Father's love is like Lan: Father receives flower gifts, flower farmers bloom

This year's Father's Day, "Father Love Ru orchid" became a hot word, and also brought a fire. On the evening of the 19th, Sihui orchids were on the Guangzhou Tower, and the Father's Day Cloud Concert was watched by the Father's Day Cloud. Message from the circle of friends: "Father's Day in the future, the Lanhua of the Sihui Lan in Guangdong has always been with you."

Fourth, the Father's Day is exclusive to the Father's Day, and the volume prices have been successfully increased. According to the data of the agricultural and rural departments of Sihui City, the Lanhua Orchids were "hot -season" in June. The sales volume increased by three times year -on -year from last year's Father's Day, and the unit price increase was nearly 50%.

The father who smiled is also the father of "Dad's Daddy Blast". Their "fancy" show happiness, Hurun, who has a rich list, Sun Qixin, president of China Agricultural University, and the peasant father in the student lens of Guangdong University of Technology ...

On Father's Day, the topic of "Guangdong Sihui used orchids to express love to his father" exceeded 20 million, and rushed to the top of the same city on Weibo.

Li Weizhong, Secretary of the Municipal Party Committee of the Fourth Association of Zhaoqing, Guangdong believes that this is a practice of participating in many parties and activating the rural industry with culture.

Lan Qi Four Clubs, Goulian Rura Mountain Father's Love

The Provincial Agricultural and Rural Affairs Department's market special class and the leadership team of the party and government of the Sihui City conscientiously study and implement the spirit of the 13th Provincial Party Congress. Everyone is thinking, playing four cards of "industry, market, science and technology, and culture" to promote agriculture High -quality development, the experience of the "12221" market system has achieved the experience of a batch of special agricultural products in Guangdong. The two sides reached a consensus, dig deep into the cultural heritage and value connotation of orchids, empowering the revitalization of rural industries with cultural empowerment, and based on exploring the prevention and control of epidemics and economic development.

Chinese traditional culture respects "Rand", noble feelings, indifferent to Mingzhi, self -dedication, selfless dedication, and the four sects have been long for a long time. Lan culture has accumulated accumulation, cultural heritage and industrial complement each other. The "Linghai Orchid Yan" edited by Jin Ce in the Qing Dynasty wrote: "In the past, the four conferences of Su Gao, the garden of Jiang Gui, the most prosperous orchid."

Sihui orchid industrialization developed rapidly after the millennium. Chen Xingxing, a Taiwanese businessman, set up the first orchid company in Shigou Town, Sihui City. Lanhua professional town ", Guangdong Province" one village, one product, one town and one industry "professional town (orchid).

In recent years, the competition of homogeneity in the domestic flower industry has been actively seeking changes. A group of party and government leaders at the Fourth Association tried to use this as a small incision to carry out the exploration of the upgrading of characteristic industries. Due to the impact of the epidemic in these years, the flower business is not easy to do. At present, there are 62 orchid companies in Sihui City. The orchid planting area is nearly 10,000 acres. The series of more than 230 varieties, facing certain sales pressure.

Guangdong Sihui Orchid Industry Base.

Seeing Xu Wen's pineapple "fire out of fire", in early May, Li Weizhong, secretary of the Municipal Party Committee of the Sihui Municipal Party Committee, led a team to the Provincial Agricultural and Rural Affairs Department to "learn". At the meeting, the golden ideas of "Father Love Lan Lan" were collided. The responsible comrades in charge of the Provincial Agricultural and Rural Affairs Department believe that Father's Day is a festival that is often ignored. If you have carnations like Mother's Day, consumers are more likely to be ignited. Grasp the Father's Day to create a super IP of the Sihui Orchid. The emotional resonance of the orchid "will bring more new value increase to the orchid.

The burden of the people picked up, and everyone picked up the firewood. On May 7th, the Sihui immediately organized the Sihui Orchid Industry Development Working Conference to form an implementation plan with all parties to discuss and deploy the 2022 Sihui Orchid "12221" marketing work. On May 10th, Sihui officially established the Sihui Orchid Marketing Class (hereinafter referred to as the "Working Class"). With "12221" as a guide to the action, seize the marketing node, and take the lead in the province to start and formulate the "roadmap diagram of orchid marketing. "".

