Extraordinary reviews | "Internet celebrity road signs" are suspected of being demolished in violation of regulations.

Ji Mu News commentator Qu Jing

"I like you who like Leshan more in this city" "I miss you in Ningbo", "I miss you in Nanning" ... A few days ago, a series of "romantic wind" street signs appeared in many places, setting off in many young people Take pictures and punch hot. The reporter learned that this kind of net red road sign resembled the road brand is actually the "drainage" weapon of the merchant. Many Internet celebrity road signs have been demolished for suspected violations of the city road. (According to Beiqing.com on August 22)

The e -commerce platform directly marked this type of road sign as "drainage weapon" (screenshot of the webpage)

Highlighting the characteristics of the city and expressing the love of the city is an important idea of ​​the Internet celebrities. Because a major principle of creating the "Internet celebrity" brand is to stimulate people's common feelings, thereby promoting more people's joining and participation. "Who doesn't say that our hometown is good" is a very easy to stimulate resonance, and the commemorative voucher that directly and clearly "here" is also the rigid demand for tourists to check in on social platforms. Therefore, this kind of road sign that does not seem to have any technical and creative content can become "Internet celebrities", and it does conform to the trend of the times.

The reason why net red road signs become popular because the appearance is very similar to the regular street signs. Many young people feel that in the serious urban logo, personal emotions suddenly express their personal emotions, and they are more individual and surprise. The urban management department does not understand the romance. But in fact, this type of net red road sign that "to make the city has a temperature" and "confessing to everyone" is not so romantic and pure, but has a very clear purpose.

The customizers of these street signs are generally busy merchants. The reason why they spend money on the street signs is to attract people to check in, so that their own shop customers are like clouds. There is nothing wrong with this idea itself, but if you follow the trend and touch the red line of the law, it is not to create romance, but to add chaos to the city.

A lot of similar online red street signs can be found on the social platform (screenshot of the webpage)

The younger generation who is familiar with the net red culture may be seen at a glance that this is just a "punch point", not a regular road sign, but people who do not know much about such popular culture will probably be marked by various logos. Misacuating, cannot find the right direction; many businesses have a better drainage effect, and the Internet red road sign tree is in a green belt or very close to the road. Once the crowd gathers, it may cause damage to greening and cause traffic and traffic. The adverse consequences of the accident.

It is precisely because the setting signs are serious that the country will specifically introduce laws and regulations to regulate. The new "Genown Management Regulations" implemented on May 1 this year stipulates that it is settled, demolished, moved, modified, obstructed, and damaged place name signs. In order, the setting, maintenance, and management department of the place name signs ordered correction and fined the responsible persons of 1,000 yuan to 5,000 yuan.

According to various localities, many places treat online celebrity road signs to order the merchants to rectify themselves first. Only those who have not changed their rectifications will be dealt with, and the management department will deal with it. It will also give merchants to the seriousness of the law and leave room for timely correct errors. Moreover, not all online red road signs will be dismantled. Some of the outdoor publicity billboards have undergone regular approval, or on both sides of the urban and municipal roads. After verification, it is reserved, leaving punching enthusiasts a chance to create romance in ordinary. In fact, such flexible law enforcement can better reflect the tenderness and civilization of the city than a few street signs.

Internet celebrities have always been controversial. Some people think that these cute ideas make life better, and some people think that it is boring and deserved. Now the entertainment and leisure life is so rich. Everyone It can be "flowers into each eye." However, whether it is creating a net red dot or a punch -in -network red dot, it must be carried out within the scope allowed by laws and regulations. We must consider whether your behavior affects the public order. But it is not necessary to become chaos.

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