Entrepreneurship in Longjiang ｜ "Li Xiaoshen" returned to his hometown to start a business "Sample!"

"There is always such a picture in my mind. Build a stupid oil plant in the east of the village. The integration of these resources, sold to the whole country and the world. "

The portrait of this "Dream Painting" is Li Chencan, Zhang Huatun, Xingbei Village, Wanfa Town, Bayan County. Over the years, she has driven the folks to get rich together through e -commerce, and she is famous in the local area.

Li Chencan's work

She has eaten the landslide to go to the "spring" road

Li Chencan is an ordinary rural girl. In the sixth grade of elementary school, the pillar of her family -her father was hemiplegia because of cerebral thrombosis. Since then, the family has lost a stable economic source and has become a poor household in the village. Little Li Chencan will change his destiny through knowledge. She learned more hard.

In 2004, Li Chencan became the first college student in the village, but at that time, the food and clothing at home were not guaranteed. It was a luxury to go to school. To bear the burden of family, go to Guangzhou alone, after work, get up early to make small buying and selling, setting up stalls ...

At that time, the online store had just risen in the south. Li Chencan saw business opportunities. She loved to think about the opening of the online store. Without the money to go to the training class, I learned the operation practices such as drawing software and online shop decoration skills. In 2012, she registered the first online store and set up a kind and warm name "Small Spring".

The taste of her hometown has become the direction of her development

Drifting in other places, in order to save life expenditures, Li Chencan often asked her hometown to mail her some foods such as dried vegetables and sauces. The local products are well received by colleagues. "

Occasionally, a northeast fellow said casually: "It has not been returned for 5 years away from the hometown.

In a simple sentence, Li Chencan was inspired, and she had the idea of ​​selling agricultural products to sell hometown. In 2014, Li Chencan asked his family to help organize the acquisition of local specialties. The villagers heard that ordinary farmhouses such as sticky bean bags, big cakes, pigs, and bars they eat daily can "hang" the Internet for sale.

With a relatively stable source of sources, Li Chencan completely transformed the "small spring" into a specialty store specialty store. And wrote a sentence on the homepage of the online store: let the fellow villagers be wandering a taste of a hometown, and make a little money to make your life glorious.

Under careful care, the number of orders for online stores gradually increased, and Li Chencan's e -commerce entrepreneurial road stepped into the right track.

"Now the country advocates the development of rural e -commerce and helps to fight poverty. It is currently the opportunity to develop. Simply return to the hometown to lead the villagers to develop together?"

In October 2018, Li Chencan was sincere invitation from the then party secretary of Wanfa Town to Dong Yanhai. She completely gave up urban life and returned to Xingbei Village to develop the e -commerce industry. At this point, Li Chencan rooted his career in this place where she raised her.

"The black soil resources in their hometown are rich in organic green agricultural products, but my father and villagers are looking for food and eating everywhere. Many people's lives are still not rich. , To change destiny, it is worth doing. "

The extended industrial chain expands her entrepreneurial space

After returning to the hometown, Li Chencan set out to integrate the courtyard resources, encouraging the folks to use the small vegetable gardens before and after planting green vegetables. Li Chencan took the folks to plant together, produced and processed together, and sold online.

In the past two years, the villager Gao Xuejie's half -acre vegetable garden was planted for online stores in front of the house. Gao Xuejie said that Li Chencan asked us to use farmhouse fertilizer, physical method to remove insects, and remove diseases. When the vegetables are mature, the inspection and inspection can be acquired.

Li Chencan said: "The Northeast people who wandered outside liked to find 'old flavors' and tasted 'when they were a child'. In fact, consumers bought a feeling, so we should try to restore the taste of the ingredients. In addition, on the network platform on the network platform Making the food industry is a "mouthful and reputation" business, and it is difficult to adjust the mouths, but I believe that as long as our ingredients are strictly controlled in every link, it will definitely win the recognition of consumers. ! ""

In mid -June, outside the processing workshop, the flavor of the sauce overflowed. Li Chencan combed a capable short hair and was neatly worn to "pound the sauce" with the workers. Li Chencan reads: "Northeast farm sauce is the same as breeding crops. It is particular about seasonal. Only the next sauce is the next year. I am familiar with the taste of my big sauce. I place an order early, waiting for the summer solstice to taste the new sauce. "

Pickle

In the past few years, Li Chencan has used more than 30 traditional pickles in his hometown, dozens of special noodles cakes, dried vegetables, frozen pear frozen cabbage in winter, oily beans, drought cucumbers in summer, etc. Sell ​​through the Internet to all parts of the country. At the same time, the daily work of the folks has become a more meaningful job. The folks slowly became an indispensable member of the Li Chencan e -commerce team. In another month, there will be more than 50 folks who work part -time for Li Chencan this year, and the average annual income of 5,000 yuan to 50,000 yuan is expected to work part -time for Li Chencan.

Li Chencan, who had eaten poor and suffering, took the lead in leading the villagers to the responsibility. She studied a variety of poverty alleviation methods, such as e -commerce training, opening an online store to start a business, and providing migrant positions.In 2021, she signed an agreement with 83 poor households in the town, providing more than 20 migrant positions, driving more than 20 mature online stores, and selling more than 5 million yuan in agricultural products.Make dumplings

Her efforts were recognized and supported by leaders at all levels of provinces, cities and counties.In 2021, Li Chencan was rated as an outstanding leader in rural entrepreneurship and innovation in the country, an outstanding migrant worker in Heilong Province, and an excellent leader of Rural Entrepreneurship and Innovation in Heilongjiang Province.At the same time, her e -commerce base was also rated as a national demonstration base for poverty alleviation.

The rural e -commerce training school she opened this year continues to train practical talents for rural e -commerce, build a food brand with hometown characteristics, and spread inconspicuous agricultural products and hometown from black land, and spread to further through the Internet.

Source: Lottery News

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