Weifang created "East Asian Cultural Capital" | Qingzhou: Cultural empowering the industry integration, "Qingzhou Model"

Qingzhou is one of the "Kyushu" ancient "Kyushu" in China. It has a long history and deep cultural heritage. It is known as the "Mount Mountains and the Ancient Princes of the Sea and the First State of the Oriental State of the United States". The city has a total area of ​​1,569 square kilometers, and the plains, mountains, and hills each account for one of them. There are now 4 streets, 8 towns, and 1 provincial economic development zone with a population of 960,000. There are 1 national 5A -level tourist attraction, 3 levels of 4A, 3A, and 8 levels. County, National Advanced County Culture, Chinese Folk Culture and Arts, Chinese Famous Cultural Cities, Chinese Poetry City, National Shuxiang City, Chinese Culture Construction Hundred and Cities, Chinese Quality Leisure Park County and City Essence Zhongchen Painting and Calligraphy Art Industrial Park has obtained qualifications for the establishment of a national cultural industry demonstration park; typical experience and practices of cultural tourism integration have been published by the "Shandong Reform", which is recognized by Wang Xiaofeng, a member of the Party Group of the Ministry of Culture and Tourism; "Qingzhou Model" was rated as a typical case of Weifang City's reform and listed 32 reform brands in Shandong Province.

In recent years, Qingzhou City has focused on the development goals of "building well -known cultural tourism and leisure and vacation destinations", adhered to the development concept of "cultural empowerment, project driving, cluster development, and sharing of co -construction and sharing". Means, combined with local specialty resources and industries, vigorously develop "tourism+" and "+tourism", continuously release new needs of tourism, create new supply of tourism, breed the new driving force for high -quality development of tourism industry, start "cultural empowerment, integrate the industry throughout the industry "The new path of high -quality development of resource -based destinations.

Innovate the concept of development and guide the development of high -quality integration in the industry

Culture is the background of Qingzhou tourism, deeply tap history and culture, integrate cultural elements into tourism development, and enhance the connotation and grade of tourism. In the form of government purchase services, more than 40 intangible cultural heritage performances were carried out in the ancient city. The gathering place for cultural heritage and cultural consumption has enriched the connotation of tourism, promoted cultural communication with tourism, and realized the "two -wheeled" driver of culture and tourism.

Qingzhou belongs to the traditional tourism resources rich area, but the problem of "there is no peak in the mountains" is more prominent. In order to solve this short board, Qingzhou integrates the resources of Qingzhou Ancient City, Yunmen Mountain, and Museum, builds the ancient city tourist area of ​​Qingzhou, and launched the establishment of the national 5A -level scenic spot. In 2017, Qingzhou Ancient City Tourism Zone was successfully established as a national 5A -level scenic spot. Become the leader in the development of global tourism. At the same time, a number of key projects such as Huanghuaxi Town, Zhongchen Culture and Art Town, etc. have exerted the effect of "polar nuclear driving" effects, which greatly enhanced the influence and competitiveness of the Qingzhou cultural and tourism market.

Relying on the history and talent resources of calligraphy and painting, the "9653" calligraphy and calligraphy industry cluster has been created. More than 120 ancient streets, more than 800 stores in Qingzhou Ancient City, more than 40 non -heritage of non -heritage of the ancient city tourism formats, planning, planning. Planning The 68 special museums constructed sounded the brand of "Museum City".

While accelerating the promotion of "tourism+", it is fully upgraded to "+tourism", and actively guided industries, agriculture, transportation, urban construction and other industries and various fields to actively penetrate into the integration of tourism elements, vigorously develop recreation, flowers, industry, and research. Wait for a variety of tourism formats. Local residents are also regarded as the target of tourism services, so that the general public and tourists shared tourism development bonus. The ancient city scenic area has retained more than 20,000 aboriginal people; since July 2012, it has implemented a free open policy for local residents. Over the years, the city has adhered to the comprehensive and improved public service facilities, making full use of all cultural tourism attraction elements, and creating a balanced layout. The high -quality tourism supply of urban communities, at the same time, realize the number of tourists and employment of 143,000.

