Li Qiuxi was invited to attend the China Daizhou Purvey Development Forum

China Food Safety Daily News (Lin Yingyue reporter Huang Yongjian) On June 19, hosted by Xinzhou Municipal Party Committee and Municipal Government, Fanxian County Party Committee and County Government, Daixian County Party Committee and County Government, Daizhou Passion Brewing Co., Ltd. The development forum kicked off at the Taiyuan Lake International Hotel. Shanxi Provincial Government, Xinzhou Municipal Party Committee and Municipal Government and Shanxi Province, the heads of relevant departments of Xinzhou City, guests of the association, guests from colleges and universities, corporate guests from inside and outside the province, and relevant counties (cities, districts) in Fanxian County, Dai County, etc. attended the forum. He Tiancai, deputy governor of Shanxi Province, attended and announced the opening of the forum.

This forum is based on the theme of "studying the history of the development of Daizhou rice wine and the efficacy of health", innovating the way of organizing, combining online and offline, "forum+on -site research" echo, in -depth excavation of the history and culture of Daizhou rice wine, promoting the rice wine industry To strengthen and promote the development of the entire industry chain of modern characteristic agriculture. During the forum, the development plan of Daizhou rice wine industry was released. Dai County and Guoxing Silk Road (Beijing) Agricultural Technology Co., Ltd. signed a cooperation agreement for the Daixian Paojiu Metropolitan Construction Project with 2.7 billion yuan. Sign the strategic cooperation agreement for the value and health history of rice wine and medicine for Daizhou. At the same time, "” 滹 "rice wine was officially launched.

Daizhou rice wine is the representative of northern rice wine, which has a history of more than 4,500 years. In recent years, Xinzhou City has regarded the revitalization of the rice wine industry as the top priority to develop special agriculture, and placed it in the overall situation of building Taixin integrated economic zone and promoting industrial transformation and upgrading. Through the planning layout, supporting policies, funding guarantee, circulation system, enterprise integration, product innovation, brand marketing and other comprehensive policies, we will gather together to create a brewing industry cluster with rice wine as a leading product. In 2021, Xinzhou added more than 10 new rice wine production enterprises, with an annual output of 13,000 tons of rice wine, and achieved an output value of 160 million yuan.

Li Qiuxi, president of the Shanxi Food Industry Association, was invited to attend the forum and delivered a speech.

In his speech, Li Qiuxi pointed out that rice wine, as the oldest wine in my country and the world, has witnessed the historical heritage and prosperity of Huaxia civilization. As a famous place for the northern rice wine, it is also known as the "Northern Dynasties Nan Shao. "". In recent years, the Xinzhou Municipal Party Committee, Municipal Government, Daixian County, Fanxian County Party Committee, and County Government have attached great importance to the rice wine industry, grasped the development opportunities of the Taixin integrated economic zone, centralized integration of advantageous resources, and accelerated the revitalization of the rice wine industry. Through the unremitting efforts of all parties, the fame of "Daizhou rice wine" has risen, the market recognition and reputation are increasing day by day.

Li Qiuxi made suggestions on the next development of Daizhou rice wine from three aspects. Quality empowerment. Quality is the life of all products. Only by always adhering to the quality, always maintaining the spirit of craftsmen, and continuously strengthening the industry's self -discipline and self -improvement. can. Standardization is an important means for the development of "Daizhou rice wine". The reasonable use of "Daizhou Purveyor" is used in standardized interpretation, including the reasonable application of geographical indication product protection and regional public brand construction. Brand empowerment. At present, youthful marketing has risen to a strategic height for the consumer goods market. For the old brand with deep historical and cultural heritage such as "Daizhou rice wine", it is also a major issue. It requires the government and enterprises Promote Daizhou rice wine and the times.

Some photos are from Xinzhou Daily

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