Endeving a new journey to build a new era ｜ Heihe: Tourism service digital boutique line Cool this summer

Come to Heilongjiang with art.

The dazzling and gorgeous floats slowly drove, and it seemed to be more dreamy against the lining in the evening. The citizens seemed to be unable to find out its source, as if they came from the fairy tale world ... You are pleasant, on the side of the Heilongjiang, tourists on the river embankment and the park are like weaving, and the Heihe National Art Festival (Season 2) quietly kicks off here. Citizens and tourists can't help but sigh. It turned out that they were having "art" with "art". Art is walking. By your side.

The Heihe National Art Festival opened.

At this time, the square on the side of Heilongjiang was a happy ocean. The excited people patrolled with the floats, and naturally enjoyed the influence of various arts. The Heihe National Art Festival has set up more than ten small stages along the river in Heilongjiang Park, and invites Pipa, Guzheng, shelf drums, saxophone, Xiaozhongqin and other Chinese and Western instrumental music masters, as well as ethnic dance, jazz dance, Latin dance, clown dance, etc. Folk dancers present wonderful performances for people. At the same time at another event site of the National Art Festival-瑷珲-Tengchong's Chinese Population Geographical Division theme Park, it is also undergoing a passionate music feast. Under the three-dimensional surround of music and cheers, citizens and art are Intimate encounters, wonderful performances ignited the summer of Heihe.

On the day of the Heihe National Art Festival, the Heihe Cultural Tourism Promotion Marketing Team launched the full live broadcast of the Douyin platform along Heilongjiang Park on the event, and the panoramic view showed the grand occasion of the Heihe National Art Festival. While walking the live broadcast, we showed the citizen culture of Heihe and the living conditions of the citizens to the majority of netizens across the country. During the National Art Festival, the Heihe African Heritage Exhibition, hosted by Heihe Culture, Radio, Television and Tourism Bureau and hosted by Heihe Intangible Cultural Heritage Protection Center, was also launched simultaneously at Heilongjiang Border Century Plaza. Many well -known non -genetic inheritors in Heihe showed exquisitely on the spot Non -heritage arts such as birch bark and fish skin.

Flower cruise.

It is reported that the Heihe National Art Festival (second season) is successively carried out in June to October. Heihe City has built a dozen art blocks in Heilongjiang Park, Tongchong Park, Heihe Tourist Service Center and other places, in various types In cultural activities, a variety of cultural elements are integrated, attracting the participation of the general public and tourists, creating a carnival season on both sides of the river, and allowing art to enter people's lives.

Volcano wonderful scenery.

"Entering the summer, the number of tourists in the Summer Scenic Area of ​​Wudalian Chi began to increase. In early June, we held an online volcanic holy water festival event. The number of viewers exceeded 100,000, which played a positive role in attracting tourists." Said Roman, director of the network information center of Wu Dalian Chi Scenic Area.

Since the beginning of this year, Heihe City has intensified online tourism live broadcast, promoted digitalization of tourism services, planned tourism festivals, and prepared for the tourist season. At the time of midsummer, a number of tourist routes such as summer tourism and style tours were launched to provide tourists with a "cool" summer experience.

Digital companionship cloud publicity push

Calling a tourist brand

The Heihe Cultural and Broadcasting Bureau aims at promoting the development of the tourism market, taking online live broadcast activities as the "breakthrough", actively innovative publicity and marketing models, strengthening talent training and professional team building, creating a local cultural travel network celebrity, relying on local officials, relying on local officials , Internet celebrities and tourist Douyin, Kuaishou, video number and other short video platforms have carried out normalized cultural tourism live broadcast and cargo publicity. Since the beginning of the year, more than 500 people in the city's cultural tourism departments, A -level tourist scenic spots (points), tourist experts and Internet celebrities have been held for the three -phase cultural tourism marketing online training activities. Beginning in March, the cultural tourism system has launched a live broadcast promotion season activities in the city, and has quickly set off a wave of online live promotion. As of June 3, the city's cultural tourism system lived in 84 and 174 hours. Hundreds of goods appeared in the live broadcast room, with a sales amount of 2.07 million yuan, accelerating the income of cultural tourism -related industries, and promoting the development of the entire industry chain of cultural tourism.