High -standard and high starting point to create a new pattern of integration and development in the industry

The Qingzhou Cultural Research Institute was established to conduct cultural genes to sort out and excavate cultural genetics, and build a historical and cultural celebrity exhibition hall such as the Ouyang Xiu Memorial Hall, the Li Cheng Memorial Hall, and the Beihai Family Feng's Memorial Hall, and realized the deep integration of celebrities and tourism resources. Create the "Top Ten Platforms" of non -heritage and tourism, and non -heritage elements are fully integrated into Yunmen Mountain, Kowloon, Fan Gongting, Jingtang Ancient Village and other tourism projects. Build a non -heritage culture, an ancient city scenic area into a non -heritage cultural and creative product, cultural heritage, cultural consumption, cultural service, leisure and entertainment, an ancient city scenic spot, and the protection and interaction of exchanges and protection. The exchange platform, through the method of purchasing services by the government, carried out centralized performances of non -heritage projects all year round, enriching the connotation of ancient cities, and the non -genetic protection protection model of "combining cultural tourism and paid the same" was awarded the first Shandong Cultural Innovation Award by the Shandong Provincial Government Essence Integrate historical culture, ecological culture, folk culture into tourism projects, cultivate leisure culture such as calligraphy and painting, stone appreciation, and build cultural tourism products such as painting and calligraphy towns, flower town, and cultural bodonal town. Essence Create a tourism performing arts project of "Tracing Source Cultural Tourism Finding Dream Culture Qingzhou", Fang Rongxiang Grand Theater settled in Qingzhou, Tianjin's "Famous Camellia Tea House", Anhui Luzhou Performing Arts Group and many other art groups to perform in Qingfei And many open -air strokes completed the construction and achieve normal performance in the scenic area, optimizing the tourist travel experience. The first is to actively cultivate industry leaders. Build the "9653" calligraphy and painting industry cluster with the nine major calligraphy and painting markets, six major calligraphy and painting creation bases, five calligraphy and painting exchange training platforms, and three civil support systems as the main body. The main body of a museum with a total investment of 1 billion yuan and a construction area of ​​50,000 square meters will be built and opened at the end of next year; 3 companies such as Daiyi Culture are selected as the "top ten" industry "geese formation" clusters and leading enterprises. The first place in all counties and cities in the province. The second is to make every effort to create "one town and one product". Develop cultural tourism resources according to local conditions, and use characteristic town construction as a carrier to promote cultural tourism and farming and strong town of cultural tourism. A total of 11 special towns in the city are planned and constructed. Among them, Miaozi Town builds zero -carbon (Huanghua Creek) town with a total area of ​​12 square kilometers, focusing on cultivating "three industries" integration, low -carbon agricultural demonstration, low -carbon leisure tourism , Ecological high -end Kaiyang and other formats, with an average annual reception of more than 600,000 tourists, realizing tourism income of more than 50 million yuan; Huanglou Street creates a cultural and artistic town, and builds artistic creation, exhibitions, trading, artistic talent education, training, training, training, training, training, training, training, training, training, training, training Incubation, artistic tourism, living, and pension, such as multi -functional development platforms, etc., have attracted nearly 300 galleries in 18 provinces and cities across the country to operate, and were selected as the first batch of Shandong provincial boutique cultural tourism towns. The third is to comprehensively develop rural tourism. Encourage villagers to invest in the use of contract land and homesteads, and widely explore multi -interest connection mechanisms such as "cooperatives+farmers" and "leading enterprises+bases+farmers" to develop various forms of agricultural mixed ownership economies. , Build a coordinated development mechanism with the "farmers" as the center, to achieve the same frequency resonance of corporate development as the masses to get rich. At present, nearly 60 villages and projects in the city have developed rural tourism products to varying degrees, established more than 30 rural tourism cooperatives, more than 400 tourist farmhouses, directly absorbing more than 20,000 farmers' employment and more than 200,000 people. The annual per capita income increases by more than 20%. Jingtang Village, Hulin Ancient Village, etc. have been rated in key country tourism villages in the country. Eight villages including Tonggou Village, Mihe Town were selected as the list of the first batch of scenic villages in Shandong Province.

