build a research travel network, and allow students to fully experience the skills of paper -cutting, hand -painted New Year painting, and black pottery production to improve the cultivation of humanities.

In the Hand -painted New Year Painting Museum in Lujialou Village, a elementary school student from Yantai took her own painting of the New Year painting. She said that she would bring this painting home as a birthday gift for her mother. Experience the production of New Year's paintings in the Hand -painted New Year Painting Museum, in the archeology of Beilin in Dongzhen, explore the non -legacy charm in the non -heritage workshop ... Lintong Experience Research Tour Project is loved by tourists.

At present, there have been more than 40 non -heritage villages in Lintong County, and more than 3,000 people have been cultivated annually. There are more than 50,000 personnel engaged in the cultural industry, and more than 10,000 farmers have achieved employment at the door. The annual output value of the county's cultural industry exceeds 4 billion yuan.

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