You Yunnan was at the time 丨 "Shangri -La of the World" multiple measures and greeted tourists in all directions

Editor's note: Recently, with the adjustment of the "cross -provincial tour" melting policy and boosting market confidence, it also indicates that there is an inflection point in the domestic tourism market recovery this year. In order to accelerate the recovery of the tourism market and focus on boosting the confidence and vitality of the tourism market, in addition to a number of favorable policies released by the Yunnan Provincial Department of Culture and Tourism, it also issued a batch of award -to -supplementary implementation plans, involving investment and innovation of major cultural tourism projects Cultural tourism project planning, new creation tourism performing arts and dancing art boutique or high -quality large -scale performing arts programs, development and development of tourism products. When the travelers in Yunnan were busy, the cultural tourism market became hot.

Yunnan has great beauty. Its beauty is amazing, diverse, and colorful. At that time, Yunnan was invited to Yunnan, inviting you to go to Yunnan to feel good mountains and water! The Yunnan Provincial Department of Culture and Tourism, the Joint Wenjin Traveling Media Matrix launched a series of reports of "You Yunnan • Be preparing to welcome the Eight Fangs", tap the new highlights of cultural tourism work, and comprehensively promote Yunnan's inter -provincial tourism.

Diqing

There is a beautiful mountain light and water color

With strong folk customs, singing and dancing, food

It is a place where countless tourists yearn for

With the adjustment of the "fuse" mechanism of cross -provincial tourism across the country

Diqing Prefecture Pass

"Cloud" efforts, scenic spots and other measures

Stimulate the potential of tourism consumption

Help tourism recovery

"Cloud" to promote promotion and promotion of tourism recovery

With the opportunity to adjust the "fuse" mechanism of the national cross -provincial tour, Diqing State continued to link mainstream media to jointly carry out publicity activities. The party committee secretary and director of the Diqing State Culture and Tourism Bureau Gao Xiang, the director of the county, and the municipal director, launched the theme publicity activity of "You Diqing at the time". It encouraged the morale of Diqing Prefecture's tourism industry and also helped the tourism recovery.

Recently, Diqing Prefecture welcomed the four seas and friends with a "Shangrira Cloud on the Horse Race Festival", presenting a hearty festival feast for netizens across the country, inviting everyone to experience the speed and passion on the horse. The horse racing festival through the fourth -level melancholy media aggregation live broadcast and all -media dissemination coverage and other methods, the total exposure of the entire network exceeded 58 million. Diqing State National Festival activities ignited a new boom in tourism, and the cultural tourism market accelerated his recovery.

Diqing Prefecture also carried out "I am Shangri -La waiting for you in the world" youth promotion activities, inviting young friends to check in "Shangri -La of the World" and approach "Shangri -La of the World".

Next, Diqing Prefecture will also plan related theme cultural tourism activities and continue to carry out national festival publicity and promotion activities. Using national festivals and colorful national songs and dances to continuously expand their popularity and influence. At the same time, in combination with the "tourism+sports" method, outdoor sports activities are organized, the target terrain of Diqingzhou tourism destination is continuously enhanced, and the influence of Diqing State Cultural Tourism brand will continue to be enhanced.

The scenic area helps go all out to welcome the Bayang visitor

The scenic spots in Diqing Prefecture also responded positively to launch preferential tickets to bring the maximum benefits to tourists. According to Jiang Chu, the general manager of the Shangri -La Tiger Jumping Gorge Scenic Area: "From last month, it received 400 to 500 tourists and the adjustment of the" cross -provincial tourism 'melt policy, and the tourism market was steadily recovering. Among them, the tourism market is steadily recovering. Those who come to the scenic area are mostly self -driving tourists in Chengdu, Kunming, and Shenzhen. "

"With these two years of promotion and reconstruction projects and the normalization of the epidemic prevention and control, the scenic spot has been fully prepared to welcome tourists from all parties." Jiang Chu said.

Entering the Songzan Forest Scenic Area, Diqing Prefecture's gold medal guide Bai Zhijun is seriously explaining to tourists. "Back to the familiar work mode, I am very happy. Now my workload is much more increased compared to the beginning of the year. During the group, I made a lot of new friends, and I also introduced Damei Richari La."

It is reported that the Shangri -La Grand Canyon Barcezon Scenic Area, Pudatcuo National Park, Baishuitai and other scenic spots are also actively preparing for various preparations. It is also increasing. The "tourists" of Diqing Prefecture are busy, and they are all passing the same information: we are ready.

Cultural tourism integration into tourism consumption driving force

Diqing was approved to set up a national Diqing National Cultural Ecological Protection Experimental Zone (hereinafter referred to as the "Experimental Zone") in 2010. After 12 years of construction, the construction results have been obvious.

In order to protect the colorful intangible cultural heritage of Diqing and promote the construction of the national cultural ecological protection experimental zone of the national -level Diqing ethnic cultural ecology. In 2022, the "Cultural and Natural Heritage Day", Diqing's theme publicity activity of "connecting modern life • blooming charming glory" was held in the Moonlight Plaza of the ancient city of Daka, Shangri -La.

The integration of cultural tourism has become a new type of driving force for tourism consumption. The three -day event, through online live broadcast, brought the national intangible cultural heritage Diqing Guozhuang exhibition to the Internet. In addition, at the site of the traditional technical exhibition, 30 national, provincial, state, county -level, county -level representative projects in the state attracted tourists and local citizens to stop watching, which also attracted netizens to experience the charm of Diqing's fertility and continuously promoted the continuous advancement Diqing State Cultural Tourism is deeply integrated.

You Yunnan was right

Di Qing welcome you!

Coordinating Li Wennu Li Ya

Wen Hailai Azhi Yang Zhen

Tu Diqing State Cultural Tourism Bureau

Poster design Zhang Nan

Edit Tong Wenwen

Zhang Lingjie Li Yuan, Editor in this issue

Review Ma Bo Liu Li

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