Rural practical talent leader 丨 Yu Bin: The temperature with temperature rural entrepreneurship

Biography:

Yu Bin, born in 1987, is currently a legal person in Ecological Agricultural Farmers' Society of Ecological Agricultural Farmers in Wuyishan City. A number of honors such as the four medals "and 2021 rural practical talents in Fujian Province.

The revitalization of the countryside is not only to make the people of the countryside wealthy, but also a warmth like "moisturizing and silent". In Wuyi Town, Wuyishan City, there is such a young man who has returned to his hometown for more than ten years to adhere to entrepreneurship. Over the country, they often guide and assist the "left -behind elderly", allowing their products to sell good prices, better revenue in the township, and allowing this warmth to continue to pass on this land.

Selling white lotus in the disaster, it is difficult to cross the disaster

In 2011, Yu Bin, who returned to his hometown in college, was just 24 years old. He established professional agricultural farmers' professional cooperatives in Wuyishan City, Wuyi Mountain City. This is also the first cooperative of Lilian planting and production and processing of one -stop. From the beginning of its establishment, the cooperative has focused on creating the "Lixiu Town" brand, combining Zhu Xi and Liu Yong's two ancient town sages, reflecting the long history of the five -husband planting white lotus.

When Bai Lian's career gradually improved, Yu Bin also harvested his love. He and the youth Xiang Lingqing who had given up his work in the city to start a business together. The two took out all the savings and contracted 200 acres of white lotus and expanded the production scale. something unexpected may happen any time. At the end of July 2015, the Bailian producing area of ​​Wufu Town encountered a large hail that had been encountered once a hundred years. The upcoming mature lotus was destroyed by hail and almost was interrupted in the lotus field. The couple of Yu Bin looked at this scene and wanted to cry without tears.

After the hail disaster, Wufu Liannong started self -rescue, and all sectors of society and public welfare organizations also extended a helping hand. Tianyi Liang went to the field with the workers to Cai Lianpeng. Yu Bin was responsible for sale in the city, while his wife was responsible for shipping the Internet overnight. "At that time, the children had a fever to 40 ° C, and they were less than one year old, but the two of us had no time to take care of it." Speaking of his child, Yu Bin was full of guilt.

In that hail disaster, they had more than 400,000 liabilities. But the husband and wife are stronger, which also stimulates their fighting spirit. They are determined to overcome difficulties and spend the difficulties.

Sour jujube "burning" new hopes

In August 2015, after the hail disaster, Yu Bin was anxious and had no appetite. His wife Xiang Lingqing cooked a pot of bayberry soup for Yu Bin. The bayberry fruit of Wushan Wild is juicy. After icing with rock sugar, it is an authentic traditional summer snack. The couple sent this bayon soup to a circle of friends, but did not expect that there were countless netizens inquiries.

In this way, Yu Bin found a new business opportunity. The next day, their husband and wife went to discuss the method and experience of cooking bayberry soup with the elderly in the town, and started selling bayberry soup. In order to ensure the best taste, the couple got up at 4 in the morning to cook bayberry soup, and sent the bus into the city on time at 3 pm. The more and better the business, and Yu Bin, who is good at using Internet marketing, has also developed his own business agent.

Yu Bin, who grew up in the countryside from a young age, transferred his goal to the sweet and sour wild jujube cake that was favorite in his childhood. "Every fall from autumn to the lunar month is the jujube production period. At four or five in the morning, we have to ride a motorcycle to go to the countryside to collect jujube." The bitter cold, so far the Yu Bin and his wife are unforgettable. After the fruit is collected, it is also necessary to get a semi -finished product through five complicated processes. They tried countless times. They finally found the best proportional formula. Although the finished product rate is lower, Yu Bin insists on making his good products and good reputation. Soon, they received a large order from cooperative customers, and the "head of return" also became a "back."

That year, the husband and wife's jujube cake flowed nearly 100,000 yuan, and Yu Bin also discovered the value of himself in the countryside.

Get the mountain goods to help the left -behind elderly

Wufu Town has many high -quality mountain farming. However, most of the left -behind elderly people do not sell well because they do not understand freshness and preservation technology. They often cannot sell good prices.

Beginning in 2017, Yu Bin turned his attention to this special group. "People are older, and they have the fruits that hurt their legs and break their waists. In order to catch up in the middle of the night, they had to start in the middle of the night, and they could not sell a good price." At that time, Xiang Lingqing almost cried.

So Yu Bin made a decision. He told the old people that as long as the goods were prepared as required, he would go to the mountains to acquire regularly. "The jujube period is long. After the elderly pick up the fruit, they can process the fruit at home. The person in charge of the acquisition point can help the elderly control the quality according to the requirements. After a season, the elderly make four or five thousand yuan." Yu Bin also also. Drive the production process and other manufacturing techniques of sweet potatoes, explain to the old people, and teach them to make them. In continuous exchanges, Yu Bin established a special emotion with many old people in the village. "Seeing him as close to his grandson," said an old man in Dagan Village.

Yoshimi mushrooms in Chengxi Village, jujube in Baishui Village, Dagan Village ... Many of the high mountain villages near Wufu have become the acquisition of their husband and wife. "Sometimes a village acquires more than 10,000 yuan." Essence

In 2018, the sales flow of Yu Bin exceeded 1 million yuan, and the foreign debt had basically paid off. Yu Bin registered in the name of his wife to set up Wuyishan City Hehuan Family Farm. In 2019, Yu Bin launched Luo Shenhua Honey and Tea., Drimpage and other derivatives such as flowers and enzymes; in 2020, Yu Bin formed a studio to guide and help the five young people to start a business together; in 2021, the Lotus Family Farm will exhibit agricultural and sideline products at the Pingshan Courtyard of the Fujian Provincial Party Committee.The favor of consumers has been strongly affirmed and praised by the leaders.Moisturizing is even more silent.On this way to practice rural entrepreneurship, Yu Bin is struggling to move forward, constantly take root, and write a warm life chapter.

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