Zhejiang Daily Character 丨 Pinghu Old Supply and Marketing Zhu Weikang: Take the "Shanhai Express" to make Songyang Mountain sell well in Pinghu

Zhejiang News Client reporter Xiao Wei

Zhu Weikang inspects the pine -up alpine navel orange planting base

Zhu Weikang

General manager of Pinghu Agricultural Products Exhibition and Fairness Co., Ltd., the main person in charge of Songyang Pinghu Agricultural Products Integrated Project.

In August 2020, Pinghu and Songyang jointly invested in the establishment of Songyang County Shanhai Agricultural Products Distribution Co., Ltd. Zhu Weikang led the team to introduce mature agricultural product distribution operation models to the company, directly driving 80 cooperatives and production bases in Songyang County to increase their income.

At about 4 am, workers are busy sample testing, sorting and packaging all kinds of fruits and vegetables in the Songyang Shanhai Agricultural Products Distribution Company. These fruits and vegetables are directly purchased from various supply and marketing cooperatives and vegetable production bases from Songyang. Two hours later, they will send them to many enterprises and schools in Songyang through the cold chain transport vehicles.

Songyang, located in southwestern Zhejiang, is an agricultural county. The traffic conditions in the mountains are poor, the transportation of agricultural products is difficult, and the sales are difficult. Relying on the Shanhai Covision mechanism, in 2020, Songyang County introduced the full -scale visual, safe and traceable agricultural product distribution operation model from 300 kilometers away, and set up Songyang Shanhai Agricultural Products Distribution Co., Ltd. (hereinafter referred to as "Songyang Shanhai Company"). In the past two years, the company has achieved sales of nearly 90 million yuan, which directly drives 80 cooperatives and production bases in Songyang County to increase their income.

The person who brought Songyang Agricultural Products to a new -level person is Zhu Weikang. He is 50 years old. He is the general manager of Pinghu Agricultural Products Exhibition and Delivery Co., Ltd. and the main person in charge of the integrated production and sales project of Songyang Pinghu Agricultural Products. Focusing on this project, he not only established Songyang Shanhai Company, broaden the local sales channels of Songyang agricultural products in the local area, but also let them get out of the mountain through the "Shanhai Express" and the Agricultural Exhibition Association.

Zhu Weikang communicates with farmers to exchange vegetable planting experience

From picking to delivery

The whole process does not exceed 5 hours

Zhu Weikang's speech was fast, and he looked like "rising his sleeves and cheering" at any time.

When he first saw Zhu Weikang, he was discussing with Jiang Jianhua, deputy general manager of Pinghu Agricultural Products Exhibition and Delivery Co., Ltd. and general manager of Songyang Shanhai Company. Less than 10 minutes, several things have been explained clearly.

In August 2020, the supply and marketing system of Songyang and Pinghu joined hands to build an integrated production and sales of agricultural products. Zhu Weikang was ordered to establish Songyang Shanhai Company.

Speaking of Zhu Weikang, many local supply and marketing systems are familiar with him. In 2013, he cooperated with Pinghu Agricultural Healian (Supply and Marketing Cooperative) to set up Pinghu Agricultural Products Exhibition and Fair and Distribution Co., Ltd., and gradually established a mature county's agricultural product distribution operation model. "In our company, a vegetable has big data surveillance from seeds to fertilization." Zhu Weikang said that in order to ensure fresh vegetables, the company also stipulated that It must not exceed 5 hours. Relying on this model, the company achieved annual sales of 150 million yuan in 2021.

"This model is good, which can change the problems of low and small scattered agricultural product distribution enterprises in our county and standardized operations." During a survey, the main person in charge of the Songyang County Supply and Marketing Cooperative moved to Pinghu's agricultural product distribution model. Soon, Zhu Weikang was invited to organize personnel to visit Songyang. Unexpectedly, some Pinghu personnel who traveled to retreat after the inspection: "Catch a lice and put his head and grab it!" "Compared to Pinghu, it is not only difficult to walk here, it is difficult to transport, but the agricultural base is also difficult, but the agricultural base is also difficult. The area is small, the gown is single, and the supply is unstable. "But Zhu Weikang did not shake. "I am the son of farmers, which can make agricultural products not worry about selling. This is meaningful." Zhu Weikang said.

In order to introduce the Pinghu model as soon as possible to Songyang, Zhu Weikang set up a 13 -person construction team. Later, he lived in the temporary workshop of Songyang, as large as the construction of the big data operation system and the improvement of the net vegetable distribution system. I was busy until midnight.

The partner Jiang Jianhua did not "noise" with Zhu Weikang at that time. Jiang Jianhua recalled that due to the tight time and the leased site, he suggested that the functional area of ​​the distribution workshop refers to the "lowering" setting of Pinghu. "Professional and safe hardware facilities are the foundation." Because of Zhu Weikang's insistence, Songyang Shanhai Company has a high starting point.

Shortly after the establishment of Songyang Shanhai Company, the brand launched the brand because of its professionalism, and gradually began to provide high -quality and high -quality ingredients distribution services for 105 institutions, enterprises and institutions, and county teachers and students in Songyang County. Zhu Weikang said that the business of Songyang Shanhai will also extend to southwestern Zhejiang, when the annual distribution amount will exceed 100 million yuan.

