Why does the flying disk "come out of the circle" in the middle of the young people

After nearly 16 years in the Hantan in the Hantan movement, Zhang Kun and the heat waves in the unknown place hit a full heart. He saw that people were attracted by the heat waves, and they gathered together to create a new heat wave. It became a blue ocean.

Since the spring of last year, there have been more and more flying trains on the sports fields of cities such as North, Shang, Guang, and Shenzhen. Since then, fashion trend media and social platforms have been further promoted, making the flying tray movement quickly become a new social currency of young people. And with the discussion of its movement, gender issues, participation in motivation and other topics with the traffic arrival, and behind the "confrontation", this emerging trend movement is not satisfied with the image of strange and familiar image, participating in participation, participating in participation, participating in participation, participating in participation, participating Those hope it can be "seen more completely."

"Sky Election Flying Disk" quickly "out of the circle"

"I have never thought it would be so hot." As the earliest batch of flying disk players in China, Zhang Kun, known as "Beijing Flying Plate Godfather", was a little wondering about the sudden busyness. After this niche movement can break the circle, not to mention the emergence of the epidemic in 2020, and many offline activities have completely stopped. Zhang Kun thought that his career would continue to be cold.

In 2005, when Zhang Kun, who was still studying in the university, heard from the mouth of Scotland, heard that the flying disk, almost all the players in the United States were foreign people in China. "At that time, the number of players across the country was about three digits." After graduating Entering a state -owned enterprise engaged in computer -related work, the flying tray re -entered life. Since then, he and his friends have set up a club "Beijing Bang" composed of domestic players. In 2019, when he felt burnout in the workplace, he was determined to take root in the flying circle. Several fixed teaching every week was like the headlights that he took the initiative to knock on the door, but he could not illuminate the road, but he could illuminate the road.

Zhang Kun has seen "no one's football field" and was asked during the active promotion: "Isn't the flying tray playing with a dog?" Therefore, the content of the flying disk on the short video platform can gradually touch his keen nerves. But he did not expect that after the resumption of work, these "signs" on the line became new players who came in offline. "Many people watched short videos and came here curious." A reporter from Youth.com said that the changes in people's health concepts and the change of information dissemination provided room for some niche movements. "Even if the fire is not a flying plate, there will be other projects. '. "

But this gust of gusts are getting stronger. Starting last year, the flying disk appeared frequently in various variety shows. In addition, the star effect made this sport accelerate into the public's vision. In the second half of the year, social media became a new position. The "Top Ten Life Trends of 2022" released in the month shows that in the past year, the release of the relevant content of the flying disk has increased by 6 times year -on -year. This year, during the Qingming holiday, the search volume related to the flying disk on the APP increased by about 24 times compared with the same period last year.

The popularity of online continues to be reflected in reality. Zhang Kun said that there is a normal class every day, and the number of clubs has doubled a few times before. The changes happened almost overnight. According to media reports, the PICK UP event held in Beijing Dongfeng Sports Park last year from 20 people to 80 people per time, less than two months.

"Don't play a flying disk, you feel that you are not fashionable." The common copy in social media found a reason for the newly entered bureau. "I used to play a flying tray in Beijing. Basically, everyone knows which club. After the spring of this year, I can hear a new club appear every day." The event was the first time she watched the flying tray game at close range, but it was not until last year that she became a flying disk player. "At first, I felt that they had played very well, the level was very high, and I couldn't get into it as a newcomer." There is no referee, etc. that attracted her, which is different from traditional sports. After persistence and advancement, she established a flying market "Friends FRIENSBEE" specifically for novice players in September last year. Help more novice to eliminate strangeness. "

Bi Yimeng noticed that Zhang Kun's organizational activities have gradually added a new group. She realized that the flying tray is rapidly fissioning and segmentation from a familiar small circle, showing a trend of supply in short supply.

Why is it a flying disk

In a large number of popular science posts, the extreme flying tray is introduced as "fusion of rugby, football and basketball gameplay, allowing players to group games through various tactical methods in the venue, pass the flying tray to the predetermined area to score." There is no limb body. In contact, the threshold is not high, the requirements for participants, venues and equipment are not harsh, and at the same time, it has strong interest and sociality. The flying tray movement has the foundation of rapid "new". But its natural rights, freedom, and athlete spirit are the key to touching young people at the moment.

