Public drinking behavior continues to improve dairy consumption more

Recently, the China Dairy Industry Association, the China Medical Care International Exchange Promotion Association and the Royal Dutch Fishlan jointly released the "2022 China Dairy Business Index Report" (hereinafter referred to as the "Report"). The report shows that the Chinese dairy business index has risen steadily in the past five years. This year, the Chinese milk business index scores 63.2 points. The continuous improvement of the public drinking behavior of the public is mainly from the health aspect of the functional needs of dairy products, and it is mainly to improve immunity. The survey was opened in March this year, and more than 4,000 effective samples were recovered in 28 cities across the country.

The report shows that in the past five years, the public drinking behavior has improved, the scores of frequency in intake have been improved the most, and the types of cognition and purchase habits have also improved significantly. Public dairy products are no longer limited to three meals a day, and they also carry a new lifestyle. The survey found that dairy products have become an indispensable choice in leisure, social, and work. The public often consume dairy products when chasing dramas and shopping, which also reflects more personalized, modern and emotionalization of public consumption methods.

At the same time, the report shows that compared with the previous development data of the milk business index, the public drinking behavior of the public has continued to improve this year, but it still has not reached the level of passing. From the perspective of drinking milk, the score of this index in the past five years has increased by 17.4%over 2018. The public's cognition and purchase habits of dairy products have improved significantly. However, in 2022, the average daily dairy intake of the public was 255 ml, and the standard rate (that is, the average daily intake of ≥300 ml) was 24.2%, which was reduced compared to the previous year. index. In this survey, in the public's cognition, the benefits of drinking milk are ranked in the top three in order to "improve immunity" (82.2%), "prevention of osteoporosis" (80.4%) and "Supplement) and" Supplemental Supplement) Energy "(73.7%).

The consumption of dairy products is also more diversified. New "food" such as western food, roasted, new milk tea and other new milk tea is still brilliant. New milk tea has emerged in recent years and is widely favored by young people. About 70 % of the public buy milk tea at least once a week. When buying milk tea, 82.2%of the public will pay attention to milk/milk cover, and more than half of them are listed as the first factor. With the wave of consumption upgrades, the consumption of dairy products has also shown a high -end trend. More than half of the public tends to purchase higher -priced and more functional dairy products. "Quality guarantee" has become the biggest attraction point for high -end dairy products.

Ren Faqi, an academician of the Chinese Academy of Engineering and Dean of the Institute of Nutrition and Health of the China Agricultural University, said that in order to improve the consumption of national dairy products, the Chinese milk business index project investigated and analyzed the development status of the Chinese dairy industry and the popularization of national drinking milk. In the past five years, some of the projects have carried out health science popularization education and exchange activities, helped milk into millions of households, and played a positive role in the construction of healthy China and the healthy development of dairy products.

Song Kungang, the former Chairman of the China Dairy Industry Association and the International Dairy Products Federation (IDF) Chinese Commission of China (IDF), said: "'One Cup Milk' has been integrated into the public life. Higher requirements for the development of the dairy industry, including focusing on product quality, strengthening innovation research and development, and improving convenience. This requires the entire industry chain to work together to jointly promote the high -quality development of the Chinese dairy industry industry. "

At present, in the face of the severe and complex epidemic prevention and control situation, the public's attention to reasonable diet and improving immunity is still high. The "China Guidelines for Nutrition Diet (2022)" just released will increase the daily drinking amount to 300-500 grams of milk or equivalent dairy products. "Milk contains almost all the nutrients needed by the human body. Its rich high -quality protein is easily absorbed by the human body. It is an ideal food for people in all ages." To ensure the intake of 300-500 grams, in addition to drinking milk regularly, you can also choose diversified dairy products such as milk powder and cheese to supplement nutrition.

The report shows that 82.2%of the public agrees with the efficacy of drinking milk to improve immunity, while paying particular attention to the effect of improving immunity to milware. Chen Wei, executive director of the China Medical Care International Exchange Promotion Association and deputy director of the clinical nutrition department of Beijing Union Hospital of the Chinese Academy of Medical Sciences, introduced: "Milk iron protein not only has certain antiviral and broad -spectrum antibacterial effects, can participate in regulating immune function and prevention of diseases. For infants and young children, they can also promote the maturity of the intestinal immune system and establish an immune barrier. "Chen Wei emphasized that infants and young children are in an important period of immunity formation, and breast milk is still the best choice for feeding. It is recommended that infants and young children should choose breastfeeding in 0-6 months. When breastfeeding is insufficient, choose infant formula rich in milk -based infant formula as supplement to help infants and young children establish an immune barrier. Chen Wei also revealed that the "Consensus on the Clinical Application Expert of Chinese Milk Prefecture" is about to be released. Experts have reached a consensus on the clinical effects of lactocin prevention of infant respiratory diseases and intestinal diseases.

"China Food News" (June 20, 2022, 02 edition)

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