"Green Coffee Coffee" was in Shanghai, and the well -known hot pot restaurant sold ice powder ... I was moved by the innovation of the small street shops →

Since June, Shanghai has resumed normal production and life. Large shopping malls and small shops have opened business. The early peak Yan'an elevated has begun to traffic jams.

However, the epidemic has not ended. When the street shops have not reached the "full blood resurrection", everything can be "self -rescue" and innovation is the best choice for many small shops.

At noon on June 24, 2022, two young girls walked to Plusone coffee on Wukang Road, Shanghai. The pictures of this article are taken by Li Jiawei

"Green Coffee" is in Shanghai

"A bit 'burning green', especially 'burning green', you look at this fun." At noon on June 24th, two young girls walked to the door of the Plusone coffee and pointed at "green coffee" The copywriting feels interesting.

Plusone coffee, "Green Coffee" was launched on June 1.

The matcha latte was re -prepared and packaged. The green drink is equipped with a green cup cover, with a copy of young people such as the "entry and exit card", "no scorching green", and "freedom of coffee". Since June 1, Plusone coffee has made a new new taste and launched a "green coffee".

In the hot summer, the bright green is really cool, and the name "green code" is also deeply loved by the epidemic.

Plusone coffee design card.

Mr. Tang, a clerk of Plusone, told reporters that once the green coffee coffee was launched, "at first everyone was curious, and some people often came to buy a cup of photos." Mr. Tang feels that although the current heat is not as high as the earliest time, this is a successful attempt.

There are many tourists on Wakang Road on weekdays. Mr. Tang said that the cafe is not dependent on the return of customers, or it is close to young customers. Because of this, the owner thinks that the idea of ​​"green coffee" attracts young people.

Compared with the epidemic, the operating performance of the Plusone cafe has returned to about half. "The epidemic has just improved, and there are not many people on the street. I want to wait for the tourists to come back, and our business will return to the beginning." Mr. Tang said.

Chinese lifestyle merchant Sheng Tang peony.

The designer personally went to the live broadcast "charge trap"

The live broadcast is an attempt from the Chinese lifestyle merchant Shengtang Peony.

Shengtang Peony mainly sells hand -made clothing, jewelry, etc. of designers.

Shengtang Peony moved from Tianzifang to Wukang Road, Wanghong Street in January 2022. Mr. Chen's deepest impression of Wukang Road was the weaving. , But there is no shortage of guests in the store every day.

Mr. Chen said that after June 1, the owner of the shop, the designer of the Tang Dynasty peony, decided to get closer to the new and old customers through live broadcasts. Before, they had never got involved in live broadcast. Now every Sunday, the designer personally goes to the battlefield and tries to show the classic clothing in the store in the live broadcast. Sometimes the model is asked to try on the display. During the week, the clerk will also start a live broadcast to interact with customers.

In the Shengtang Mudan Store, Mr. Chen is sorting out the shop.

"The bosses are all overwhelming, and they have to force themselves." Mr. Chen said that the most discussing the design, technology, and materials in the past must now solve the real problems. They built WeChat groups, opened the public account, conducted the preview of the event before each live broadcast.

In addition to the live broadcast, they sold the classic models and old clothes in the store at the cost price. Some guests want to try it on in person, and they can't come in the store, they send their clothes to the guests.

"Sister, come to our store to see it." Mr. Chen said that they often invited old customers to return to the store to see the new products, but the current epidemic has not ended. It has not fully returned.

Through live broadcast, the Sheng Tang Peony has been in contact with new and old customers at a certain limit. This is an old shop that has been opened in Shanghai for 14 years. Mr. Chen said that he believes that the epidemic will eventually pass, and the days of the shop will get better.

Don't eat, the service is delivered to the door

Can't eat it, the catering shop used the space outside the store. In the prosperity of the Nanjing West Road neighborhood, there are fashionable bars, western restaurants, hot pot restaurants, cafes, and many merchants have cheered and their services are well done.

On the prosperity on the South Road of Maoming, the Hong Kong -Kowloon brand on the second floor was set up on the first floor to sell desserts.

The sugar water, Yangzhi glyphs, and Chenpi red bean paste of the Hong Kong -Nine -Ninth brand all set out.

The reporter visited and saw that the Hong Kong -Kowloon cards that were originally opened on the second floor opened a window on the street on the first floor after communicating with the mall. Pedestrians stopped from time to time, and picked a cold afternoon tea to bring back.

Sister Sister Hot Pot restaurant is not willing to show weakness, put ice powder on the first floor, attracting pedestrians and customers. Bing powder used to sell 10 yuan in the store before. Now customers cannot enter the store to enjoy the corresponding services, and the store will "cut" the price. "Five dollars of ice powder, with a taste." The clerk recruited business at the door.

In front of Sister Hot Pot, a bowl of ice powder is 5 yuan.

In addition to ice powder, the store also supplies hot pot base and other products.However, whether Ice powder or hot pot base material is the cheap consumption that increases interaction with customers. Sister Sister Hot Pot has a good takeaway single daily. At the meal, the takeaway comes to pick up the order. This is their most realistic and real.Income.This article comprehensive self: Surging News Author: Li Jiawei Chen Yue

WeChat editor: Miss Pi

- END -