New style of consumption | "Break the wind and waves" slurry motion, summer niche trend, high threshold and high consumption look forward to the market style

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He Menglu Peng Yue, a reporter from the Financial Investment Newspaper

Following the successful lap of camping and the green road riding, another Internet celebrity movement was recently popular in the pose with "ride the wind and waves". sports.

At the same time, "paddle fever" on the social platform. "Patsses and Summer Locks", "The most trendy water sports" and "paddle board addiction". There are many discussions on paddle boards on social media.

A reporter from the Financial Investment News visited the water base in Chengdu on the spot, and closer to the trend movement in the niche movement of the niche movement.

Paddle

With the "Three -piece Set", you can open it

Compared with previous years, in addition to all -year -old swimming enthusiasts, there are a group of people in the open waters of Jincheng Lake in Chengdu. They stepped on a colorful board of about three meters long, took a paddle with their hands, and stroked themselves alone; Parent -child exercise, adults draw paddle children to play with water.

(Many enthusiasts on Jincheng Lake experience paddle board sports)

"The paddle board seems to be a very professional movement, but in fact, only three actions need to be mastered, you can easily get started. Simply put, you can learn to go to the water, stroke, and stop." The coach of the Langu Rown Club said.

It is worth noting that compared with the high professional surfingboard, the entry -level paddle board is welcomed by young players due to convenient purchase, relatively cheap, and simple storage.

People in the industry who have been cultivating water for many years said: "The paddle board is divided into hard boards and inflatable boards, and the most common and most common on the market is inflatable boards. The end box. "

The online sales volume of inflatable boards is considerable. Reporters from the Financial Investment News search found on Taobao and found that the paddle boards sold on the platform are mostly inflatable paddle boards, ranging from 1,000 yuan to 4,000 yuan. The seats are sold together. When the reporter asked the shopkeeper whether the novice needed the coach's guidance, the customer service of the sea wolf water sports said: "The paddle board is actually a simple water sports, and most of the customers operate the paddle board by self -learning."

Compared with the high popularity online, offline physical stores are relatively deserted. A reporter from the Financial Investment News visited Decathlon, located on the first floor of the losing floor of the Chengdu Vientiane City, and only saw an inflatable paddle board selling price of 2,300 yuan in an inconspicuous furnishing area. The staff of the store told reporters: "At present There are relatively few customers, and only Tianfu stores are on sale in the Chengdu area. Other stores are only displayed and displayed. "

In addition to inflatable paddle boards, paddle and inflatable pumps are also necessary to buy. Taking the professional sports brand Decathlon, the "King of cost performance" as an example, prepare three pieces of three -piece sets of "ride the wind and waves", which costs at least 2,500 yuan.

At present, the paddle board market is still dominated by European and American brands. For example, the American brand BOTE, Rolls -Royce, known as the paddle board industry, is also a high -end brand in the eyes of paddle board enthusiasts. In contrast, the domestic paddle board market brand is relatively scattered, and currently only five or six independent paddle brands. The sales volume is relatively good. It mainly focuses on the low-end, and the price is generally around 2000-2500 yuan. Witra and Morocya played high -end, priced at about 4,000 yuan, which is basically similar to the price of BOTE entry panels.

It is worth noting that more unable to sell out the original exported paddle board turned to the second -hand platform. In this regard, Mr. Chen, a paddle board enthusiast, told reporters: "The paddle board movement is more 'burning money' compared to other sports, which is different from common sports such as running and playing. The premise of the entry -level paddle board is that you need to have your own paddle board, so it is recommended that enthusiasts who try the first trial of the movement can be "Amoy" on the idle fish. There are many inflatable paddle boards that only use a few times on this platform. You can get it within a thousand yuan. "

Trainer's qualifications and supporting facilities call question marks

"For novices Xiaobai, you can choose to go to the local water club at the beginning of the paddle board. You can experience it only if you need to pay the lease fee." Ms. Yang, who goes to Jincheng Lake every weekend, said that Essence

The reporter of the Financial Investment Daily found through a third -party platform such as Meituan and Public Review that there are currently only seven paddle board experience centers in Chengdu, and the price is one or two hundred yuan. Personal items are sufficient. Among them, the lowest price is the 98 yuan group purchase price of "Take You Surfing Club", and the highest is the 458 yuan set price of the "X-DIVER Diving Diving" club.