Cultivate local talents

Activate Yichi Chunshui

A few days ago, Ye Haojie, a purchasing manager of Songyang Shanhai Company, came to the Vegetable Base of Setu Township, Songyang County to promote the sweet corn with good planting market to Ye Dabao, the person in charge of the base. From the time of the next time, Ye Haojie talked to the frequency of fertilization, and then to the management of pests.

"You said yes, I will plant it!" Ye Dabao said. Since the signing of supply with Songyang Shanhai Company, he not only does not have to worry about anything, how to grow, but the company also guarantees the sale, which makes him relieved. Like Ye Dabao, there are 80 local cooperatives and vegetable production bases signed with Songyang Shanhai Company.

In fact, Ye Haojie did not know about agriculture before. In less than two years, he became a intimate person of farmers.

Zhu Weikang communicates with farmers to exchange vegetable planting experience

"It is better to grant people to fish with fish." Zhu Weikang said that relying on local talent teams with ideas, understanding, and good management can activate the spring water of Songyang agricultural products. To this end, Zhu Weikang selected more than 30 backbones from Pinghu to resident in Songyang, and implemented a "one -to -one" class to study according to the business line and post. At the same time, the employees of Songyang Shanhai Company were sent to Pinghu from time to time to designate special masters to take them to run business and familiarize with the process. The training courses of employees from procurement to product control, from the construction of logistics systems to the improvement of the product traceability system, involving all aspects of company management. Zhu Weikang is undoubtedly the strictest master. When Ye Haojie remembered that when the company was just established, the product of the product that everyone purchased was uneven, or the leaves were yellow, or the rhizome was mud. After Zhu Weikang found out, he did not criticize everyone. Instead, when he started construction at 4 am, he took all employees to take off the yellow leaves and clean the carrots with mud, and taught everyone how to control the quality. "If the details are strictly controlled, the security issue is less." Zhu Weikang's words, Ye Haojie still remembered.

"What we have to do is not only what farmers are produced, but more importantly, what the market wants, we will guide farmers to plant." Zhu Weikang said.

In order to teach employees how to build a source of procurement, Zhu Weikang sometimes takes employees into the village to communicate with farmers and guide farmers to adjust the planting varieties. "Alpine cucumber is very popular in Pinghu. President Zhu cooperates with the local planting ability. Ask him to lead the people in the village, and the company promises to pack and acquire it." Ye Haojie said that it was under the leadership of Zhu Weikang that the company has guided many places at present. Farmers have adjusted and optimized planting models and categories.

Take the "Shanhai Express"

Songyang Mountain Goods Selling Pinghu

On the 200 -acre chestnut mountain in Shuinan Street, Songyang County, thousands of chickens traveled to walk and catch bugs. Not far away, Yang Xiaoju, the person in charge of the farm, was busy building a new chicken shed and expanding the breeding base. Just a few days ago, she received a large order of 5,000 native chickens. "The blessing of" Shanhai Express "is more and more energetic!" Yang Xiaoju was full of energy.

"Shanhai Express" is a cold chain transport vehicle jointly driven by Songyang and Pinghu, which drives to Pinghu on time every Friday. This bus allowed Yang Xiaoju's native chicken, Songyang villager Ye Yonghai's yellow beef, etc. to "fly" on the dining table of Pinghu citizens. At present, the "Express" between this trip to and from the mountains and seas has opened about 20 times, and the special sales will be 2.592 million yuan to help Songyang farmers increase their income of 800,000 yuan.

Zhu Weikang led this wealthy express train. The first journey was not smooth. Every time Zhu Weikang returned from Songyang, he always liked to bring some specialties. After returning to Pinghu Company, the chef was allowed to cook according to Songyang's method. "Beef tendons, tender shiitake mushrooms, and pure chicken are also natural, so delicious!" So Zhu Weikang, who "eats the nature of food," came up with an idea: "Be sure to let these good goods in the deep mountains come out of the mountain."

The pork in Songyang came to Pinghu via "Shanhai Express" to Pinghu

Just do it. Soon, the first "Shanhai Express" drove from Songyang to Pinghu, full of more than 30,000 yuan of mountain goods. Due to different diet habits, sales are not expected to be expected. "Unexpectedly, it lost more than 10,000 yuan." Zhu Weikang was not discouraged. Instead, he organized personnel to visit 116 cooperatives and production bases and farms in 19 township streets in Songyang County. "How big is each farm and what are the agricultural products? They are listed for a few months, and they are clear." Zhu Weikang said that in order to find out the bottom number, they traveled all corners of Songyang.

The bottom number is clear, and the "Shanhai Express" is even smoother. "Online booking, departing every Friday, and transportation throughout the process." Zhu Weikang said that in order to tap the good things in the mountains, the company specially arranged the procurement commissioner to go to the farmers' homes in the mountains and towns in the mountains. The ecological mushrooms like Pinghu citizens' love of the citizens of Pinghu are purchased from more than 10 mushroom farmers.

"Next, we will also help Songyang's agricultural products out of the mountain through the form of agricultural exhibitions and agricultural special gift packages to increase farmers' income." Zhu Weikang's dream is warm and firm.

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