How does Harbin "run" on the new track of creative design industry?Listen to what they say

How should Harbin's creative design industry develop? Focusing on creating a "creative design capital", how does Harbin strive to "run" on the new track of creative design industry? At the Third Standing Committee of the 14th Standing Committee of the Harbin CPPCC held on August 25, a "Cultural Leading Creative Empowerment to Build a New Harbin Creative Design Industry New Engine" survey report, full of gold content. At the meeting, members of the CPPCC and relevant experts expressed their opinions around the report and positive suggestions and suggestions.

Lu Bingtong: organizational series of large -scale boutique creative activities

Lu Bingtong

How to speed up the Harbin tourism economy recovery in the post -epidemic era? The Standing Committee of the CPPCC, the chairman of the board of directors of the Greater China Group Co., Ltd., and Dr. Lu Bingtong suggested that Harbin regularly organizes large -scale series of high -quality creative activities to build a city creative atmosphere. At the same time, the government should build a "cultural and creative world" platform to provide a good incubation platform for creative design to accelerate the commercialization and productization of excellent creative ideas.

Relying on the climatic characteristics of the "Ice City Summer", the beautiful urban scenery and the cultural heritage of the blend of Chinese and Western, Lu Bingtong put forward four suggestions for the construction of the "creative design capital". The association cooperates to hold a wedding photography forum in Harbin City to create a well -known national wedding photo location shooting place; the second is that the municipal government holds the "Discover the Most Beautiful Harbin" photography contest every year, which can include the photography contest into the "Harbin International Ice and Snow Festival" or "Harbin" In the series of activities of the summer concert; the third is to strengthen government guidance, give full play to the role of market mechanisms and corporate subjects, and organize theme cultural and creative product design contests; fourth, to create the first Yuan universe project in our province with the background of Central Street.

Fu Qiang: Promote the deep integration of creative design and technological innovation

Be strong

Creative design and technological innovation are like the two wings of the same machine, which is indispensable. How to achieve two -way driver and deep integration of creative design and technological innovation? Fu Qiang, Dean of Heilongjiang Provincial Institute of Industrial Technology, answered this: Creating the "creative design capital", we must lay up the creative industry around the core technology. Core technology can effectively improve the threshold for creative design products, help creative design enterprises' transformation and upgrading, and reshape the new advantage of competition in creative design industry.

Fu Qiang believes that at present, Harbin Industrial Products lacks effective design, market sales lack promotion channels, and have insufficient economic and social development in the region. The development of the creative design industry in Harbin is urgent to inject fresh blood, and it is imperative to introduce creative design enterprises. To this end, the Provincial Institute of Industry and Research, as a high -quality achievement transformation platform in our province, will promote creative design and technological innovation two -way driver and deep integration from three aspects: first, combine creative design enterprises to build the Heilongjiang Creative Industry Development Center; the other is to pass through Core technology investment, introduce well -known domestic creative design enterprises; the third is to focus on digital creative industries and build a virtual reality digital technology research institute.

Song Qiming: Rescue and discover the history of the image of Harbin City, and settle in the Asian Image Heritage Protection Center

Song Qiming

How to make the unique historical relics of Harbin City a permanent motivation to promote urban economic growth? From what perspective, re -understand the history of Harbin to rescue and activate Harbin Historical Heritage, and make it an indescribable gold -sucking machine? Song Qiming, a member of the Standing Committee of the CPPCC, director of the U.S. Eastman Museum, and Ph.D. in the United States, said that Harbin should grasp the historical opportunities of video and cultural relics protection science in China. Essence

"Kazakhstan is building the" Capital of Creative Design ", and the first 'Image Cultural Heritage Protection Center' in Asia is to find a source of creative ideas for Harbin." Song Qiming said that the project can not only use "cultural relics+technology" creative ideas " The way to establish a new city IP for Harbin can immediately activate Harbin's historical buildings, the scientific and technological power, capital potential in the revitalized area, and drive the development of the museum industry and related industries.

Song Qiming also suggested that Harbin rescue sexual excavation, census, and precious urban historical imaging relics; make full use of image heritage to protect the scientific industry chain, activate a group of high -quality historical buildings, and form the path of video heritage travel. Create a new urban travel path to promote the development of "ice city" and European style tourism.

Zhang Meihua: Create Harbin City into an important industrial design industry demonstration base in the country

Zhang Meihua

Harbin industrial design is still in its infancy, with small industrial scale and weak competitiveness. How can we reduce the gap with developed areas? Zhang Meihua, member of the Standing Committee of the CPPCC and the full -time deputy chairman of the Harbin Municipal Committee of the Jiu San Society, said that relying on the rise of industrial design and development in the province, it has promoted the seamless connection between Harbin manufacturing and design innovation, and promoted high -quality industrial development.