"Unlike some traditional team competition movements require a certain foundation, the flying tray can quickly get started, and soon can get a sense of accomplishment from the movement." Bi Yimeng said, "You can take more colorful photos to take a few times. One of the reasons for social media. "As sports enthusiasts, she also participated in the movement of rock climbing, diving, running, etc., but in her opinion, the special attractiveness of the flying disk was also reflected in the educational significance behind the" flying plate spirit ". At the beginning of the launch, due to the influence of the US anti -mainstream culture in the late 1960s, there is no referee in the extreme flying tray competition. Any dispute is to be resolved by the athletes on the field. . "On the green field hovering on the flying plate, every time and transfer, no matter success or failure, someone will shout" Nice Catch "(well received) or applaud to encourage. After each competition, the team members will be gathered in a circle to introduce themselves or express their views on the competition and teammates. Bi Yimeng said, "The social attributes of the team movement are realized in little bit by bit."

In addition, in the flying disk competition, athletes receiving the flying disk cannot move again. They can only complete the offensive or score by passing. The individual's absolute talent cannot directly win the team. "Zhang Kun said that such rules may be more reflected in" fairness ", and" fairness "is also manifested in the men's and women's co -competitions. "

"In this sport, girls can also become a fierce general in the team through their own advantages." Xiaohongshu sports blogger Ma Ge performs active in the topic of "flying disk", and the flying plate equipment and professional suggestions she shared Widely praised, in her opinion, the flying tray is a very friendly movement for women. "Girls are not vulnerable groups and do not need to be protected. They want to get recognition on the field and enjoy the joy of winning the game with teammates. "

However, it cannot be ignored that some bloggers will also have some questions about gender and exercise purposes. In Ma Ge's view, "Recently, the sports that has been loved by me has covered a layer of invisible yarn, but whether it is good or bad, the exercise itself is right. At the same time, the solidification of women is deeply rooted in people's hearts, which is why girls are not enthusiastic about other sports projects. Therefore, shouldn't the public encourage when there is such a sport? "

Ma Ge told a reporter from the China Youth News · China Youth Network that at the beginning, everyone may take the social purpose to participate in the flying disk event, but after contacting the flying disk, more people enjoy the sport with a sports spirit. At the moment of the venue, all the thoughts in my heart disappeared. KPI, OKR, customer needs, and Weekly Daily were left behind. Scores, in addition to work, we must also take it seriously. "

Where is the wind direction

When more people see the charm of the flying disk, the horse racing circle is also rapidly carried out. However, in the process of flirting, some "taste" situation gradually occurred in the process of popularization. For example, in order to solicit new players, some newly established clubs amended the rules of the flying disk to reduce difficulty, and some even reduced the threshold for female players; there were also advertisements that violated professional knowledge on social platforms. The gimmick was king.

"I don't know how to choose a club is also one of the difficulties encountered by novices." Bi Yimeng suggested that before the newbies participated in the event, they had a preliminary understanding of the flying disk sports through popular science videos and posts. The relevant information of coaches and clubs, "The excessive industry demand has led the coach to work fast, but at least it must be familiar with the rules and the technical standards." At the same time, try to choose the event to organize the experience of more experience and "higher professional guarantee."

The rise of the industry rose rapidly, but Bi Yimeng saw the tide side. "Pure novice activities may be more than 100 people at the beginning, and only 10%-20%are left in one or two months later." She said that some participants have a "punch card" mentality, "like watching exhibitions, punch-in coffee shops Similarly, try something new. "But the people staying are easily transformed into deep users. In order to allow them to find more suitable sports scenes, the organizers need to be more careful. Advanced activities; those who like to take pictures can organize the photography bureau; some bureaus requires special volume, and the matching players must be equal. "In addition, there are special girls' bureau or jersey theme bureau," let fly disks and other sports Culture combination. "

The development of the project has also changed in social media. Searching for the content of "flying disks". In addition to wearing and beautiful photos, "club summarizes, avoid thunder", "entry -level equipment blood and tears history", "flying tray running training for the two", " How the flying market is always shaking "and so on, the number of more professional topics has increased, and the event covering cities have also extended to more cities such as Wuhan, Hangzhou, Nanning, and Jiujiang. In addition, in April this year, the Ministry of Education issued the "Notice of Compulsory Education Curriculum Plan and Curriculum Standards (2022 Edition)", and the extreme flying tray was officially included in the compulsory education stage as an emerging sports project.

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