Binzhou News Media Center strives to create "Binzhou samples" promoted by all media popular science

A few days ago, Aili Geng, the vice chairman of the Standing Committee of the National People's Congress, led the law enforcement inspection team of the Standing Committee of the National People's Congress to carry out law enforcement inspections on the implementation of the Science and Technology Population Law, and conducted the city's city to implement the implementation of the science and technology popularization law. The efforts and achievements have fully affirmed. In the meantime, when the law enforcement inspection team went to Binzhou News and Media Center to learn more about the development of the work, the Binzhou News Media Center gave full play to the unique advantages and positive role of the mainstream media, using various forms such as newspaper, online media platforms, and graphic videos. It has played an important role in science popularization.

In recent years, Binzhou News and Media Center has based on the overall development of the city, clarified three points, adhered to the "three full" efforts, and grasped three "degrees". Integration and industrial innovation "dual -type" city construction. Since the "Thirteenth Five -Year Plan", the average media of the Binzhou News and Media Center has published and published various popular science manuscripts, videos, and broadcasts of more than 60,000 articles (one) annually.

Adhere to the "Three All" efforts and make every effort to promote efficient implementation

Binzhou News and Media Center gives full play to its advantages and platforms such as reports, Taiwan, Net, Duan, Micro, and screen, and fully promote the decision -making and deployment of the municipal party committee and municipal government.

Adhere to the participation of the whole mobilization. Binzhou News and Media Center establishes the work concept of "Editor of each reporter is a popular science propagandist", set up a leading group of the national scientific quality work, coordinate leadership, comprehensively mobilize, refine tasks, clarify key points, implement responsibilities, and realize the length of the whole year column. Flowing water continues to line, key activities during key periods, and ink.

Persist in follow -up. Strengthen the awareness of the whole process, the industry chain, and where the key tasks are carried out in the city, the popular science propaganda follows the process of promoting the propaganda throughout, the whole process, and afterwards, focusing on the planning The atmosphere, the process of showing the process, follow -up response afterwards, internal and inside, and the outside of the statement.

Adhere to the spread of all media. Terminals, Taiwan, Net, Duan, Micro, and screen terminals adopt a variety of communication forms. The full media fusion model has gradually become the mainstream of scientific communication reports. In 2018, the central reporter went deep into Guinea in African countries and deeply reported the mining mining and transportation process of aluminum mines in the form of transnational live broadcasts, which conveyed the confidence and determination of Binzhou to build the world's high -end aluminum base base to the world. On May 20, 2022, Song Yongxiang, Secretary of the Municipal Party Committee and Director of the Standing Committee of the Municipal People's Congress, Li Chuntian, Deputy Secretary of the Municipal Party Committee, Mayor Li Chuntian, and Deputy Secretary of the Municipal Party Committee Liang Jinguang attended the "Binzhou Most Beautiful Science and Technology Worker" release ceremony. Live, the viewing volume reached 113,000 on the day.

Clarify the three points, increase the coverage of the coverage surface

Binzhou News and Media Center adheres to the audience as the center, focusing on science popularization objects, positions, and nodes, focusing on value guidance, shortening the distance from the audience, and constantly meeting the audience's needs for popular science.

Refined science object. According to different objects such as adolescents, farmers, industrial workers, and elderly people, the science popularization publicity has been carried out in a purpose and focus, and the effectiveness of science popularization has been effectively improved. Since 2022, the number of clicks of the popular science content of Binzhou.com has a total of 15 million+. Each media publishes the manuscripts of agricultural science and technology, moving customs and customs, and launched a series of reports such as "model workers" and "tribute to front -line workers" to pay attention to scientific resistance and prevention of telecommunications fraud.

