Guangzhou Promote the creation of the "National Network Market Supervision and Service Demonstration Zone"

On August 29, the Guangzhou Municipal Government News Office held the third news ventilated meeting of the 3rd Live E -commerce Festival. Ding Li, deputy director and spokesman of the Guangzhou Market Supervision Bureau, introduced it at the meeting to further promote the healthy development of the online market and form a more standardized standardized development and form a more standardized standard. The new pattern of more vibrant and more innovative online market development. At present, Guangzhou is promoting the creation of the "National Network Market Supervision and Service Demonstration Zone" to fully improve the efficiency and level of online live marketing activities.

In the first half of the year, we handled the live broadcast complaints in accordance with the law 5,244 cases

Ding Li introduced that the Guangzhou market supervision department strengthened online monitoring of online transactions, strictly supervised the live broadcasting e -commerce platform, established a communication and docking mechanism with large platform enterprises, shared relevant data from online operators, and realized data interoperability between government and enterprises. check. Since 2022, the Guangzhou Market Supervision Bureau has carried out 26 special monitoring of online transactions, and cumulatively monitoring network operations, APPs, WeChat public accounts, Weibo accounts, etc. More than 10,000 times, severely cracking down on advertising violations such as false publicity and exaggeration of publicity in webcasting, and investigated 7 cases.

In terms of strengthening assistance, the Guangzhou Market Supervision Bureau focuses on strengthening the guidance of various live broadcast platforms, MCN institutions, anchors and other operating entities, organize 156 e -commerce platforms in the city to carry out compliance self -inspection and rectification of problems, and regularly carry out publicity and training, targeting it for targeting The problems discovered issued a warning prompt to the platform and operators in time, guided the industry association to issue the "Code for Behavior Code for the E -Commerce Business Operators in Guangzhou", and was studying and formulating the local standards of "Live E -commerce Marketing and after -sales Service", actively constructing and live broadcast e -commerce companies The co -construction and co -governance pattern between the business entities.

In terms of strengthening services, the Guangzhou Market Supervision Bureau combined with the city's complaint reporting data on online shopping, and reflected strongly on board, physical product quality and live broadcast room display, poor after -sales service, poor after -sales service, poor after -sales service. Consumption and other issues, focus on key rectification. Since the beginning of this year, the bureau has accepted 5,244 complaints about online shopping in accordance with the law, which has effectively safeguarded the legitimate rights and interests of consumers.

Strictly investigate illegal acts such as good charging and false publicity in accordance with the law

Ding Li introduced that during the third e -commerce live broadcast event, the Guangzhou Market Supervision Bureau will strengthen supervision in accordance with the "Guiding Opinions on Strengthening the Supervision of Online Live Marketing Activities" in accordance with the laws and regulations and the Market Supervision Administration, strictly standardize online live marketing behaviors, investigate and deal with them in accordance with the law. Webcast marketing illegal behavior.

On the one hand, compact the legal responsibility of the network platform. Strengthen the special monitoring and clue disposal of key live broadcast platforms, and require the platform to perform the main responsibilities of the main body of the merchants performing review and examination. If the commodity operator sells goods or services through the network live broadcast, it shall continue to publicize the business license information on the homepage of its online store, and continue to publicize the business license information, the administrative license information related to its business business, and provide consumers with business addresses, contact information, after -sales service, etc. information.

On the other hand, strictly investigate illegal behaviors of online transactions. Strictly investigate the sales of goods, failure or metamorphic products that are prohibited from transactions in accordance with the law, and strictly check for falsification of origin in accordance with the law, use the name of other people's factories, forged or use certification signs, adulteration and mixing, false charges, secondary charging with secondary charging Good, false propaganda, exaggerated publicity and other illegal acts.

In order to facilitate consumer complaints, the Guangzhou Market Supervision Bureau provides "consumer complaints" services in the WeChat public account of "Guangzhou Market Supervision", which can directly pass the "National 12315 Complaint Report Platform". It will speed up the disposal of clues and complaint issues in time, and timely time Maintain the legitimate rights and interests of consumers.

At the same time, the Guangzhou Market Supervision Bureau reminds consumers to purchase goods on the e -commerce platform, to carefully check the qualifications of the merchant, and choose business licenses, identity information and related business licenses. Buy goods or services to make rational consumption. If the consumer rights are infringed, the negotiation with the merchant cannot be reached, or it is found that the live broadcast merchants have illegal business behavior, please save relevant evidence and report in time.

Text/Guangzhou Daily · Xinhua City Reporter: He Ying Si Correspondent Sui Shi Supervisor

Guangzhou Daily · Xinhuacheng Editor: Zhang Yingwu

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