"Integration and development, joint construction and richness", Zhejiang conference interpretation: Anime IP can also help rural revitalization

It is understood that this conference focuses on the theme of "anime integration, co -construction and rich", aiming to promote the characteristic IP projects of Zhejiang animation enterprises, promote the integration and development of the animation industry and related industries, and stimulate new momentum of common energy. "The cultural industry is one of the eight trillion industries in Zhejiang Province. As one of the emerging cultural industries, the animation industry has developed rapidly." Xu Peng, a member of the party group, deputy director, and first -class inspector of the Zhejiang Provincial Department of Culture and Tourism Provincial animation enterprises actively respond to change, actively seek change, break through the traditional industry development thinking, actively explore the new path of creative transformation and innovative development of Zhejiang's animation industry, adhere to the cultural attributes of the animation industry, accelerate digital transformation, promote the animation industry and related industries Integration and development have made due contributions to Zhejiang's high -quality development and construction common prosperity demonstration zone.

It is understood that at the meeting, the Zhejiang Animation Industry Society released the "Anime IP to help 26 mountains and counties leapfrog the high -quality development initiative" to the province's animation enterprises. Villages, fields, and mountainous areas; in the development of cultural industries, we must promote resource sharing and work together; use animation IP to support county economic development and support rural cultural construction. Ten key anime IPs from Zhongnan Cartoon, Ruohong Culture, and Flouzheng are also the first batch of donated anime IPs. They are donated to 26 counties in mountainous areas to support the development of local manufacturing, cultural and creative tourism industry.

It is reported that more than 1.3 million people during the conference participated in the online and offline live broadcast interaction. On the scene, the chicks and rainbow, Tianyan, Lebi Youyou, Xinghe Supreme, Xianfeng Sword Rain, Bai Suzhen, Fu Xing Gao Zhao Zhu Xiaoba, Tea Xiaoxian More than 10 IPs including roaming, peach cats and Donghai fish, fantasy crystal, etc. have reached an authorized intention and reached 23 intent projects, involving an amount of over 100 million yuan.

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Author: Liu Haibo

Edit: Fu Xinxin

Editor in charge: Jiang Ping

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