Zhongning County Wolfberry Fresh Fruit Market has ushered in a new explosion period, growth period, and opportunity period

Source: 2022-06-16 15: 16 · China Food Safety Newspaper Ningxia Station

(China Food Safety Report Dong Siwen) It is another year of harvest season, and 10,000 acres of Qiyuan are red. On June 16, the Fifth Wolfberry Industry Expo Wolfberry Fresh Fruit Picking Direct Sale Festival was held in Xizan Wolfberry Manor.

In this direct sales festival, the online and offline sales of fresh fruit are carried out through live broadcasts to promote the high -quality development of the wolfberry industry. At the same time, feel the deep wolfberry culture and planting history, and feel the beautiful scenery of "ecological Ningxia, charm Qi Xiang".

In recent years, Zhongning County has actively inherited historical gifts, conforms to the trend of consumption upgrades, and fully exerts the sales of fresh fruits of wolfberry. Logistics giants such as civil aviation, postal, and JD.com have become bigger and stronger in direct sales of fresh fruit. In 2021, the sales of fresh fruits of wolfberry reached more than 2,000 tons, and sales reached 320 million yuan. The fresh fruit economy has become a new outbreak growth point for Zhongning wolfberry.

Zhongning County is the authentic origin of wolfberry, the source of the scientific and technological innovation of wolfberry, and the national wolfberry transaction distribution center. It is also the "hometown of Chinese wolfberry" named by the State Council. It reached 19.032 billion yuan.

"Zhongning County Pay close attention to the 13th Party Congress of the Autonomous Region to implement the decision -making and deployment of the characteristic agricultural quality plan", focusing on the strategic goal of the Municipal Party Committee's new Northwest Function Agricultural Advantages ", and seize the" Internet+e -commerce "market opportunity.依托'中宁枸杞·道地珍品'核心优质产区先发优势，加强鲜果枸杞品种选育力度，全面推进标准化种植，完善冷链仓储、物流配送设施配套，大力发展鲜果直销新业态，让' Zhongning wolfberry '' red business card '' 'of golden signs' is more sufficient and the background is more beautiful. "He Jianbo, deputy director of the Standing Committee of the Zhongwei Municipal People's Congress and secretary of the Zhongning County Party Committee, pointed out at the opening ceremony.

Picking in Ibarana, a "Qi" goes to the future. Zhongning County has the broad market space support in the health industry. The fresh fruit market in the wolfberry will be taken up to usher in a new explosion period, growth period, and opportunity period. The expansion of wolfberry processing enterprises to expand the quality and improve the vitality, which will help the majority of Qi Nong's increase in increasing the income. (Figure: Ma Lanfang Lifan)

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