Create brand positions. Each layout of science science, each channel says popular science, and each platform has popular science. "Binzhou Daily" creates special editions such as health, education, agriculture, and opened brand columns such as "Sciences around", "Famous Medical and Famous Division" and "Binzhou at Sea", and publishes scientific and technological knowledge in fixed time and layout. Binzhou TV has opened columns such as "Starting Binnia Medicine", "Following the Livelihood" and "Popular Science Theater" to popularize scientific knowledge, spreading scientific methods, and promoting the spirit of science. Binzhou Broadcasting Station produced the "Health Binzhou" column, which sent health knowledge to millions of households in special reports and live broadcast forms. Binzhou.com, master Binzhou WeChat public account to build a science popularization section, integrate scientific common sense, and gather scientific and technological power.

Pay close attention to important nodes. The popular science propaganda was embedded in various types of activities. On July 1, 2021, the 20,000 square meters of environmentally friendly carpets carefully produced by Yangxin Longfu Company was laid into the "July 1st" observation platform in Tiananmen Square. In the Beijing Winter Olympics in 2022, the nano -fiber membrane protective masks and antiviral protection sets developed by Yuejia Textiles all appeared. The media followed up for the first time to enhance the city's confidence in scientific and technological innovation. In the prevention and control of the new coronary pneumonia epidemic, Binzhou media produced and published scientific prevention and control common sense, guided the masses to scientifically resist epidemic, and helped win the anti -control war and hindrance war.

Grasp the three "degrees" and seek practical results with hard work

In the era of the whole media, the development of media integration has accelerated. Binzhou News and Media Center closely focuses on the center, close to the needs of the audience and the laws of communication, and keeps innovation and breakthroughs in reform.

Substance. Firmly grasp the work of the Municipal Party Committee and Municipal Government Center, vigorously publicize the policy measures and positive results of Binzhou in scientific and technological innovation, talent introduction, and achievement transformation, amplify the sound of "Industrial Binzhou", "Science and Technology Binzhou" and "Open Binzhou" sound, and strengthen the "dual type" "Urban construction. Grasp the key elements internally, continue to promote the specialization of editing and editing, deepen the performance evaluation system, strengthen the role of party media command and dispatch center hub, and form a good mechanism of really hard work.

Expansion. All media have exerted the advantages of the platform and established a correspondent team in the city's horizontal and versatile. All correspondents in the city can upload materials and manuscripts through the party media command scheduling center. Standing on the "Three Maps", planning and propagating, opening up the upward channel, and using their own platforms to open accounts on the People's Daily client, Xinhuanet client, learning strong country platform, Douyin, WeChat, Netease, etc., vigorously publicize and promote Binzhou Do a good experience in popular science work. There is constant. Science popularization is an important basic work that requires continuous efforts and long -term contributions. The media of Binzhou News and Media Center has spared no effort to popularize scientific knowledge and publicize science popularization for many years, and has contributed to the improvement of the scientific quality of Binzhou. Since 2016, Binzhou Daily and Binzhou.com and Binzhou Science and Technology Association have continued to open the column of "Sciences around them" in fixed layouts and sections, closely combining Binzhou Industry, cutting -edge technology, and people need to increase publicity. Binzhou Television created the "Strive of Binzi" column to popularize the esoteric scientific principles in an easy -to -understand form. Binzhou Broadcasting Station combines the needs of the work of creating a national civilized city, rolling public welfare advertisements such as epidemic prevention and control, healthy life, and strengthening physical exercise every day to guide citizens to develop a scientific, healthy and positive lifestyle.

Su Hongde, director of Binzhou News and Media Center, said: "In the next step, Binzhou News Media Center will adhere to the development of development, popularize popular science knowledge, promote and promote the scientific spirit, scientific ideas, and scientific methods, innovate the form of propaganda, increase Publicity, strive to bring more scientific spiritual forces to the masses, constantly condense "Binzhou samples 'promoted by the whole media science popularization, and contribute to the high -level Fuqiang Binzhou" media power' in the construction of a higher level. "

(Reporter Luo Jun)

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