The stationery becomes a toy, and the blind box becomes a "assassin": a set of "Conan" neutral pen is priced at 208 yuan!

Future Network, Beijing, August 30th (Intern Li Tianqi reporter Wang Junwei) Recently, "a neutral pen sells 55 yuan" and "how to view student stationery toyization" appeared on Weibo hot search. When the opening season is approaching, all kinds of stationery is sought after by primary and secondary school students. The pretty decoration and blind box packaging makes the stationery a "high -priced toy".

Ms. Liu, a parent of Beijing student, told Future Network reporters that her daughter is about to enter the first grade. Before the start of school, the child purchased a "quicksand pencil box" worth 60 yuan in the supermarket.

Flat Sand Stationery Box (Data Map)

"Actually, I feel that this pencil box is too fancy, and it will definitely disperse the child's attention." Ms. Liu said, "But I can't hold the child like it, she also has a small vanity. I want. I started school right away. It is not necessary to make her unhappy for a stationery box, so I bought it for her. "

In the future, a reporter from the network visited a well -known department store store in Chaoyang District, Beijing and found that on the shelf in the center of the store, different series of stationery gift boxes were lined up, and the shape was very exquisite. The price is as high as 150 yuan.

Chenguang Stationery is a well -known listed company in the domestic stationery industry. It has launched a number of products jointly co -branded with anime IP, including expensive stationery blind boxes. In the future, a reporter's investigation on an e -commerce platform found that the company launched a total of 36 automatic pencils launched by the small fox fairy artifact, priced at a set of 168 yuan, while the Conan theme blind box has a total of 24 neutral pens, priced as high as 208.8 Yuan.

Stationery theme big gift box (Photo by reporter in the future)

The price of 168 yuan a set of stationery blind boxes launched by Chenguang Stationery (screenshot of the e -commerce platform page)

The price of 208.8 yuan for the price of Mockeng Stationery is 208.8 yuan (screenshot of the e -commerce platform page)

A stationery store staff told future network reporters that the exquisite stationery on the shelves is very popular with students. It is a good choice to send children to school gifts.

In fact, all kinds of "toy" stationery not only attracted the "children" who had just entered the campus, but also captured many "big friends" in high schools. High school students from Jiangxi (pseudonym) said in an interview with Future Network reporters that "toy" stationery is also very popular among high school students.

"Although the stationery that is both beautiful and can be toys is more expensive, the quality is not as good as ordinary stationery, but everyone is still very keen." Wenwen said that she used to buy a fruit -shaped rubber -shaped rubber. As a result, the rubber Even the most basic modification function cannot be done, even as even more than 5 cents of ordinary rubber. In addition, Wenwen also revealed to Future Network reporters that students will not only buy this stationery by themselves, but also be delivered as gifts. About a hundred stationery gift boxes, except for good -looking use, but it is very happy to receive it to other students. "

In this regard, Sun Hongyan, director and researcher of the China Youth Research Center of the China Youth Research Center, believes that making stationery like a toy has weakened the study function of the stationery itself, not educational, nor is it personalized and creative. A person's attention is limited. When a child is studying, the less stimulation from various irrelevant stimulus is concentrated. Toy stationery is a kind of stimulus that has nothing to do with learning, and it is not helpful for children's learning knowledge.

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