Only the "mountain goods" were sold for the live broadcast of 30 live broadcasts in the village.

Huaonong University students take product promotion photos for local running chickens.

"This is the latest video of our account." On August 25, Shi Yu showed to the reporter of the Yangtze River Daily and looked at more than 40 videos in the account. Catch the chicken in the chicken farm ... The short video account of the "Central Farming Peasant Student Agricultural Platform" records the live team of "helping farmers" live broadcast in Luojiaba Village, Jianshi County, Enshi Prefecture since the summer vacation.

Luojiaba Village is a demonstration village of rural rejuvenation and a small mountain village with inconvenient transportation. Almost all of the elderly people who planted land for land. This group of college students from cities live with local farmers to help them sell and introduce local agricultural products on Douyin.

Huazhong farmer college students live broadcast in chicken farms.

Deng Shasha, the person in charge of the team and the student of the Academy of Sciences, is the initiator of the live broadcast. In the year of her senior year, she was a member of the "Ben Yu Volunteer Team" and taught for one year in Mofeng Central Primary School in Jianchi County. After the teaching, she still wanted to do something for the local folks. With her call, she formed a "live team" and started selection and preparation in early May. It was officially premiered on July 15. In the product list, there are 69 products such as Enshi small potatoes, yellow peaches, running chickens, and handmade potato.

The team first acquired local specialty agricultural products from the farmers' cash, and then packed and sold, and returned the profit after sales to the farmers. Shi Yu counted the account, and the local potato could only sell for about 1.3 yuan, and the selling point of "selenium -rich" in the live broadcast, which can be sold for 19.9 yuan/5 catties. Can be sold for three or four yuan per catty. "The sales of 50,000 yuan are divided into each household, and it really increases their income for their summer this year."

Said to be a "live team", they are actually short -video live amateurs. They all "did not expect that a social practice was so tired and bitter." In order to live, the team members start preparing every day from 9 am, busy until 1 am. Men and girls live in two Chase shops of farmers' houses in the village. After washing, they often have to be at 2:3 am. Team members, anchor Gao Ziyi every day farmland, pick pear, pick up eggs. "Some girls have never caught the living chicken, and they can live a live broadcast to be able to hold the chicks."

For more than a month, they helped local agricultural enterprises to sell more than 50 specialty agricultural products, with more than 1,000 live transactions, total sales exceeding 50,000 yuan, and the cumulative viewing volume of the live broadcast room exceeded 300,000 times.

If it is not a public welfare live broadcast, it is actually a loss. But Shi Yu didn't look at it that way, she said, "50,000 yuan a month. Putting it on the platform is already very good for novice anchors. Not only that, for the teachers and students of agricultural colleges, this is the The concepts of Nongda Zhi, Ai Nong, Strong Farmers, and Xingnong have been implemented. "This is the concept of" throwing out "in the hot search video.

It is reported that the live broadcast of "helping farmers" will be retained as their public welfare project. After the start of the school, the live broadcast room will move back to school. Zhu Xin, deputy secretary of the Party Committee of the School of Science, School of Agricultural University, said, "We also have to invite farmers to the university's live broadcast room to come to the university's live room. Bring goods. "

[Edit: Deng La Xiu]

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