Sihui Orchid Industry Development Work Conference.

Someone once suggested that "people often say that father love is like mountains, but the Sihui has created the concept of 'father love like orchids'. How can this say?" As a result, more people's interpretation accepted this statement. Everyone believes that orchids have the reputation of "gentleman in the flower", and have a strong and peaceful temperament, which is in line with the great and deep father's love.

The theme song "Father Love Lan Lan" created by the art workers of Sihui City was launched on more than 150 music platforms around the world. "In the Concert of Father's Day Cloud in Sihui Orchids in Guangdong, the Children's Choir of Sihui City Radio and Television performed" Father Love Lan Lan "with the voices of the Tongtong Tong.

Sihui City Radio and Television Children's Choir sang.

"Such concepts match the trend of increasingly younger planning and mainstream consumer groups." Li Jinxi, head of the work class of rural rejuvenation cultural service industrial parks in Guangdong Province, introduced the cultural significance of the four associations to dig and develop the cultural significance of orchids, giving them " The new value of Father's Love Ru Lan "allows mainstream consumer groups to experience the concrete carrier in the connotation of" Father's Day ".

For the first time, Tang Ying came to the front of the camera to endorse the "Hometown of Chinese Father Lan". "In the name of Love, Give Father Youlan" video short video on the entire network, Tang Ying put on Hanfu, dignified and elegant, "meets four water, and the flowers are flowing. What about a flower for you? Father. "The mountains and orchids of Sihui left a wonderful impression on people. Tang Ying, deputy secretary of the Municipal Party Committee of the Fourth Club, endorsed the hometown of Chinese Father Lan

Lan Yu is affectionate, and the ancient and modern quotes

Gift to your father, how to make young people like your products? On May 30, the first rural revitalization script in the country was launched. Guangzhou 技 Culture and Technology Co., Ltd. uses the holographic digital system to tell players the story and cultural connotation of Simiao Lanhua, and also provide players with an immersive experience.

The first rural rejuvenation script control "Father Love Lan".

"Great eyes!" After experiencing some experience, Liang Chaowen, the leader of the "Orchid Working Group" of the Provincial Foreign Economic Agricultural Cooperation Center, said that combining the simple image of orchids with the expression of the trend is more likely to enhance the player's "fatherly love like father's love like father's love like father love The sense of identity of Lan "stimulates consumption willingness.

Wear VR glasses "immersive" experience script control.

Orchids and father's love blend together, the traditional and deep orchid culture infiltrates people's hearts, and it also promotes the Chinese filial culture that is grateful to the father. At home and abroad.

Professor Sun Qixin, President of China Agricultural University, received his daughter's Dralan given to him by his daughter on the eve of Father's Day. "This should be the best Father's Day gift I received. Orchids are known for their quietness and nobleness. I look forward to the elegance of orchids to become a gift for Father's Day." Sun Qixin said.

Professor Sun Qixin, President of China Agricultural University, received orchids

Hu Run's chairman Hurun also received Sihui orchid. "Four Hui orchids can appear on the" Best List "of Father's Day Gifts, which can be called the perfect Father's Day gift."

Hu Run's chairman Hurun also received Sihui orchid.

Chi Shuyan, who participated in the essay of "Father Love Ru Lan" theme, said, "Calling gifts to her mother will be very happy and shared with each other. And his father, he will only look serious, and then secretly happily in his heart. ... This is the clumsy and deep father's love, just like orchids. It is difficult to smell if you don't smell it carefully. "

Since the theme of the Father's Day of Father Like Lan "and the three -expert book collection activities, the contributions have continued. The submitters have students, teachers, doctors, company staff, workers, ordinary netizens ..." Father Love Ru Lan "has caused The resonance of many people.

The contribution article "My name is Wang Hua, Orchid's Flower" of Wanghua Wanghua, a doctor of medical and pediatrician, received more than 400,000 readings in just one week. In front of a armored brigade of the Guangdong Military Region where his father joined the army that year, Wang Hua "I watched him still standing, but it was no longer a great shore of the year." She has been troubled by Wang Hua, the rustic name of Wang Hua, to settle with her father and the name at this moment. "Born in this peaceful age that my father laid and held us, while taking advantage of the good spring light, it was beautiful and enthusiastically to bloom, it was the whole meaning of life, and it was also the father of his father."

