How does the hotel connect the "Silk Road" in the new era in the northwest?

The Northwest Wine Travel Market since the summer can be said to be "difficult to find", and as early as May of this year, the Northwest Wine Travel Market has already had a sign of hot signs. The summer of summer has promoted the continuous search of Northwestern tourism. In this context, the Northwest Hotel market has also entered a new round of vigorous cycle, and the groups have made their sights on the northwest.

Hot northwest tour, time, place, and people and others

Due to the post -epidemic era, restrictions on entering and exit tourism, China's tourism consumption starts internal circulation mode.

The northwestern region of my country is rich in tourism resources and obvious location characteristics. With the Silk Road, historical culture as the main characteristics, has a strong national style and strange and magnificent natural landscape. With the frequent consumption policies of cultural tourism and the people, tourism marketing has accumulated a lot, which has promoted the vigorous development of the regional wine travel market.

How does the hotel brand Northwest Nuggets?

In essence, the fieryness of the Northwest Wine Travel Market has certain accidents, but it is still derived from the development of socio -economic development and the continuous development of the regional wine travel market. The development of the wine travel market is more in line with long -term value. For the hotel brand, how can I be the northwest of the Nuggets?

First, play a leading role in the brand. At present, the Northwest Hotel market is still in the initial stage. The chain rate of urban economy hotels is around 10%, which increases space. In addition, the development level of the city's economy -oriented hotels is obvious. Gao, such as the fast 8 hotel belonging to the Windm Hotel Group, its 18 -year footprint has spanned 34 provinces and more than 300 cities in China, spreading all over the first, second line, and sinking three, fourth and fifth lines. The unique cognitive foundation and brand influence. Not any hotel brand has the ability to leverage the Northwest hotel market. Behind it, it must not only have brand influence, but also strong group support.

Second, explore the cultural aggregation point. The northwest of my country is a must -have place for the ancient Silk Road. It has a unique historical culture and national style, which can meet the tourism accommodation experience of consumers different from daily life.

Third, cooperate with regional policies to empower the development of urban wine travel. Due to the vast characteristics of the northwest region and the complexity of the hotel market, the hotel brand is difficult to form a scale effect by relying on a certain city alone. Therefore, it must fully consider regional characteristics and empower the development of multi -city wine tourism.

The future narrative of the hotel and the Northwest

With the continuous circle of activities, we seem to be able to see the complete form of hotel brands in the Northwest hotel market. Its value is not only to promote the deepening of hotel brands, but also bring greater potential to the regional hotel market economy. Among them, the hotel's role is also more diverse.

Unlike other regions, Northwest culture has distinctive regional, ethnicity, and diversity characteristics. For hotel brands, it not only requires the hotel to provide consumers with personalized, grounded and experiential hotel products, but also as inheritors of Northwest Culture to show regional cultural value in details.

With the development of socio -economic development and the continuation of consumption enthusiasm, the development of the regional wine travel market is the inevitable development of the times, and it is also the only way for the Chinese hotel industry to be mature. The market cultivation has formed a series of "dot -line" in the northwest region, which can not only provide a powerful member system for regional hotels, but also further enhance the radiation capacity of central booking. Reserve support.

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