"Overseas Chinese" see Chinese Medicine Health Care Service Warm Overseas Chinese Heart -Henan Overseas Chinese Federation of Chinese Medicine Culture Communication Action successfully held

Shan Ze condensed the summer, Xia is close to Ye Chengyu. On the occasion of the arrival of summer, in order to better play the unique role of Chinese medicine in terms of disease prevention, treatment, rehabilitation prevention, etc., with the care of Chinese medicine culture, warm overseas Chinese and cultural exchanges, from June, the Henan Provincial Overseas Chinese Federation Together with Henan University of Traditional Chinese Medicine, the second season of traditional Chinese medicine cultural communication operations were invited to explain the knowledge of traditional Chinese medicine health care at home and abroad. This season's action has strengthened interaction in form, reflected practicality in content expression, and highlights innovation in communication methods. Activity.

Pay attention to online interaction and collect extensive solicitation issues

In order to better practice the purpose of the overseas Chinese service, this season's event has adopted a new model of "Online Call for hot issues+videos of traditional Chinese medicine experts", focusing on enhancing interaction with overseas Chinese at home and abroad, and ensuring health issues that focus on topics of overseas Chinese. Before the start of the event, the "TCM Knowledge You Most You Want to Know the TCM Knowledge" was launched through Weibo, Douyin and other new media platforms. Nearly 10,000 times, a total of more than a hundred health and health problems were collected. Launch online voting online on the new media platform and WeChat group, and once again invite overseas Chinese to vote for the health issues that they care about to screen out the hottest, most representative, and most wide audience hot issues.

Invite well -known experts to explain practical tricks

In -depth cooperation with the Third Affiliated Hospital of Henan University of Traditional Chinese Medicine, combined with the results of the voting of overseas Chinese, selected 13 hot issues, and invited well -known Chinese medicine experts in the relevant fields of the hospital to produce a special video of the special video. , The easiest way to learn exercise, etc., explain practical Chinese medicine health tricks to overseas Chinese at home and abroad, and hang the "Expert Number" online for overseas Chinese and Chinese medicine enthusiasts at home and abroad. Life is closely related.

Innovate the way of communication and create circles activities

Traditional Chinese medicine culture is an important part of the excellent traditional culture of the Chinese nation. In order to further enhance the overseas popularity and influence of traditional Chinese medicine culture in our province, this event passed the "Daheqiao Yin" Overseas Communication Service Center co -founded by the Provincial Overseas Chinese Federation and Henan Daily Newspaper Group. , Expand the volume of propagation. Integration#Henan Recommended Officer#This hot topic with 300 million network views has been achieved to pay attention to the extensiveization of the audience; setting in 6 major platforms such as Douyin, Weibo, Kuaishou, Video Board, Yu Video APP, and Public Account. Holding the whole#publicity topic to the whole of the healthy recruitment to realize the diversification of the transmission pathway; through the "launching ceremony+video interview+continuous announcement", to achieve the systemic content of the communication; The way of realizing the form of communication. As of now,#I recommend Henan#and#These wonderful recruitments to hold the whole#topic view of 4.7 million times, which have been widely praised by overseas Chinese and Chinese medicine enthusiasts at home and abroad, and once again set off a widespread attention from overseas Chinese at home and abroad. The warm atmosphere of medical knowledge and inheritance to promote Chinese culture.

Supply: Li Dandan Zhang Bohua, Henan Province

Edit: Liu Feifei

Review: Ma Ming

Coordinating: Ma Qisheng

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