In response to the establishment of Harbin City into an important industrial design industry demonstration base, Zhang Meihua proposed to create an industrial design industry demonstration base, relying on the Harbin New Area, based on the integration of industrial design and industrial integration as the starting point, highlighting design, research and development, results transformation, education and training, marketing, marketing For functions, provide enterprises with high -end design and technology resources docking services. Cultivate a group of industrial design backbone forces, attract domestic and foreign industrial design leading enterprises to settle in the park, encourage conditions for manufacturing enterprises to set up independent industrial design centers, or build an industry design center with colleges and universities to accelerate the design and implantation of key links in the industrial chain. Build an industrial design industry chain, improve the design capabilities of products and key components around robots and intelligent equipment, aerospace, rail transit, etc., improve product intelligence levels, human -machine experience, quality and added value; The in -depth development and utilization of North Pharmaceutical resources will be extended to extend the traditional Chinese medicine industry chain; focusing on "grain head and tail" and "agricultural head tail", the design is designed into the entire industry chain of agricultural products to improve the added value of the product. Establish an industrial design service system, establish a public service platform for industrial design, establish an industrial design fund, promote industrial design and cultural communication, and organize major industrial design activities. Zhang Ling: Create a high -end clothing fashion industry belt

Zhang Ling

Harbin people are pursuing novelty and wearing clothes. How can I wear a big article? Zhang Ling, member of the CPPCC and director of the Municipal Cultural Federation, and Director of the Municipal Cultural Federation of Literature and Cultural Federation. While creating the distribution center of the clothing industry, it uses geographical characteristics to create a cold clothing deep -processing industry to form a special clothing industry chain in high cold areas.

Zhang Ling suggested to create a high -end clothing fashion industry belt and establish a Harbin high -definition brand matrix, clothing accessories matrix, e -commerce and network communication matrix. In addition, Zhang Ling also suggested that Kazakhstan build an international display platform to use professional events to ring new business cards for urban creativity. As the birthplace of cold clothing, Harbin City can join forces with the southern provincial capital to carry out cooperation in clothing and clothing trade, international creative design and other aspects At the same time, the Creative Industry Park of Heilongjiang Cold Clothing is created.

Xu Qiang: Create Central Street Pedestrian District into a unique creative district

Xu Qiang

Xu Qiang, chairman of the CPPCC of Daoli District, said that Daoli District is planning to upgrade the Central Street and the surrounding environment to create six major theme districts including small cultural and creative goods, slow life, casual catering, and music cultural and creative. At present, the theme district of "Street Xinxin Beer Garden" has been launched, and the theme corridor -style courtyard of the "World October" is under construction.

How to improve its quality after the overall upgrade of Central Street? Xu Qiang made four suggestions. First, the municipal government proposed to coordinate and approve the establishment of a new central street management agency as soon as possible to give relatively complete management power and approval power. An business, convenience, and business environment; second, policies are given to the approval of plaques in Central Street District; third, it is recommended to reasonably plan the auxiliary street parking lot to provide greater space for the construction of creative neighborhoods; the fourth is to give policy support and financial support , Promote the construction of the business formula and the construction of Auxi Street.

Wang Yueying: Create a film and television industrial park

Wang Yueying

To create a "creative design capital" and create a big IP of the city, you need to tell the story of Harbin, and the film and television industry is the most good at telling stories. Pulling. In this regard, Wang Yueying, chairman of the Standing Committee of the CPPCC and Chairman of Heilongjiang Non -Zero -lit Media Investment Co., Ltd., suggested that the development of Harbin's film and television industry is included in the development plan of the provincial and municipal creative design industry, revitalize idle assets, build Harbin Professional Film and Television Industry Park, and retain local film and television Talents attract industry elites to "return", gradually build the film and television industry cluster, drive the accelerated development of the film and television industry, and empower the economic growth of the city.

How to create a professional film and television industrial park? Wang Yueying suggested that the municipal government chose the appropriate location to try first. In the early days, the district government can take the lead in using idle assets to form a service center to learn from the experience of advanced areas to set up operating companies to attract film and television companies and practitioners to gather and develop. The construction of the film and television industry park should be based on the cultural characteristics of Harbin City, and strive to obtain irreplaceable status and influence in domestic and foreign interbanks. In the early days, you can consider focusing on the Jurchen, Manchu style and gold, Qing Dynasty historical area, the European cultural zone, the old Harbin spy warfare war zone, the anti -United red zone, the foundation area of ​​the New China Industrial, ice and snow -themed area, etc. Construction. In addition, Harbin City should also expand the film and television industry chain, build a film and television industry cluster, and try to establish a "script workshop".

Source: Lottery News

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