How does variety and e -sports "cross the circle"?| Dialogue "Battle to Peak" main creators

Newcomer of e -sports.

As the new e -sports people representing Chongqing QGHAPPY (now Chongqing Wolves) defeat in the knockout match, the first eliminated candidate appeared. The cruel side of e -sports appeared quietly in a variety show.

This scene appeared in the third issue of the e -sports training program "Battle to the Peak" jointly produced by Tencent Video, Hero Sports VSPN, and Tianmei Studio. After the re -reshuffle of the water competition and the first competitive confrontation knockout, the rest of the new e -sports newcomers will be divided into five major teams to launch a impact on the final championship.

According to Yien data, since the broadcast of "War to the Peak", the broadcast index and user popularity trends are ranked at the forefront of the list. The topics such as "Fight to the Peak against the knockout" and "Into1 defeated ESTAR in the event of an elimination of ESTAR" frequently appeared on Weibo hot search, which aroused the attention of netizens. With the gradual upgrading of the competition system, more and more collisions have begun to present. Judging from the content of the broadcast, the cruel surface of the e -sports industry consistent with traditional sports is revealed one by one. Whether it is strict pre -match training, tactical settings, or crisis of being eliminated, ordinary players and e -sports players are facing the elimination. The distance between it seems to be farther than many people think.

Of course, as an emerging sports competition project that has attracted much attention from young people, behind the brutal e -sports of "talking on strength", there are also inspirational stories of hard work, and the spiritual core of the soul. With the advancement of the event, the newcomers in the "Battle to the Peak" are gradually growing. In addition to the improvement of the game level, it is better than carry alone, knowing the way of thinking in the team, and the competitive atmosphere created on the show The desire for victory is closer to real e -sports.

If e -sports is regarded as a circle culture, what "Battle to the Peak" does is to find a connection point for it to the public.

As a "window" of cognitive e -sports culture, in addition to the scarcity of variety themes, more importantly, the scarcity of "sports competition spirit". As Bai Hongyu, the producer of "War to the Peak", the content production department of Tencent Video Program, and the head of the seven -ounce studio, "When the audience saw these newcomers from passersby players to e -sports, they learned step by step. When you work hard to get a little achievement, I hope that this spirit of hard work and the sports competition spirit that fights for the team can be passed to more people through "War to the Peak". "

Sports variety shows of breaking the problem

On the vast track of sports sports variety shows, aiming at the rapidly developing emerging industry to make articles, the core problem is to find the intersection of variety audiences and e -sports enthusiasts.

In 2022, with the booming development of the e -sports industry and the expansion of the e -sports industry, the number of users in e -sports and the scale of audiences were increasing, and the separation between audiences between different circles was becoming smaller. The "2021 China Game Industry Report" issued by the China Soundlord Association Working Committee shows that the size of Chinese e -sports users in 2021 has reached 100 million levels.

This also provides confidence in Bai Hongyu's decision to do a variety of e -sports variety shows. "The so -called" cross -circle disagreement "mainly depends on whether these two circles are large enough." In addition to the expansion of the audience's own coverage, the cultural characteristics of the e -sports itself can also prove the feasibility of its variety. "It has its own independent cultural system and cultural logo, as well as distinctive cultural order and user habits. These characteristics are very good at making variety shows." Bai Hongyu mentioned.

Since the development of the Internet, more and more vertical variety shows have penetrated a larger scale through the circle culture. In Bai Hongyu's view, this is also an enlightenment in the direction: it may not be suitable for each vertical theme, but when the concentration of the circle layer is high enough and the cultural system is sound enough, we can try to find the core expression of the circle layer and The connection point between the public.

Liu He, Deputy President of Hero Sports VSPN and the person in charge of VSPN+business, mentioned that in the early days of wanting to promote a emerging sports project, the "Glory of the King", which has both nationality and universal nature, is undoubtedly the most appropriate. Therefore, after determining the subject matter and direction, "Glory of the King" has almost become the only choice. Because of the players who cover all levels of the whole society, "Glory of the King" is already a well -deserved "national" game. The booming development of related events also provides a guarantee for this choice. In the top ten e -sports industry in 2021, the "Hero King Glory Winter Championships won the championship" and "King Glory Five -Five Black Festival".

