The highest award of 50,000 yuan 2024 Chengdu World Horticultural Expo Global Collection Startup

Cover Journalist Lai Fangjie Intern Dai Jianglan

On June 24th, there were more than 600 days before the opening of the Chengdu World International Horticultural Expo (hereinafter referred to as "2024 Chengdu World Garden"). The slogan, the emblem, the mascot, the flower flower, and the song scheme, the selection of the World Garden symbol logos with the "characteristics of the times, international levels, Chinese elements, and Chengdu characteristics" were selected to build a group of recognizable Chengdu world. The garden symbol.

Conference site

From now on, the recruiters can download relevant application documents and materials through the official website of the 2024 Chengdu World Fair and the official WeChat public account of the 2024 Chengdu World Garden Association. At 10:00 on July 15, 2022, the special registration page of the official website of the 2024 Chengdu World Garden Association will be officially received and the uploaded documents will be officially received. The deadline for uploading is illegal on August 11, 2022.

2024 meets Chengdu

"Olympic Conference" in the world of flowers and gardening

The World Horticultural Expo is an international gardening exhibition approved by the International Horticultural Producer Association (AIPH) to show the latest results of global gardening and promote harmonious coexistence of man and nature. It is known as the "Olympic" in the world's flower gardening field.

As the first international flower gardening exhibition introduced in the province, the 2024 Chengdu World Garden Association is planned to be held from April 26th to October 28th, 2024. 2024 The main venue of Chengdu World Garden Club is located at the Ecological Green Gallery of the Eastern New Area of ​​Chengdu, with a planned area of ​​3633 acres. Four themes of Xinjin Modern Gardening, Wenjiangchuan Pai Bonsai, Laudu Flower Industry, and Bio Diversity Protection The venue, with the "one master+four auxiliary" office, shows the Sichuan Shu culture with diverse characteristics, presents a "never ending gardening event" for the world.

2024 Chengdu World Garden will strive to create a world gardening event with "characteristics of the times, international levels, Chinese elements, and Chengdu characteristics", and show the construction achievements of the park city demonstration area of ​​the new development concept for the construction of Chengdu construction and practice. The "Chengdu Story", which is a good exploring new practice in the harmonious integration of the mountains and rivers and the transformation and development of the oversized and large cities, so that the city business card of the "park city under the snow mountain" is deeply rooted in people's hearts.

Call the slogan, the emblem, the mascot, the song, the song, the flower

The highest prize of 50,000 yuan can be received

While accelerating the planning and construction of the venue, the World Park Association's Preparatory Committee solicited slogans, emblems, mascots, flowers, and songs to the world. The selection time of the solicitation was ended to the end of August 2022.

Applying the works should closely follow the theme of "Park City Beautiful House", reflect the characteristics of the times and the characteristics of gardening, and realize the unity of ideological, artistic, appreciation and spread. It needs to be elegant to reflect the international perspective and Chinese elements, and fully combine it into the characteristics of the capital. It is original, prominent in the theme, distinctive image, high recognition, easy communication and promotion.

The slogan requirements are simple and loud, the emblem is solemn and eye -catching, the mascot requires lively and cute, the song must be beautiful, easy to sing, and meet the requirements of ecological concepts such as transmitting green environmental protection. Applying works can obtain universal recognition of different cultural backgrounds, different gender and different ages.

The slogan, the emblem, the mascot, and the singing song collected, each set up 1 winning prize, 5 outstanding prizes, and set up corresponding cash rewards, medals, memorial certificates and World Garden club tickets. Among them, the emblem and mascot winning prizes were 30,000 yuan, and the winning prize prizes were 50,000 yuan. The winners of the slogan, the emblem, the mascot, and the winning prize will also have the opportunity to be invited to participate in the opening ceremony of the Chengdu World Garden Club.

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[About the solicitation of specific content]

1. slog

1.1 Design requirements

(1) The theme is clear, simple and fast, and easy to spread.

(2) Reflect the concept of Chengdu characteristic and expression exhibition; it can be fully performed in Chinese and English.

(3) In principle, the same author shall submit more than 3 works (each of which does not exceed 16 Chinese characters). Time) Submitter shall prevail.

1.2 Submit content

(1) Electronic version: Chinese standard fonts with complete content.

(2) Attachment is the text description of the creative concept (within 300 words).

2. Badge

2.1 Design requirements

(1) It must include elements such as "Chengdu", "2024" and "Gardening".

(2) Color map design has unique composition and creativity, clear and smooth patterns, simple and generous colors, meet the requirements of contemporary aesthetics, has a strong visual impact and artistic appeal, with distinctive symbolic significance and gardening charm.

2.2 Submit content

(1) Electronic version -color design draft (A4 paper specifications, clarity is not less than 300dpi, jpg format, including standard color value, standard fonts), and submit a vector map source file (AI /CDR, etc.)

(2) Instructions of creative concepts (within 300 words), the basic elements, design concepts, creative thinking, expression forms and connotations of the design of the design are mainly explained.

(3) Design application scheme, that is, the extension design scheme of the design draft in the plane and three -dimensional design;

(4) Paper version -A4 paper color printing set.

3. mascot

3.1 Design requirements

(1) The shape is simple, bright, lively, cute, and happy. While showing the international gardening event, it fully shows the characteristics of Chengdu.

(2) It should have strong plasticity, creativity, commercial development value, and can be widely used in different fields such as franchise, video promotion, and landscape shaping.

(3) The number is 1 (1 or 1 group can be presented), and it is named for mascots based on the characteristics of the Chengdu World Garden Association and creative concept.

3.2 Submit content

(1) Electronic version -a single positive chart of the mascot (color A4 paper specifications, the sharpness is not less than 300dpi, JPG format, including standard color value, standard fonts), mascot three views, and three -dimensional renderings. The award -winning works must provide vector map source files (AI /CDR, etc.).

(2) Instructions of creative concepts (within 500 words), mainly explain the basic elements, design concepts, creative thinking, expression forms and connotations of design. A mascot works should be named.

(3) Design application scheme (that is, the extension design scheme of the design draft in plane and stereo).

(4) The paper version is presented, a 4 paper color printing set.

4. Songs

4.1 song requirements

(1) The collection of works must be original. It has not been published publicly and has not performed in any way.

(2) The work can reflect the connotation and characteristics of the World Garden Club, fully show the cultural heritage and humanistic spirit of Chengdu. At the same time, it has beautiful melody, easy to record and sing and vocal, and has the ability to become Chengdu's "auditory business card".

(3) Has high -level artistic expression and appeal, which reflects the characteristics of the times. The lyrics can fully reflect the results or significance of the urban construction of Chengdu Park.

(4) There are popular elements, deep memory points, which can resonate and sing high.

4.2 Submit content

(1) One copy of the complete music electronic file (including audio files, score files).

(2) Complete scores, lyrics content (PDF format).

(3) Explanation of the work and the introduction of the author (PDF format).

5. Huahua

Draw 3-5 kinds of flowers (such as hibiscus, begonia, peony, etc.) as alternative flowers, exhibit and carry out online voting activities on the official website of Chengdu World Garden Association. Finally Out of 2024 Chengdu World Garden will spend.

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