Rich and high -quality tourism supply to promote deep integration of cultural tourism

Recently, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Fourteenth Five -Year Plan" Cultural Development Plan (hereinafter referred to as the "Plan"), which clarified the direction and pointed out the path for my country's cultural development in the next five years. The "Planning" of the Communist Party of China mentioned "tourism", of which 53 were appeared in the "promoting cultural and tourism integration and development" part, and more than half of them were concentrated in the "rich and high -quality tourism supply" part. This largely reflects the significance of rich and high -quality tourism supply to promoting the development of cultural tourism.

The tourism industry is a long industrial chain that connects the "food, accommodation, travel, travel and entertainment". The improvement of tourism supply is multi -level, multi -point, and the entire industry improvement. The rich and high -quality tourism supply is not only a bridge of intersection with cultural and plastic travel and traveling by tourists and the market, but also provides the development of cultural and tourism in a wider range, deeper level, and higher level of integration and development. An effective way will play an active role in promoting the structural reform of the tourism supply industry.

The author believes that the rich and high -quality tourism supply can focus on the extension of tourism products, inward breakthroughs, enhanced connotations, and building brands.

The first is to seize the opportunity to extend the extension of tourism. The "Planning" proposes to "promote the organic combination of tourism and modern production and life, and accelerate the development of vacation and leisure tourism, recreational tourism, and research on research." In the era of Volkswagen, the people's tourism demand showed diverse and personalized characteristics, and the pursuit of freshness was more obvious. The supply of high -quality tourism should be based on market demand, actively combine with different industries and industries, further subdivide target groups, further improve quality, and strive to seize development opportunities.

First of all, pay attention to the combination of product supply in different industries to do a good job of "tourism+" articles. For example, Datong, Shanxi, Taiyuan and other places have developed old mining areas as tourist attractions. Through geological landscapes, mining experience, industrial science popularization, industrial sites and tourism have expanded the fields of tourism supply. force.

Secondly, while focusing on integrating industry resources to achieve a win -win cooperation, we must also pay attention to the combination of tourist products at the specific settlement point, that is, there must be a cross -banking, inter -professional that can really allow tourists to be willing to consume, consume, and continue to consume. , Cross -domain products, and then achieve the effect of "1+1> 2". For example, Jilin Province Tonghua, Baishan, Jilin and other places combine red tourism resources with industrial sites and ice and snow sports to create a richer and more diverse tourist experience for tourists.

The second is to find the key point of breaking through the travel supply. The rich and high -quality tourism supply not only allows tourists to have more optional products, but also closely follow the "high -quality" requirements to achieve the inherent quality of tourism products and upgrade. The most critical factor is talent, especially to strengthen the cultivation and use of three types of talents: the first category is management talents with advanced service concepts. The class is a professional product planning and design talent. They can provide high -quality tourism supply creativity and stimulate the consumption potential of tourists. The third category is first -line service talents. This is the most direct factor for tourists to obtain a high -quality travel experience. It is also rich in high -quality tourism The foundation of supply.

In addition to talents, funds and technology are also important factor in the interior breakthrough in tourism supply. Especially in terms of funds, you must not attract investment at the cost of sacrificing the environment. Instead of limiting your eyes to short -term benefits, you must firmly establish the concept of "green water and green mountains are the golden mountains and silver mountains", in order to improve the business environment and attract funds. Shouxin has won investment, continuously improves the management system, regulates market business behavior, and truly allows those investors and operators who are willing to provide high -quality tourism supply.

The third is to continuously improve the cultural connotation of tourism products. Paying attention to the spiritual connotation of tourism products is an important part of "Planning". From a practical point of view, in the context of in -depth promotion of cultural tourism integration, many tourism products that have cultural connotations that are both rich and leisure and entertainment have appeared in the market, but the problems of imbalances and inadequate development are still prominent.

The supply of high -quality tourism must follow the increasing demand of the people's growing spiritual and cultural life, cultivate and promote the core values ​​of socialism, and spread the excellent traditional Chinese culture. For example, the supply of products such as red tourism, research tourism, rural tourism, etc., to penetrate the cultural connotation of the product in depth, it must be high, the product must be solid, and the spiritual connotation transformation must be accurate.

Taking research tourism as an example, with the development of science and technology, the channels for accepting knowledge and information of primary and secondary school students have become wider and gradually increasing. The mode of embedding, multi -dimensional experience, "practice+theory" synchronous improvement. For example, the cultural gene decoding project carried out by Zhejiang Province has provided new vitality for empowering the integration of cultural tourism and enriching the cultural connotation of tourism products.

The fourth is to build a brand reputation for tourism supply. Whether the tourism supply is high -quality is the market and tourists. The market recognition and the reputation of tourists are the most powerful proof of the tourism product market competition, and the most important indicator of the quality of tourism supply.

Building tourism supply brand reputation is an important part of rich and high -quality tourism supply.On the one hand, we must strengthen publicity and innovation, and carry out targeted, personalized, and specialized marketing according to different tourist groups to find breakthroughs in tourism supply, such as organizing some excellent tour guides, interpreters, local cultural experts, etc.Promote local tourism products and folk characteristics to promote the development of the local tourism economy.On the other hand, we must attach importance to strengthening the evaluation feedback of tourists, continue to carry out surveys of tourist satisfaction, unblock the feedback channels, and ensure that the opinions of tourists have timely and effective feedback and processing."The golden cup and silver cup are not as good as the people's reputation." Only with a good social reputation can it be really high -quality tourism supply can we effectively promote the integration of high -quality development of cultural tourism.(Author: Wang Kunxin; Editor: Yang Shuo)

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