"Training" is the most distinctive feature that is different from other e -sports variety shows. Different from the form of more entertaining or more biased towards reality shows, the incision selected by "War to the Peak" is "sports competition" and has distinctive competitive attributes. Undoubtedly, a variety show with the purpose of popular science and dissemination of e -sports culture, the spirit of sports competition is the most resonance of the public.

In the process of choosing a newcomer of e -sports, the first threshold is the love of the game itself and the acceptance of sports competition. When the first episode of the show was broadcast, Yang Mi's "439 hours long" caused discussions by netizens; Huang Minghao, Ao Ziyi and others who ranked among the water races also contributed in the competition. "Highlights". In addition, well -known volleyball players Xue Ming, Wuhan EstarPro E -sports Club's owner He Yijun, and Wang Lin, who joined the canyon in order to have a common language with his children, also attracted a lot of attention. Although they are not all players with superb game levels, they all come with their love and expectations for e -sports. In Liu He's view, these newcomers of e -sports are responsible for the "connected". At a certain stage of the development of the e -sports industry, some people who need to be influential and love e -sports at the same time will help and accompany the industry to grow together.

The first phase of the "section of the water" is the first confrontation between them and the e -sports world. Some people are full of confidence, but they find that their strength is not enough; although some people are strong, they are in the e -sports event. In the category, it was just just getting started. The audience can share their feelings with the perspective of the newcomer of e -sports. This psychological "degradation" objectively stimulates the guests to bring some "famous scenes", which is not only the most attractive place in the first half of the show, but also the fun of the programs naturally given by the sports competition theme itself.

When these newcomers of e -sports help the team to win the first victory and the first MVP through their own efforts, the happiness belonging to sports competition can also be passed on to the audience in front of the screen. In the opinion of Tang Ran, deputy director of Tencent Interactive Entertainment Tianmei L1 Studio, this is also the spirit of "everyone's highlight" that "Glory of the King" hopes to advocate. Participate in the ecosystem of the gaming ecosystem. Regardless of the level and talent, there is a chance to "glow" in e -sports events.

Like the newcomers in the show, the level of many ordinary players has a large gap with professional players, but this does not affect their love and participate in e -sports. Like basketball, football, etc., like young people loved by young people, everyone can participate and enjoy the fun of e -sports. This is not only the charm of e -sports, but also the foothold that can make the audience feel the same.

Double satisfaction of professional and entertainment

The "sense of sports competition" of e -sports events is a "innate advantage" in variety shows. It is similar to traditional sports themes. The charm of giving competitions to the Peak of War is the conventional variety content cannot be realized.

During the third phase of the knockout stage, the Wuhan EstarPro team led by Gong Jun played a wonderful game of "reverse wind turning"; and at the Chengdu AG Super Playing Club, Wang Lin, who was generally known about the game, also contributed key to the key to the competition. The group control "one push three" and helped his teammates win the team battle, gained your own highlight. This is exactly the charm brought about by "uncertainty" on the arena.

During the recording process, Bai Hongyu felt this sense of stimulus of "Qian Kun Unserved". The victory and defeat of each game and the performance of each newcomer were unpredictable.

In order to create a more realistic e -sports atmosphere, the director group of "Battle to the Peak" cooperated with the matchmaker hero sports vspn and product copyright Fang Tianmei Studio, so that all links should be moved closer to the real events as much as possible. For example, the team's uniforms and training venues of e -sports are all provided by various e -sports clubs; the competition environment in the show includes venues, lights, technical support, etc., which also has almost repeated professional e -sports events.