At present, domestic paddle boards are mostly based on offline clubs and some water sports bases. The reporter visited the Langshuki Rowing Club located next to Jincheng Lake. On the price list on the side, the lease price was "conscience." Among them, the price of a single paddle board is 1 hour 138 yuan, and 2 hours is 188 yuan; the five -person board is 1 hour 368 yuan; if the customer comes with the paddle board, it only needs to charge 150 yuan to play.

(On the side of the waves of the waves, enthusiasts are ready to try something early)

Nevertheless, the Royal Rowing Club rental kayak is still the choice of most people. This year, I suddenly felt that there were more people. Despite this, compared to the main classic project -kayak, the popularity was still much worse. "The club staff said.

The reporter visited on the spot and found that there are many problems with the paddle board experience center. The coaching qualifications are complete and the improvement of the facilities must make a big question mark.

On the calm water surface of Jincheng Lake, wearing a life jacket through the coach's simple training experience "throw" into the lake water. In addition, the center of the lake is only equipped with a coach to ensure the safety of water activities. The reporter revealed: "The coach does not follow the water and guide the paddle on the shore."

Xiao Du said to the reporter: "Before entering the water, the coach only talked about 2 minutes. I didn't mention it after the paddle board turned over. I was particularly nervous because of improper operation. Go up on the paddle board. "

It is worth noting that the coaches of the club need to obtain a national paddle board junior coach certificate to carry out the training level training of paddle boards.

Similarly, Ms. Yang, who took her child to the Passage Board Experience Center, also talked again and again. "The supporting facilities can only score 0 points, there is no bathroom, let alone the shower. The experience is very poor. "

Niche movement

Can it be the next air outlet

The paddle board is fire, but it is still a niche in the niche sports.

According to relevant data, the US paddle board market is about $ 6 billion, and the domestic is very small, about 100 million yuan. Relevant industry insiders said: "At present, the paddle boards are mainly clubs. Because the club will have its own community, some paddle board training and sports popularization are currently at the stage of education market."

Of course, water movement has always been a "high threshold" project. Among them, the biggest limitations of the paddle board movement lies in "water". Take Chengdu as an example. At present, the experiencers can only go to Jincheng Lake, Luhu, Sandaoyan and Chengdu Chengdu. There are places in the surrounding area to carry out sports.

The reporter of the Financial Investment News learned that even more, some paddle -on -board sports clubs in Chengdu around the city, the designated waters of its activities in Daiyi and other places, that is, to experience water projects, it is necessary to "boat and car", time, time, time, time, time, time, time, time, time, time, time, time, time, time, time, time the cost is too high.

Nevertheless, the paddle board movement is also favored. Jin Yu, director of investment and research director of Qingshan Capital, mentioned in an interview: "Affected by the epidemic, many tourism abroad, cross -provinces and cities, everyone can only find some short, surrounding and interesting outdoor activities. In addition The graphic video planting grass on the social media platform has formed a 'saturated attack' for consumers' minds. Therefore, these activities with low penetration rates have attracted many people to taste the experience. "

In addition, the country is constantly promoting paddle board activities. On April 21, the State General Administration of Sports Administration's Water Sports Management Center developed the "National Surfing (Port) Project Club Management Measures (Trial)" for the standard and orderly development of surfing (paddle board) project clubs. In addition to continuing to improve the existing training system, the water center is required to work hard to promote the development of the project with the permission of the epidemic prevention and control policy, and to promote the development of various levels of domestic and international surfing and paddle boards, and use competition leverage.

It is understood that last year, the State General Administration of Sports held a multi -phase paddle board coach training course to train coaches to learn the knowledge of paddle board technology and club operation.In terms of regional, in addition to holding paddle boards in Binhai City, it is also actively promoting inland cities to hold paddle -on -board events, using competitions to drive paddle board movement development.Among them, many related practitioners have expressed confidence in the future of the paddle board movement. "Now the paddle board movement has appeared in many events. In 2019, it has held the SUP paddle board international competition in Chengdu in 2019. I believe the competition meeting is believed to be the contest.The more you do, the more you do, the more lively. "The staff of the Langu Club talked.

At present, the degree of opening up in domestic waters is still relatively early, and the relevant policies are not perfect. How to make the paddle board industry more compliant is the focus of future development.Whether the paddle movement can become the next air, we will continue to wait and see.

Edit | He Menglu School Inspection | Yuan Steel Review | Qin Chuan

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