Three questions about Zhejiang Sports: How does the "camping economy" develop high -quality and sustainable?

Author:China Well -off Time:2022.06.22

China Well -off. June 18th how can a reporter Zhou Chuanren's "camping economy" develop high -quality and sustainable development? How is "sports+camping" deeply combined? On June 16th, it was directed by the Zhejiang Provincial Sports Bureau, hosted by the Provincial Sports Industry Federation, and hosted by the Cultural and Radio, Television Tourism and Sports Bureau of Dazhou District, Ningbo City, and the Zhejiang Provincial Outdoor Camping Industry Development Seminar and The seventh phase of the Zhejiang Sports Industry Salon was held in Ningbo.

Bao Xuejun, deputy secretary and deputy director of the Zhejiang Sports Bureau, Li Hua, deputy director of the Zhejiang Sports Bureau, Jiang Jiancheng, Director of the Economic Division of the Zhejiang Provincial Sports Bureau, He Changyuan, Deputy Secretary and Deputy Director of the Party Group and Deputy Director of Ningbo Municipal Sports Bureau, Leaders such as Zhu Xiaoli, deputy district, attended the meeting. The province's outdoor supplies manufacturers, outdoor sports experts and scholars, and leading entrepreneur entrepreneurs in camping gathered in Ningbo Yinzhou to share and exchanges the topics of outdoor camping industry, underlying business logic, and revitalizing the countryside.

One question: Camping, is it hot?

Although not everyone's car trunk is stuffed with tents, sky curtains, egg roll tables, and moon chairs, many people perceive through social media and short video platforms: camping fire.

In the context of the normalization of the epidemic prevention and control, camping meets the parent -child needs of urban families and the social needs of urban people. The camping economy has also become a rare economic growth pole under the haze of the epidemic.

So, how "fire" is the camping? A set of data on Tmall e -commerce platform shows that the sales of tents and sky curtains in Tmall increased by more than 2100%year -on -year in mid -April to May this year.

According to the official survey of Xiaohongshu, "Camping+" is an entrance of outdoor camping activities. Many outdoor movements such as flying, fishing, hiking, climbing, rock climbing, cycling, paddle boards have become important "addition" in camping experience, and they are also urban young people. The main movement of outdoor camping consumption.

"On a certain e -commerce platform, we can sell 500,000 on a hiking sleeping bag in a year." The relevant person in charge of the Zhejiang Morning Movement revealed that the sales of equipment products in 2021 were about 550 million yuan, and the proportion of tents accounted for the proportion of tents. About 32%, the sales of equipment products in the first quarter of 2022 increased by three times year -on -year.

Second question: How is "sports+camping" deeply combined?

In the past 17 years, as the birthplace and place of practice of "Green Water and Qingshan is the Golden Mountains and Silver Mountains", Zhejiang has unswervingly follow the road of "Green Water and Qingshan is the Golden Mountains and Yinshan", and persisted in promoting the construction of ecological provinces and obtaining it. The fruitful results of green development.

"Sports+Camping" fully activates the green mountains and green mountains. The Wuyi Dadou Mountain Flight Camp with the theme of Aviation Movement and Xianxiang Airlines Flight Camp in Ningbo Laizhou, Qiandao Lake Star International Camping and Moganshan Jiuqi International Camp with racing and riding behaviors, Fun Xiang, with the theme of water sports Lake cities are exquisite camping sites, Qiandao Lake Shilin Harbor Sports Town ... More and more sports and casual camping areas have promoted the masses to enjoy the "green mountains and green mountains" in sports and harvest "Jinshan Yinshan".

At the scene, Li Hua pointed out that camping is a lifestyle of a civilized society. The green mountains and green mountains in Zhejiang need camping enthusiasts to participate and develop together.目前，我省露营行业仍处起步阶段，运动户外从业者应积极拓展露营形式，打造户外文化，让露营“由休闲变运动、由打卡变生活、由度日变过夜、由活动变经济、由The virtual fire becomes a real fire. "

In a gas station in Luzhou District, Ningbo City, the two domestic brands of tents were placed in a prominent position in the supermarket. The subtext seems to be that as long as the tent is installed in the trunk, a camping can be started immediately ... "Ningbo manufacturing" behind the "exquisite camping".

It is understood that the place of this event was actively promoted to the sports industry with the integration of the sports industry with tourism, culture, and health, and cultivated development carriers such as Xianxiang Airlines and Yunlonglongzhou Town to convert green ecological value conversion with sports. Do a good job of "sports+".

Three questions: How can the "camping economy" develop high -quality and sustainable?

According to the forecast of the industry consulting agency, the size of China's camping core market in 2022 will exceed 100 billion yuan for the first time. By 2025, the relevant data is expected to reach a new high.

The predicted data excited many people in the industry. In Zhejiang, how to burn the "camping" more?

At the seminar, the representative of the camping site proposed that at present, the entry of camping enterprises and the guarantee of supporting services still need to be improved. It is urgent to introduce relevant industry standards and management specifications. To this end, the salon has released the "Sustainable Development of the Camping Industry in Zhejiang Province · "

Declaration advocates focusing on ecological environmental protection, promoting the integration of camp economy and nature protection, and realizing harmony between man and nature. Adhere to the guidance of outdoor movement, the advantages of superficial ecological advantages, change the green mountains and green mountains as Jinshan Yinshan, and provide a green economic plan for the construction of a common prosperity demonstration zone. At the same time, the establishment of cooperation, communication, and sharing mechanisms for multi -party, enterprise, research, and various parties, strengthen the cultivation and guidance of the camping industry, introduce industrial support policies, accelerate the development of industry standards and standards, and help the outdoor camping industry system continuously improve.

It is reported that the "Declaration" is the third time the Zhejiang Sports Industry Salon released the industry. From the perspective of previous activities, the Provincial Sports Industry Federation from the "Mogan Mountain Declaration" that focuses on the development of the outdoor sports industry to the "Linhai Declaration" that pays attention to the safety of off -road events, and the release of the "Declaration" has become a series of Zhejiang Sporta Industry Salon Activities. The results, from the perspective of industry self -discipline, promoted the high -quality development of Zhejiang's sports industry to a certain extent. "Sports revitalize the countryside, camping activates the countryside." As the president of the Zhejiang Sports Industry Federation, Li Hua proposed to use the "hundred villages and ten accounts" brand activities to promote "sports industry to help the rich" and form Zhejiang model. It is reported that in late June, the Zhejiang Provincial Sports Industry Federation will work with the cubic cubic cubic and Sina Zhejiang to launch the "Baicun and Wan Tell". The rural consumer system helps rural revitalization.

"Camping is both sports and culture. To do a camping with content, continue to give the" freshness "." Bao Xuejun concluded that the outdoor camping industry has developed rapidly, and the strings of safety cannot be relaxed. At the same time, we must enhance the entertainment of camping. Sexuality, cooperation, social nature, the content of implantation of outdoor sports, bigger and stronger sports+camping articles, and strive to make Zhejiang one of the best camping destinations in the country.