In addition, with the development of the show, the more intense stimulating competition system will also appear one by one, and the new people of e -sports will face more severe challenges. According to Liu He's introduction, the program system is discussed by the three parties of Tencent Video, Tianmei Studio and Hero Sports VSPN. It is mainly based on two points of consideration: First, the new people participating in it can feel the professional e -sports competitions. Tension; the second is through reasonable competition arrangements to give the team some running -in and training time, thereby providing more room for growth for e -sports.

These details are designed to create a pure atmosphere of e -sports. "With the blessing of these parts, everyone will feel a different atmosphere, which is different from playing a game at home. When you really sit on a special gaming chair for the competition, when you are victorious When the audience on the stands shouting the name of your team crazy, you can feel the charm of competitive sports more intuitively. "Bai Hongyu said.

While considering that the wider range of pan -entertainment users quickly "enter the play", "War to the Peak" is also through this realistic shape, making audiences who are keen on e -sports events can also watch and interest. Nanjing Hero Jiu Jing, Wuhan EstarPro, Chengdu AG Super Play Club, Chongqing QGHAPPY (now Chongqing Wolves) Four e -sports clubs well -known by e -sports fans, Dream Tears, HURT, Promise and other e -sports players and events The joining of commentary has attracted the attention of many e -competition enthusiasts. He Yanjun also showed his "power" as the boss -without affecting the training of players, he invited a team of members to train new people on the spot.

In 2016, he became the dream tears of the e -sports player, and he shared his heart journey with Wang Lin in the show. Initially, his parents did not support his choice, and the road of e -sports was not smooth. However, as the parents became more and more aware of the e -sports, the knot of Hengsong in the two generations was solved. In this regard, Tang Ran explained that "the addition of professional e -sports guests can reflect the authenticity of the show on the one hand, while ensuring the professionalism of the event part; on the other hand, I hope that more audiences can see through this show through this show The true appearance of e -sports practitioners, and their pursuit of competitive spirit. "

In "Battle to the Peak", the professionalism of e -sports and the entertainment of variety shows do not require a balanced relationship, but to achieve "double satisfaction". In the first two episodes of the show, many audiences mentioned the problems of editing, and the dispute was mainly concentrated in "the presentation of the event itself was not complete".

Liu He explained that the presentation of "Battle to the Peak" is a process of "from shallow to deep". Under the narrative logic of variety shows, in order to allow everyone to better understand the different levels, styles, hero pools, etc. of different e -sports newcomers, etc., more from the perspective of the preliminary editing of the show. More importantly, the function of completing the presentation and the function of the story line.

At the same time, Bai Hongyu also mentioned that in order to meet the needs of different audiences, all competitions have prepared a purely enjoyment version separately, and they can watch the complete content of the event to meet users with different preferences.

With the growth of new e -sports people, the competition will decide their stay. At this time, the content of the event itself will be gradually strengthened in subsequent programs. At the same time, with the presence of the previous fragmentation, the audience who is not familiar with e -sports will also be more familiar with the process of the competition itself. Through the presentation of "progressive", the purpose of "attract the audience" is achieved.

"Battle to the Peak" provides a highly balanced methodology for e -sports variety shows. On the one hand, with the support of the professional competition team and copyright owner, the professionalism in the field of e -sports is guaranteed; on the other hand, through the perspective of the newcomer of e -sports, at the narrative method of variety shows, it gradually enhances pan -entertainment users against e -sports against e -sports. Cognition and identity.

E -sports and variety shows each other

The combination of e -sports and other entertainment forms has become the norm, and compared with the content that requires certain art processing, the variety show may be the closest real content form.

After providing a real e -sports environment, the stories of new e -sports people are naturally promoted. Bai Hongyu believes: "As long as they are participants who have enough respect for e -sports, they will have a full emotion and competitive state under the blessing of this sports competition attribute."

The "collision" of e -sports newcomers and professional environment constitutes the main theme of the first half of the show. For newcomers in the gaming in it, the contrast brought by entering the gaming gate is undoubtedly huge. The "very simple" game in the impression suddenly became complicated.

