Internet celebrity street signs cannot overcome the legal red line of law

Recently, a large number of Internet celebrities have appeared in many cities in China, which has aroused the attention of netizens. These Internet celebrity street signs are similar in content, often mainly based on "I miss you somewhere" or "missing your wind or blowing to a certain place". Don't look at the duplicate content of these online red road signs and the models, but for many netizens, it seems that there is a magic power, which has attracted many young people to check in and take photos under these Internet celebrity street signs. And this is exactly what the road signs want to see.

Many people see that this is a very formal street sign except for the content of the content, and it is thought that it is set up by the relevant departments. In fact, it is not. According to media surveys, such an Internet celebrity road sign has nothing to do with relevant departments, but by the merchant customized and established. The main purpose is to attract customers and increase income as a means of drainage. For example, a barbecue restaurant set up a net red street sign at the entrance of the store. It was discovered by customers who came to consume and felt novel and fun, so they uploaded to the Internet for taking pictures and punching cards. Naturally, the business of the barbecue restaurant was brought. And other merchants found that a small road sign had such a big magic, so it also made a competition, and the results caused similar Internet celebrity street signs to get more and more.

When the Internet celebrities gradually became popular, the legal issues began to be revealed. First of all, the main function of the road sign is to help passers -by identify the orientation and find the direction. In view of the special nature and role of the road sign, the road traffic safety law in my country clearly stipulates that no unit or individual may set the traffic signs without authorization. If some businesses set up net red road signs with positioning and fingers, they will inevitably disrupt the management order of local road signs and mislead the traffic of citizens and tourists. In addition, placing the Internet red road sign at the intersection, attracting passers -by to take pictures and punch cards, which will also increase pressure on local traffic order management.

Secondly, the content marked on the road sign involves important information such as the symbol of the name name, and the place name logo is a sign of the marked geographical entity name established for the public's use of the public. It is a social public welfare facility and belongs to the national statutory logo. The newly revised "Regulations on Place names" (hereinafter referred to as the "Regulations") clearly stipulates that without approval, no unit or individual may decide to name and change the place name without authorization; no unit or individual may set the place name signs without authorization. The merchant set up a road sign privately to show the place name, which obviously disrupted the order management order.

Although the net red road sign is a new situation and new problems that have occurred in recent times, it is not a way without governance. my country's Road Traffic Safety Law and the Regulations both stipulate the relevant penalties. After the phenomenon of Internet red road signs was reported by the media, the urban management departments in various places attacked in a timely manner to remove a number of online celebrity street signs in accordance with relevant laws and regulations, and criticized and educated relevant merchants, urged them to publicize in accordance with the law, enroll in accordance with the law, and maintain strong maintenance in accordance with the law, and effectively maintain it to effectively maintain it. The seriousness and normative nature of place name signs.

Merchant drainage is not wrong, but it must not overcome the red line of law. The net red road signage is also warned that the majority of merchants should be used to drain and attract customers no matter what the new way is adopted. At the same time, e -commerce that provides customized online red road signs should also strengthen supervision, urging it to indicate that the online red street signs are prohibited in public areas such as outdoor, roadside, etc. Sales and use of red street signs. For law enforcement departments such as urban management in various places, when discovering similar problems such as Internet celebrity street signs, they must not only deal with law in time, but also strengthen the publicity of law popularization, so as to indicate the direction of the business drainage and propaganda, and to draw the restricted area and guide them to standardize marketing.

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