Lan watching heart song, leisurely help agricultural sentiment

A dense cultural marketing operation has become a powerful means for Sihui orchid to increase brand positioning and product added value and profit. In order to help farmers increase their income, this goal has always been very clear. According to WeChat big data analysis, since June, the Sihui Lanhua WeChat index has soared, and the overall index has increased by 1496.77%month -on -month, reaching its peak in the past year. Orchid product line quickly kept up the rhythm of marketing. On May 20th, the Four Association launched eight "Father's Day Flowers" and a Father's Day exclusive flower. Each flower language corresponds to the characteristics of the father. Among them, Father's Day exclusive flower Butterfly Wenxinlan- "Qitian Dasheng" (also known as "Father Orchid"), it is named after the appearance of "Qitian Dasheng". Guard the children like to grow.

The exclusive flower of Father's Day is "Qitian Dasheng".

On June 2nd, "Father's Day Flower Ceremony" ushered in the market and opened the door. Yuan, Boutique Gift Box 148 yuan, high -end gift box 238 yuan. "Pan Qiming, general manager of Yalangfang, introduced 5 days of sales exceeding 2000 orders, and the sales amount exceeded 300,000 yuan. During the off-season in May to June of the previous year, the general shipment price in the field in the field was about 20 yuan, and the shipping price increased to nearly 40 yuan this year, and the income of flower farmers increased.

Guangdong Sihui Orchid "Father's Day Flower Gift" gift box.

On June 10, the launching ceremony of the "12221" market system construction system construction system of Sihui orchid in Guangdong was held in Sihui City, Zhaoqing. At the event, the local orchid planting experts, marketing experts, scientific research experts, and cultural experts gathered. Fourth, the fourth will continue to strengthen in planting technology, varieties, cultural communication, and e -commerce tracks to create a golden signboard of the "Chinese Father's Hometown".

Orchid planting experts, orchid marketing experts.

According to statistics, in the first half of this year, Wanluxing's sales exceeded 65 million yuan, more than 40.3 million yuan in turnover of the annual turnover of 2021, of which the sales of the 30th antenna before Father's Day reached 15.68 million yuan, an increase of nearly three times year -on -year. On the same day, nearly 700,000 yuan was cut, a year -on -year increase. "We have witnessed the creative planning, promotion and implementation of the creativity of 'orchid+Father's Day'. I saw the gratitude of the orchid agriculture's joy in the gradual achievement of industrial efficiency, product appreciation, and farmers' income." Miles, Sihui Orchids became the standard and ritual product of this festival.

Guangdong Sihui Orchid "Father's Day Flower Ceremony".

"'Father's Love Ru orchid" proposed, let the Sihui Orchid successfully counterattack the "off -season hot -selling". "Ling Junjie, president of the Sihui Orchid Association and the head of Wanlu Xing Flower Planting Co., Ltd., said that orchids have become up and down It can be sold in half a year.

"Originally the busiest season of orchid sales in the year was the Spring Festival. Now Father's Day is also busy. If you can continue, there will be two peak sales seasons a year." "Busy" means sales for him, orchids sell well, the life of the family is guaranteed, and the days will be better.

Flower farmers are taking care of orchids.

Open a new bureau and conspire. The 30 days when the Sihui Orchids really worked hard, the market was in front of the production, creating a set of numbers that made Hua Nong laugh and blossom: the number of views on the sales platform of the Sihui Orchids increased by nearly 4 times the year -on -year, and the average unit price was large. The oblique line increases to nearly 60 yuan, and the online and offline volume prices have risen.

The orchid was hot, the four would be red, the industry was strong, and the flower farmers laughed. Li Weizhong said that the construction of the "12221" market system of the Four Club Orchids, to promote the high -quality development of the industry in the city, and launched the characteristic brand of the "Four Music Orchids". Fourth, the fourth meeting must be closely grasped to the development of the four -fry orchid online trading platform, and the sales channels such as "network live broadcast" will be broaden. "Chinese Father's Hometown of Lan Lan" continues to promote farmers' income.

[Author] Zhang Yanyu Zhou Zhifang Li Jinxi

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