At the Heihe Tourism Service Center, tourists can understand the attractions in advance through the touch screen. Heihe City introduced a 5G and face heat recognition system, and the Heihe Tourism Big Data Supervision Service Platform was built to monitor real -time flow of people in the overall scenic area of ​​Heihe. In order to accelerate the development of Heihe Smart Tourism, the Heihe Cultural Radio, Television and Tourism Bureau newly developed and constructed the "Heihe Smart Tourism Platform" project, including Heihe Tourism Service Center, Heihe Tourism Big Data Supervision Service Platform, and a mobile phone tour Heihe, which drives tourism to drive tourism Innovative development of the industry. A few days ago, the construction of a smart tourism platform became a prize -winning case for the fifth batch of innovation cases in the province. Based on the advantages of the border, Heihe City deepen the new format of "Internet+Tourism", fully build a digital smart cultural tourism ecosystem, and use digital companionship services to bring better play experience to tourists.

Heilongjiang Bridge Park.

Various activities online and offline

Hot tourism market

In accordance with relevant requirements, the Heihe celebrates the tourism day of the tourism day, and in the form of online and offline, we will open the prelude to the peak season of "Hu enjoying May and traveling in Heihe". Organize the cultural tourism departments and tourism enterprises in all counties (cities) in the city, and launched 23 people to benefit the people from May 1st to 31st, including many scenic spots including Wudalianchi Scenic Area and other scenic spots. Essence Organized 22 publicity and marketing activities in May. At the same time, the summer tourism product line and new version of tourism promotional videos are released, and activities such as "Meeting Tourism Day Accompany you to travel" cloud tourism, cloud exhibition, cloud live broadcast and other activities. The officials of each county (city, district) are linked to form a matrix, forming a matrix, uniformly used the topic of "519 to travel", pushing information on tourism day activities organized by the region and information benefit measures, and publishing publicity posters for tourism days. Docking with the three major communications operators, sending the theme of tourism Day in Heihe area to enhance the social awareness of China Tourism Day. The Heihe Tourism (Nanjing) Promotion Center organizes offline community publicity activities, focusing on publicizing Heihe tourism measures and product lines, and increasing the popularity of Heihe Cultural Tourism brand. The Dragon Boat Festival adopts the city's cultural tourism system linkage to carry out online activities such as outdoor live broadcast and line promotion simultaneously to prepare for the advent of the tourist season.

Xunke Kaijiang Festival, Sun Wukai Fishing Festival, Wu Dalian Pond Volcano Holy Water Festival ... The novel festivals are prepared for the warmth of the summer tour. A few days ago, Heihe City was launched in the 2022 National Art Festival. Establish more than ten small stages along the river in Heilongjiang Park. Invite Chinese and Western instrumental musicians and folk dancers to combine the art forms of the participation of the whole people in combination with float cruise and square fitness dance, to carry out outdoor performances in June to October. Entering life. While walking the live broadcast, showing the comfort of Heihe's life to the majority of netizens. In the summer, the south enters the hot summer. The Heihe is inviting tourists from all over the world to avoid summer vacations with a warm and cool climate, colorful art, and spectacular scenery.

Multiple boutique tourist routes

Play in cool summer

Heihe creates a number of boutique tourism routes for tourists to choose from. With the "Sino -Russian Gemini City Northern State Health Land" as the overall cultural tourism brand image, connect the city's high -quality cultural tourism resources, improve the "gorgeous spring", "romantic summer", "colorful autumn", "dream winter" four seasons tourism product spectrum, Create a "two main six -supplement" tourism boutique line, showing a variety of black river gameplay such as exotic style, northern national scenery, educated youth, tongue food, historical pursuit, happy ice and snow, etc., to promote the upgrading of the supply of tourism products in Heihe.

Visitors can climb 700,000 years of volcanic and stare at the crater; drink 200 meters of spring water in the ground, taste the taste of the white -ray ore water layer; pan -boat dammed lake, stroll Longmen Shizhai, and appreciate the gods of nature. This exciting "volcanic mineral cool summer" boutique tourist route will bring tourists a cool and cool travel experience this summer.

"Exotic style" will take tourists into the Sino -Russian National Style Park and stroll through the style streets; board the Heilongjiang cruise, enjoy the scenery of the two sides of China and Russia; check in to Heilongjiang Bridge Park. Pan intestines, fried meat, foie gras, large skewers, caviar, big Lieba, Gavas, red vegetable soup ... You don't have to go abroad, you can taste authentic Russian Western food in Heihe.

"There are many tourists in Heihe that there must be a punch place in Heihe. Recently, four summer tours will be launched one after another, allowing tourists to experience cool summer in Heihe, experience exotic style, and enjoy the beauty of the frontiers." Liu Pengge, deputy director of the Office of the Municipal Culture and Guang Travel Bureau, said Essence

Source: Heilongjiang Daily

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