The first is "non -heritage+tourism". Promote non -heritage elements into tourism projects such as ancient cities, Yunmen Mountain, Jiulongyu, Fan Gongting, and Jingtang Ancient Village. Relying on the 5A -level scenic spots in the ancient city, more than 100 transmission houses (institutions) and cultural and creative stores were introduced to create a non -heritage gathering area, and they were selected as the first batch of "cultural and creative markets" creation units in Shandong Province. The second is "flowers+tourism". Fully combined the long -term display of the landscape of the Flower Expo, experienced tourism, and online and offline transactions, and made every effort to build a boutique flower tourism complex. The third is "Kang Yang+Tourism". Cultivate domestic first -class recreational enterprises, and the Wangfu Kangyang Town, Dongliju, and the Big Health Industry Complex will be accelerated. The fourth is "education+tourism". There are 11 development research travel bases in the city. The fifth is to create a "night tour of Qingzhou" brand. (Night Economy+Tourism) Expand the supply of cultural tourism products at night, build five night cultural tourism consumer gathering areas including "Night Tour Ancient City" and "Night Tour Yunmen Mountain", and become a new engine for consumption. Sixth, the development of cultural and creative tourism products. The Qingzhou Cultural and Creative Salon was established to develop nearly a hundred types of cultural and creative products such as the development of long -term cultural and creative products such as life, champion culture, red culture, red silk stone culture, and Buddha statue culture.

Multi -measure empowering industry integration and development

Qingzhou City has coordinated culture and tourism as a systematic engineering. Since the 1990s, it has always adhered to the strategic pillar industry of the city's national economy. In 2003, the business tourism was listed as a strategic focus; in 2008, the development strategy of building a "famous city" and "cultural city" was proposed; in 2010, the Qingzhou ancient city project was launched to build the core competitiveness and cultural display platform of Qingzhou; in 2011, in 2011, Proposed the development strategy of the "Tourism City"; in 2017, it proposed to build a "five strong and four should" cities, that is, strong industrial cities, strong tourism cities, strong cultural cities, strong flowers cities, ecological strong cities, and livable industrials. The city, culture and tourism are used as the ice -breaking device that deepen the reform, deepen the reform of cultural and tourism institutions, establish a comprehensive regulatory mechanism, and set up a party committee of the Party Working Committee of the Painting and Calligraphy Industry, the Party Committee of the Tourism Industry, and the Literature and Art of the Cultural and Tourism Industry. The transformation of the behavior of the cultural tourism department's behavior to the party and government has united a strong joint force to promote the integration of the industry. He has successively issued the "Opinions of the Communist Party of China on Accelerating the Construction of Cultural Cities", "Guiding Opinions for the Prosperous Development of Qingzhou Financial Support Cultural Industry", "Opinions of Qingzhou City on Further Accelerating the Development of Tourism", "Qingzhou City on Accelerating Acceleration of Acceleration The implementation of the implementation of cultural cities "," Qingzhou City Promoting Rural Tourism Development Opinions "and many other cultural tourism development guarantee and award policies, and set up special funds such as cultural industry development funds, tourism development funds, and cultural undertakings. The project preferentially arranges the government loan discount policy, prioritizes the priority of cultural tourism projects in the annual land use plan and indicators, and ensures the implementation of cultural and tourism projects.

Implement the policy of "government -led, social participation, and market operation", give full play to the role of policy funds, welcome foreign capital to enter, encourage local enterprises to transform and develop cultural tourism, support local residents to invest in land or property rights, and innovate "cultural tourism+" The financial credit model encourages villagers to participate in rural tourism development with the right to use the right to use land and homesteads. Private capital companies have entered the Qingzhou Cultural Tourism Market; rural tourism cooperatives are booming. For example, villagers in Hulin Ancient Village, Wanghu Town, to discount the shares of land contract management rights, homesteads, and collective construction land. Established Tourism Development Co., Ltd. to create a model of rural revitalization -Hulin Ancient Scenic Area.

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