Public cultural services: make life more texture and temperature

Wake up in the morning and click on the latest information on your mobile phone; on the way to work, listen to your favorite music; take a noon off, brush a long -lasting drama; after get off work, enter the cinema to relax the tight nerves; A hearty square dance; before going to bed, turn over the pillow book and sleep with the scent of books; weekends, take the children's punch -in museum and art museum ... These were the cultural enjoyment of the people's imagination, and now they are everywhere Become a lifestyle of ordinary people.

In the past ten years, my country has basically built a modern public cultural service system covering urban and rural areas. Cultural products and cultural services have been unprecedented and rich, and people's lives have more texture and temperature due to culture.

1. Cultural space opens the night, shaped the new fashion of life

The night fell, and the lantern was at the beginning. In the Zhejiang Natural Museum and the 24 -hour museum, the audience is still endless. In the "DIY Dinosaur Badge" area, a group of children put themselves dinosaur patterns and put them into badge molds to get their own badges. Also popular is "AR painting fish". The audience draws small fish on the projector, and the small fish drawn will immediately cast the screen to the animation of the wall.

Yan Hongming, dean of Zhejiang Natural Museum, introduced that since the opening of the museum in June this year, the "24 Hour Museum" has been welcomed by the masses, which not only enriches the spiritual and cultural life of the local citizens, but also helps the development of the night economy. Sharing new space and new experience.

In the past ten years, like Zhejiang Natural Museum, there are more and more cultural venues that have opened nights. During the Lantern Festival in 2019, the Forbidden City held the "Night of the Yuan Dynasty in the Forbidden City" night scene for the first time. Inspired by the Forbidden City, during the Mid -Autumn Festival in 2020, 12 museums in Beijing jointly organized a night market cultural activity to invite citizens to celebrate the festival in the museum.

In addition to museums, libraries, art museums and other cultural places, they have also joined the night venue. Taking Jiangsu Wuxi as an example, in recent years, the local public cultural venues have become the norm on holidays, summer, and other nighttime cultural activities. At night, without the hustle and bustle of the day, people wandered in the sea of ​​books and in front of the exhibits. "In the past, I like to string and make a bar in the evening. Since the night scene event of the cultural venue, my nightlife has changed. I often soak libraries at night, or go to museums and art museums to watch exhibitions, listen to lectures, watch performances, perform performances. . "Wei Yan, a citizen of Wuxi, said," If the "Late Night Cafeteria" is warm, the stomach of the people, the comfort of the cultural space night event is human heart. "

In August 2019, the "Opinions on Further Stimulation of Cultural and Tourism Consumption" issued by the General Office of the State Council clearly stated: "Vigorously develop the night cultural tourism economy, encourage night tour services, enrich the night cultural performance market, optimize cultural and tourist venues Night catering, shopping, performing arts and other services. "From the perspective of industry experts, more and more urban innovation service models have launched night cultural activities, which not only opened up the" last mile "of public cultural services, but also better satisfied people High -quality cultural nightlife needs are also shaping a new lifestyle and social style with the power of culture.

2. The cultural classroom is hot to meet people's new needs

The sea breeze blows lightly, and the lantern is at the beginning of the lantern, walking into the training classroom of the Xiamen Cultural Museum. Many "office workers" have met after get off work to participate in the training activities such as gourds, national dances, and enjoy the "big meal" of public welfare culture and art training ... Since this year, this year, since this year, this year Public cultural institutions such as Xiamen Cultural Museum provide cultural activities for different people, providing unique and differentiated cultural services, and actively attract people and tourists into cultural venues. In the past, cultural and art education, the two ends were cold in the middle -participants were mostly children and retired elderly people, and there were very few young and middle -aged participants. Today, the "office workers", mainly young and middle -aged, have gradually become an important participant in cultural and art education. Behind this is the release of their potential cultural needs.

"The masses have demand, we have responded." The relevant person in charge of the Ministry of Culture and Tourism's Public Culture Services Department said that over the past ten years, public cultural institutions at all levels have continuously promoted public culture through the combination of "sending culture" and "seed culture" The accuracy of services meets the cultural needs of different ages and different occupations.

In order to meet the cultural and artistic needs of adults, different localities have been explored. Since 2016, Shanghai has launched the Citizen Art Night School. The course content covers more than 100 art categories such as flower arrangement, incense, mobile photography, watercolor painting, top -dye, tie -dye, and health dance. After many "office workers" ended for a day of busy day, even if they were too late to eat dinner, they had to rush to the Cultural Museum. Wu Penghong, the head of the Shanghai Qunyi Museum and the head of the Shanghai Citizen Art Night School General Campus, introduced that as of August last year, the night school had a total of 181 courses, and more than 56,000 people enjoyed public welfare and high -quality public cultural services. This year Autumn night school will cover 16 districts in Shanghai. Many students said that art learning made them find themselves and make the original plain life colorful.

"A good life, everyone is yearning for. Today, people not only have higher material needs, but also attach importance to spiritual and cultural needs." The knowledge of tutoring culture has enjoyed the influence of art, and the newly defined night school reflects the changes in the needs of ordinary people, which meets the increasing cultural needs of the people. 3. Cultural activities have become popular, becoming a new scenery in urban and rural areas

For individuals, visiting cultural venues and participating in art training are a kind of input of culture and art. One -way input is obviously difficult to meet people's cultural and artistic needs. They also want to sing and dance, show themselves in cultural activities, and express their love for a better life.

In China, the most influential and most participants in the mass cultural activities are the square dances. Some people describe that there is a square dance place where there is a place of time. In the past ten years, the number of participants in square dance has grown rapidly, and it has exceeded 100 million. In February this year, the square dance also appeared on the stage of the opening ceremony of the Beijing Winter Olympics, allowing the world to see a confident China through the dance posture of Chinese people.

The square dance does dance the confidence of the grassroots people. Restricted, implicit, and not good at expressing their emotions, this is the inherent impression of the Chinese people in the world. When the Chinese people danced the square dance out of the "Chinese impression", when "Dancing Grannies" (dancing grandma referred to "Chinese aunt") frequently appeared on the section of the international media, foreigners began to look at China with a new look, they From the dance steps of "Chinese aunt", I saw the vitality, confidence, optimism and pursuit of cultural and artistic art.

However, some experts also explain to the fiery square dance action: the common people do not become confident because they have danced in the square dance, but because they are more confident, they will participate in cultural activities such as square dance. This explanation does not make sense. In the past ten years, my country has established a well -off society in an all -round way, and has historically solved the problem of absolute poverty. The total economic volume has increased from 5.39 trillion yuan in 2012 to 11.44 trillion yuan in 2021, accounting 18%, the per capita GDP rose from $ 6,300 to more than 12,000 US dollars. According to Maslow's demand level theory, the pockets of ordinary people are drumming, and life is good, and naturally there will be more pursuit of spiritual and cultural things. Therefore, the popularity of mass cultural activities such as square dance is actually a characteristic of China's development achievements and the wealthy life of the people in the past decade.

Of course, in the past ten years, the cultural life of Chinese people has many other choices in addition to dancing square dances. According to statistics from the Ministry of Culture and Tourism, in 2021, there were 9,533 literary and artistic groups of mass cultural institutions across the country, with 114,500 performances in the year and 59.852 million audiences. The game is 832.89 million. These cultural activities are jointly woven into a special scenery covering urban and rural areas, and this scenery is the daily life of Chinese people.

(Reporter Han Yeting)

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