"Bilingual with goods" peach mildew and long hair?New Oriental response

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Oriental selection was complained to peach mold and rotten long hair

"Oriental Selection" was complained to peach mold and long hair

Beijing citizen Xiao Liu (pseudonym) broke the news that on June 9, he placed 4.5 ~ 5 catties of Shaanxi peaches in the "Eastern Selection" live room. One is mildew and long hair.

After reflecting the customer service, the merchant quickly issued a full refund to Xiao Liu, but Xiao Liu still had doubts: the damage of the peach was so serious, how did they "select"?

The peach received by Xiao Liu

According to the logistics record shown by Xiao Liu, after the order was placed on June 9, the package was issued at 16:32 on June 10th, and was collected from Zhongtong Express at 18:37. After this package experienced the stations of Xi'an Yang Ling, Xi'an Transfer Center, Jingnan Transfer Center, and Beijing Shijingshan Apple Garden, etc., it was collected by the Express Station at 13:14 on June 13.

At 13:43 on June 15th, after the pickup code was collected and took away the package, Xiao Liu found that the peaches in the box had some deterioration. Xiao Liu immediately contacted the customer service of the live broadcast room and asked the other party to deal with it.

The screenshot shows that from receiving to the full refund, after the return of Xiao Liu to a return appeal, the processing process of the "Oriental Selection" live room is about half an hour. The reporter contacted the "Eastern Selection" live room customer service staff. The other party said that for such consumers to ask for appeal, their rules were "receiving feedback, and they would dock in business as soon as they had time."

Xiao Liu's refund record

New Oriental responds to "peach mildew and rotten hair"

On June 20, in response to this matter, New Oriental Online told reporters that "Related feedback has been received, we pay great attention to the satisfaction of consumers in the live broadcast room, and have been refunded to consumers in time."

The reporter noticed that this is not the first time that the selection of Oriental selection has exposed product control. Earlier, some consumers reported on social platforms that the weight of the single fruits that they purchased on the East has not reached the size of the commitment. After negotiating with the merchants involved, a full refund was obtained. Another consumer claims that the prawns they bought have been turned off when they were received.

At the end of last year, New Oriental Online began to transform into a live broadcast of agricultural products and founded Oriental selection. Yu Minhong once planned, "The future of New Oriental Online is to establish Oriental Selection Live Selling System and Transform into E -commerce Platform with Agricultural Product Screening and Sales as the core."

New Oriental Transformed and bringing agricultural products has been questioned. Recently, its live broadcast room launched a new model of bilingual goods, once rushing to the top of Douyin live broadcast. As of June 16, the number of fans in the East has exceeded the tens of millions.

"New Oriental with goods is a good track." Zhang Yi, chief analyst of Ai Media Consulting, who has been paying attention to in the e -commerce industry for a long time, believes that the current product products, food, and knowledge products of the live broadcast e -commerce platform are mainly industrial products, food, and knowledge products. The standardization of industrial products will be relatively high, the purchase price is more transparent, and it is difficult for enterprises to have high profit margins. Although agricultural products are not standardized, their prices have a large floating space, and there is a possibility of obtaining higher profits.

But it is not easy to bring the goods with goods. Zhang Yi told reporters that agricultural products are susceptible to deterioration, pesticide residues, food safety and other issues, and they are non -standard products. The quality control is extremely difficult.

For the difficulty of bringing agricultural products with goods, Sun Dongxu, New Oriental Online CEO, also said that due to challenges such as non -standardization of agricultural products, difficult logistics, and difficulty in product control, New Oriental Online's requirements for suppliers are very harsh. Top merchant cooperation. In terms of selection, Oriental selection requires that all products must have a corresponding quality inspection report, and through anonymous purchases, the samples of the supplier are the same as the actual commodity.

Agricultural products are recognized as three major difficulties in the live broadcast of goods

Food -based agricultural products are the main product direction of "East Selection".

Li Weilong, a practitioner of the e -commerce industry and the founding partner of the new consumer community dolphin club, told Hongxing News that a friend of his friends also purchased the steamed buns sold in the "Oriental Selection" live room and found hair in the steamed buns. Although the "Oriental Selection" live room was quickly dealt with, saying that it could be refunded or replenished, it still left a bad impression for consumers.

"Not only their family problems, there are basically various problems when touching agricultural products." He said that the agricultural track selected by New Oriental is the most difficult category among live e -commerce, in the e -commerce industry There are three major difficulties in agricultural products:

First of all, agricultural products are non -standard products, and the quality is not easy to control;

Second, the logistics is difficult, it is difficult to save, the shelf life is short, and the transportation time is easy to damage;

The most critical point is that the profit margin is very low.

Li Weilong pointed out that the "Oriental Selection" that was only started in the early days is in the early days as Luo Yonghao. It has encountered problems such as peach damage and hair buns. Actively respond to and deal with it. " The best way to solve it is to immediately refund you to solve dissatisfaction. "

Source: News Morning News, Red Star News, Southern Metropolis Daily, Farmers Daily

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