"Integrated" into a new trend in the development of the kitchen appliance industry, home appliance brands have joined the war situation

Cover Journalist Ouyang Hongyu

Home appliance consumption is an important part of residents' consumption and one of the four major King Kong of traditional consumption. With the gradual advancement of my country's carbon peaks, carbon neutrality, and targets, green low carbon has become a new fashion consumption, and home appliance companies play an important role in this green energy -saving battle.

Recently, 13 departments including the Ministry of Commerce issued the "Notice on Promoting Several Measures on Promoting Green Smart Appliances Consumption", which was officially launched by the government's "2022 National Home Appliance Consumption Season" event.

On August 26, Changhong Meiling released a new dishwasher and integrated stove in Chengdu. Liu Hongwei, executive vice president of Changhong Meiling Co., Ltd. and general manager of Hefei Changhong Meiling Living Electric, said that Meiling Kitchen Electric as an important part of the entire industrial strategy of Changhong Meiling Living Appliances, and is also an important product line under the overall smart home solution , Responsible for practicing and low -consumption of energy conservation and low consumption. Meiling integrated stove and integrated dishwasher. As a new member of the integrated kitchen appliance industry track, it has been actively deploying product research and development and technology upgrades. The degree of selection of components, and 12 sets of cleaning "carrying capacity" that exceeds the average level of dishes on the market, can reflect Meiling Integrated Kitchen Electric's actively responding to users' demands for low -carbon kitchen, helping the entire industry's green and low -carbon development development. , The persistence and persistence of adding bricks to the "double carbon target".

Throughout the market in the first half of the year, the kitchen appliance market was weak due to raw materials price increases and real estate market regulation. According to data from Ovi Cloud Network, from January to July 2022, the retail sales of household appliances in the kitchen scene were 156.6 billion yuan, a year-on-year decrease of 6.1%, and the retail volume was 17.397 million units, a year-on-year decrease of 16.4%. Although the overall market is under pressure, some new categories still surrender a good market answer, such as the integrated stove retail sales in integrated kitchen appliances increased by 8.7%year -on -year, and the retail sales of integrated dishwashers increased by 74.7%year -on -year.

The "2022 Chinese Kitchen and" Integrated Embedded Integrated "electrical trend of" 2022 Chinese Kitchen and Integrated Embedded Integrated "electrical appliances jointly wrote by China Homesome Grid pointed out that in recent years, under the sweeping of smart home heat waves, kitchen appliances integrate, embedded, embedded, and The new era of integration and intelligence has arrived. More than half of the respondents look forward to the functions of integrated electrical products more reasonable and more convenient to use. As high as 67%of interviewees believe that embedded electrical appliances can be matched at will, which can better reflect the personalized and organic whole of the design, which enhances the kitchen value and brings great convenience to cooking.

As the integrated kitchen appliances have become the "next air outlet" of the kitchen appliance industry, including comprehensive brands such as Haier and Midea, and kitchen appliance brands such as the boss, Fang Tai and other kitchen appliances have made corresponding layouts for the integrated kitchen in recent years. Liu Hongwei said that under the general trend of the health and intelligence industry of the home appliance industry, the "lazy economy" is a keyword that drives Meiling Kitchen Appliances to continuously upgrade its professional attributes. Meiling integrates kitchen appliances to continuously cultivate the product "internal skills" and polish market recognition Products with high competitiveness to deal with the pessimism of the overall market and drive away the "cold" of the home appliance industry.

Industry insiders said that under the tide of consumption upgrades, in the context of accelerating the landing and ecological resources Unicom, integration will become an important direction for the iteration and innovation of the entire home appliance industry products. Users demand to drive the development of the industry.

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