Shangma Street Commercial Cultural Tourism integrates new vitality

Shangma Street is a Taiyuan old street with a history of more than 600 years. It is located north of Yingze Street, Yingze District, Taiyuan City, Shanxi Province. It is the road to sacrifice of the royal family of the Ming Dynasty. The Jin Fan of the Ming Dynasty worshiped the late emperor and the Queen of the Emperor Temple. Whenever the National Ceremony, the Zhu of the Zhu clan and the resident officials, via Shangma Street in the north of the West Lane Emperor Temple. The horse is off the car and the sedan, worship, and go to the mouth of Shangma Street in the East Lane of Huangmiao Temple, and leave the sedan.

Yingze District will rely on the cultural accumulation of Shangma Street for hundreds of years to connect Taiyuan Wenmiao, Chongshan Temple, Emperor Temple, Emperor Yamana Middle School, Fumin Lane House, Shanxi University Temple, Old Site of Boai Hospital, Huanghua Pavilion, Paper Taiyuan Taiyuan Historical and cultural resources such as the gate and Chunyang Palace created the historical and cultural features (leisure) blocks of Shangma Street.

It is reported that since 2019, Taiyuan City has designated five historical and cultural features, namely "Temple -Wenyi Lake History and Cultural District", "Governor's Mansion -Zhongtou Street History and Cultural District", "Chengxi Water System History and Cultural feature zone "" Yingze Avenue History and Culture District "," History and Cultural features of Xiaodongmen Street ". Shangma Street is located in the scope of the "Temple of Literature -Wenyi Lake History and Cultural features" and is close to the "Historical features of Yingze Street". Therefore, the historical and cultural style (leisure) district with a strong fireworks of Shangma Street into a fireworks is just at the time that it aims to integrate into the overall planning of the area and the municipal government on the area.

Since 2019, Yingze District has renovated the overall appearance of Malaysia Street Street. At the same time, it has repaired and protects the cultural relics and cultural bloggers within the neighborhood, and reinforced the historical and cultural support of the neighborhood. At the beginning of 2022, Yingze District deeply excavated the relevant historical stories of Shangma Street, gathered in the culture of Taiyuanfu City, innovated the form of publicity, and cleverly used the wall fence space to give full play to the characteristics of the cultural exhibition board lightweight, efficient, colorful and colorful. The old lane series, "Tour Taiyuan Mansion is the history of reading history", the seventh history series, "eating, accommodation, travel, and entertainment in Yingze" series, "cultural folk customs, literary and entertainment crafts" and other promotional cultural walls. And full affirmation.

The picture shows the photo of Li Lin, a still -filled Jin opera "Shangma Street" full of old lady elements

It is understood that there are 132 shops distributed on both sides of Shangma Street Street. Create a "firework gas" and "city well -flavored" rich folk cultural dining characteristic demonstration district.

Qin, chess, books, paintings. Yingze District takes the "Shangma Book Garden" as the platform, promotes the idea of ​​"cultural plastic area, cultural district", promotes traditional calligraphy and Chinese painting culture, does a good job of culture into thousands of activities, and realizes the function of cultural benefits; Popularized training, etc., realize elegance and vulgar appreciation, harmonious coexistence; share the function of the district cultural museum exhibition and patrol function, so that citizens can visit calligraphy exhibitions, experience autographs, teach learning skills, etc.; Professors and lecturers do a good job of lectures in Yingze Academy, and the lectures on the lectures of Taiyuanfu City Tour.

Dance, clothes. With the "Malaysia Stage" and "Street Artist Stage" as the platform, it is the main theme of publicity, praise, and chanting, and sing as the main theme of the Shanxi Jin Opera Troupe, Provincial Art School, Folk Opera Troupe, Hoyue, and Yue Qu Society. Local original literary and artistic boutiques and Quyi song and dancing in the streets like Dunhuang "Feitian" and Xi'an "Beauty Don’t Fall", such as the "Three Jin and the State Charm Charm" blooming in the streets, reproduced the "Ming Shengyuan Opera Tower" (Changfeng "(Changfeng The theater) Liyuan prosperous scenery; carried the outstanding craftsmanship and aesthetics of the Han nationality dyeing, weaving, and embroidery, followed the national tide revival, through the Hanfu Supermodel Contest, Hanfu Patrol, Han Wedding Show, Hanfu Night, Guo Chao City Collection, Hanfu brand And "script killing" and other supporting activities allow Hanfu enthusiasts and tourists in various places to travel in the Malaysia Street of Ming and Qing Dynasties.

Food, flowers, tea, wine. Adhere to the brand leadership, guide the century -old brand, "" Ma Ma Family Banquet "," Shangma Tea House "," Mama Winery "," Mama Town "," Malaysia Leak Fish "," Malaysia Braised Pork "successfully settled in, creating a modern clearance, Huafang Huadian , Attract the emerging and well -known brands to take root; increase the promotion of tea and wine culture, integrate tea, tea, tea, tea and sales, quality, wine trafficking, etc., focus on promoting Jin Shang tea and wine culture, relying on tourism gray areas On the street layout, lying obliquely, a glass of fragrant wine, a story, a joy, a new gathering place for consumer punch cards.

It is reported that in the next step, the Culture and Tourism Bureau of Yingze District will accelerate the construction of the province's consumption upgrade and leading area in accordance with Yingze District, and the innovation improvement of the business environment of Yingze District will accelerate. Plan, Yingze District Promotional Service Industry Increase Efficiency 2022 Action Planning Work Deployment to shape the Cultural Demonstration District of Taiyuan City, Culture and Plastic Tour, Journey to the Essays, and strive to create the historical and cultural features of Shangma Street (leisure). Shangma Street's cultural experience and "fireworks" and "city well flavor" are more distinctive.

▌ Source: Cultural Tourism China

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