In the third issue, the dispute between Xu Weizhou and the coach caused a heated discussion among the audience. The time for leaving the team is only three days. The results of the game three days later will determine the players' stay. Xu Weizhou is anxious to "grow rapidly", while the coach has its own planning and more adapting to the training method. In fact, this collision officially reflects the real state of Xu Weizhou as a newcomer to e -sports. The two parties have not grinded completely and are in different discourse systems. Although the ideas of training content are different, the goals are consistent. In order to win the game for the team.

This is also the process that the real e -sports team needs to experience. No team can exert 100 % paper strength as soon as it is gathered. Whether it is the failure of a game or a conflict of ideas, it is the path that team growth must experience.

In such a high -pressure competitive environment, the growth of new e -sports newcomers is also very rapid. Bai Hongyu believes that this growth is not consciously set up by the show, but "something that will inevitably happen." From passers -by players to newcomers of e -sports, from single soldiers to teamwork, these two clues throughout the sports sports are also presented on 30 new e -sports newcomers.

"They are really 'top', and they are not training all the time," Bai Hongyu recalled the scene during the recording. "Some newcomers in e -sports stay in the tactical analysis room for one night to study tactics. Seeing their laptop, I remember it full, and I remember it. They are all various tactics, how can I wait for a few seconds and so on. "

Initially, they even "didn't know what re -inventory was." In the third phase, the coach of the Nanjing Hero Jiu Run team Jiu Zhe arranged homework to the newcomers and asked them to recover and record after the training competition. Later, in the session of "checking homework", he found that some people only summarized their parts, and some wrote only a short paragraph. In fact, the re -inventory is an extremely important link in the e -sports event. It is precise to every minute or even every second. It must not only pay attention to the individual's situation, but also the rhythm of the entire team operation.

The notebooks of e -sports new people are gradually thickening, and the charm of e -sports has also begun to show the public in the process. Different from the "playing games" in many people's cognition, e -sports is a team battle, with strong discipline and professionalism. "Someone joked that e -sports is‘ you can play with hands ’, but after watching the experience of e -sports newcomers, you will find that it is not at all. It is a very strict event system." Bai Hongyu said.

What exactly is e -sports? What does the real e -sports industry look like? In addition to talent and game level, what efforts do you need to make a professional e -sports player? A series of content settings of "War to the Peak" are to try to answer these questions to all audiences, and restore a real enough of a real e -sports. Looking back, the revelation of "Battle to the Peak" to the gaming variety show is very simple, that is, on the basis of retaining the original "sports competition spirit", it has sufficient understanding and respect for e -sports. This is also the original intention of all project participants. For the hero sports VSPN and Tianmei Studio team that knows e -sports, in the early days of the project development, whether the variety production team has enough understanding of e -sports is their common concern, but the final results are enough to eliminate all concerns. Liu He mentioned that the entire team was trying to penetrate the e -sports industry in all the time of the project preparation and recording, understanding the whole set of logic of e -sports. Essence

In the first three months of the program recording, the director group and all the creators began their "club's tourism journey", visiting e -sports clubs from various places to communicate with head coaches, players and others. Bai Hongyu said: "E -sports is not a game, but a sports competition. The way to eliminate competitiveness or try to gamrate may have problems. It is more important to pass this respect and awe to the audience. The same respect and awe came to the world of e -sports. "

The understanding, respect and love of e -sports are the original intentions of all the people who participated in the project "Fighting to the Peak". As long as you are enthusiastic and willing to get enough time to feel, you can gain happiness in it. Through the first perspective of the newcomer immersed in the competitive atmosphere, the audience can not only feel the charm of sports competition, but also re -understand the e -sports itself with a more objective attitude.

With the upgrading of the competition system, the latter competition will gradually heat up. The journey of "fighting to the peak" of e -sports newcomers also needs many peaks to climb. On the road to e -sports variety shows, he finally worked hard by "War to the Peak".

Wen ｜ Zhang Jiaqi

Edit ｜ Zhang Youfa

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