Signal Mountain: Let the image of high -quality regional IP and the high -quality development of Qingdao high -quality resonance

Naked Eye 3D on Zhongshan Road Parkson Building. (Source: Xinwang Dai Huihui)

The refinement of the IP image of urban regional region is based on the unique summary of urban history and culture, and has become an important part of urban image creation and publicity.

In August, Qingdao's tourist season arrived as expected. The "Ao Fanfan" version of the drone performance allows citizens to feel the charm of the sailing capital, chief digital recommendation officer "Qingdao Xiaoyi" appeared on the naked eye 3D screen, "Ha Mao" and "Ha Ma" on the Zhongshan Road Parkson Road. The Qingdao people's love for beer and the invitation to the invitation to the visits of all seas and the seasons ... The original IP images of the birth of the world interpreted the charm and value of Qingdao from a new perspective, creating a more wonderful tourist experience for tourists.

Seafood has become a banner of Qingdao's food culture, and "Wind in May" is one of the iconic buildings in Qingdao ... With its unique urban culture and pleasant climate, the existence of ticket -free tickets, event festivals, etc. Qingdao has become a popular choice for citizens and tourists for leisure vacation. However, in the face of the gradual recovery of the tourism market, Qingdao lacks an unforgettable memory symbol in both the building or publicity of the IP image, and there will be a lot of room for development in the future. Earlier this year, Qingdao issued the "Implementation Opinions on Promoting the High -quality Development of the Cultural Industry and Tourism Industry", encouraging the development of new cultural formats such as digital creativity, and objectively laid the foundation for creating cultural and creative IPs with Qingdao characteristics.

The shaping of the IP image should first be "out of the circle", otherwise the subsequent work is futile. Overall, although there are many types of IP images in Qingdao, there are no "top streams."首席数字推荐官“青岛小嫚”展现了独具特色的青岛方言，但缺乏地域文化认同度，不能快速拉近外地游客与青岛的距离；就形象而言，问题不在于“颜值”，而Lack of recognition, if you change to a cartoon image, adults and children can be more easy to accept and remember. You can choose one of the most cultural identity development from the existing IP image of Qingdao. In the design of the image, it is not restricted to a kind of dress or expression, and changes according to the different publicity location, time, and theme. Vitality; can also carry out the original design collection activities of Qingdao IP image for the society, and select works that meet the aesthetic needs and emotional resonance that meet the most masses, so that they will get more recognition and support. The "Tang Niu" in Shaanxi is based on the role of Tang Shi, and combines the historical and cultural heritage of the ancient capital of Xi'an Thirteen Dynasties. It is influenced in the cultural and creative fields of Xi'an and the country. The huge advantage; the "ice pier" of the Beijing Winter Olympics global screening, combines the image of the panda with the ice crystal shell, reflects the characteristics of ice and snow sports and modern technology. It shows the world's unique ice and snow romance to the world.

"Jiu Xiang is also afraid of deep alleys." Regardless of foreign tourists, or local residents, the external communication of Qingdao IP image is not enough. Online can gradually be launched on the WeChat emoticon store in the WeChat emoticon package to integrate the elements of Qingdao into all aspects of the people's lives. Publish a guide to the people on the short video platform. Through the series of IP images, they will bring citizens and tourists "Yunyou Qingdao" and feel Qingdao Qingdao. Unique charm. Carrying out publicity activities offline, allowing Qingdao IP image to meet and interact with the general public and tourists through various forms, and pull into the distance between the masses and the city. In addition, Qingdao is accelerating to move towards the modern international metropolis, and urban development is facing good opportunities. Every year, there are many exhibition activities and international conferences in Qingdao. This is undoubtedly an excellent window for showing the image of Qingdao's IP. Panda is a cultural symbol of Chengdu. Walking on the streets of Chengdu will meet at any time with the panda. On the top floor of the IFS of Chunxi Road, there is a well -known Internet celebrity "climbing wall panda". There are nearly one million tourists and it every year. Take a group photo, many experiences are worth learning from Qingdao.

The IP image is not a one -time role setting, and it must have the value of industrial extension. The original IP image of the Sand Beach Brewery City, "Harbin", has become one of the indispensable elements and images of each Qingdao International Beer Festival since its debut in 2019. The scene of "Haru" has brought it to the scene of drinking beer and playing. Visitors' feelings. However, "Harbin" has not really provided sufficient value for the beer industry. Whether it is on the beer packaging or on the beer production base, it is rarely seen in "Harbin". In fact, "Harbin" can not only be the representative of Qingdao's IP image. The planting, urban sculptures, and exhibitions directly related to beer can be integrated into the "Harbin" element to form a series of consumer industry chains. Empowerment and regenerate the strong momentum that promotes Qingdao's high -quality development. Shanghai Disney's original IP image Lingna Belle "debuted at its peak", which derived a series of cultural and creative products, including plush toy key rings, special drink cups and popcorn clips, etc., which has been popular with tourists to form a profit The pattern fully demonstrates the ductility of the IP image.

Looking forward to the emergence of Qingdao super IP, it adds vivid colors to the vision of "vibrant ocean capital, wonderful and pleasant city".

[RELELATIONS]

The Qingdao International Beer Festival and other festivals, the popularity of cultural tourism products such as Zhongshan Road Naked Eyes 3D Lights and Shadow Show, the popularity of the place of punching the card, and the scene of the scenic spot ... The continuous emergence of the new consumption scenarios has made "Yiyou" Qingdao the first choice for vacation.

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